【3-6周达】Introduction to Advertising [ISBN:9780898755060] 【全球购】进口原版图书，一般3-6周左右到国内

¥413.00

书之源外文图书

2001-09-20 /University Press of the Pacific

3-6周达 Animated Advertising: 200 Years of Premiums, Promos, a 【全球购】进口原版图书，预计3-6周到达国内后发出

¥411.00

书之源外文图书

Rubin,Ellen G. K. /2023-02-19 /Grolier Club

【3-6周达】Business 2000: Advertising [ISBN:9780538698702] 【全球购】进口原版图书，一般3-6周左右到国内

¥412.00

书之源外文图书

2000-11-09 /Cengage Learning

【预售 按需印刷】Issues in Mobile Advertising

¥407.15

中图图书旗舰店

Senith S. /2015-02-19 /KS OmniScriptum Publishing

【3-6周达】Multiculturalism and Advertising: Indian and European 【全球购】进口原版图书，一般3-6周左右到国内

¥418.00

书之源外文图书

Bhattacharjee, Anuradha /2019-12-03 /Oxford University Press, USA

【3-6周达】Our Master's Voice - Advertising [ISBN:9781409769736] 【全球购】进口原版图书，一般3-6周左右到国内

¥420.00

书之源外文图书

2008-06-30 /McMaster Press

预订 Essentials of Advertising [ISBN:9780749478391] 【全球购】进口原版图书，一般5-8周左右到国内后发出

¥416.00

书之源外文图书

Cluley, Robert /2017-02-28 /Kogan Page

【预售 按需印刷】Studyguide for Advertising and Integrated 北京发货，付款后10天内发货

¥420.00

中图图书旗舰店

Cram101 Textbook Reviews /2009-08-31 /Content Technologies, Inc.

【预售 按需印刷】Studyguide for Advertising, Promotion, an 北京发货，付款后10天内发货

¥428.00

中图图书旗舰店

Cram101 Textbook Reviews /2009-10-30 /Content Technologies, Inc.

【预售 按需印刷】Spending Advertising Money in the Digital

¥422.45

中图图书旗舰店

Hamish Pringle /2012-01-15 /Kogan Page Limited

海外直订Art and Advertising 艺术和广告

¥431.00

中华商务进口图书旗舰店

Gibbons, Joan /2005-05-26 /Bloomsbury Publishing PLC

预订 Facebook Advertising: The #1 Facebook Advertising Guide t 【全球购】进口原版图书，一般5-8周左右到国内后发出

¥436.00

书之源外文图书

Moore, John /2021-02-08 /Green Book Publishing Ltd

【预售 按需印刷】Essentials of Advertising

¥436.05

中图图书旗舰店

Robert Cluley /2017-02-01 /Kogan Page Limited

【预售 按需印刷】Studyguide for Advertising Campaign Strat 北京发货，付款后10天内发货

¥435.00

中图图书旗舰店

Cram101 Textbook Reviews /2015-04-06 /Content Technologies, Inc.

海外直订A History of Advertising From the Earliest Times: Illust

¥434.00

中华商务进口图书旗舰店

Sampson, Henry /2022-10-26 /Legare Street Press

【预售 按需印刷】Studyguide for Advertising and Integrated 北京发货，付款后10天内发货

¥434.00

中图图书旗舰店

Cram101 Textbook Reviews /2011-04-06 /Content Technologies, Inc.

【预售 按需印刷】Studyguide for Advertising and IMC by Mor 北京发货，付款后10天内发货

¥434.00

中图图书旗舰店

Cram101 Textbook Reviews /2011-05-29 /Content Technologies, Inc.

【3-6周达】Radio as an Advertising Medium [ISBN:9781406748062] 【全球购】进口原版图书，一般3-6周左右到国内

¥439.00

书之源外文图书

Dygert, Warren B. /2007-03-15 /Vogt Press

预订 Facebook Advertising (Social Media Marketing Strategy): A 【全球购】进口原版图书，一般5-8周左右到国内后发出

¥453.00

书之源外文图书

Keller, Edward /2020-12-07 /Agnes Kormoczi

【3-6周达】Facebook Advertising for Dummies [ISBN:9780470637623] 【全球购】进口原版图书，约3-6周到达国内后发出

¥463.00

书之源外文图书

Dunay, Paul; Krueger, Richard; Elad, Joe /2010-11-16 /For Dummies

预订 Music in Advertising: Commercial Sounds in Media Communic 【全球购】进口原版图书，一般5-8周左右到国内后发出

¥458.00

书之源外文图书

Graakja?a?a?a]r, Nicolai; Jantzen, Chris /2009-12-30 /Aalborg University Press

预订 Strategic Advertising Mechanisms [ISBN:9781789384307] 【全球购】进口原版图书，一般5-8周左右到国内后发出

¥471.00

书之源外文图书

G?mez, Jorge David Fern?ndez /2022-01-01 /Intellect L & D E F A E

预订 The Effects of Advertising on Brand Equity: A Case Study 【全球购】进口原版图书，一般5-8周左右到国内后发出

¥469.00

书之源外文图书

Ashaolu Olugbenga; Ahmed Syed /2014-10-09 /Scholars' Press

预售 按需印刷 Introduction to Advertising 北京发货，付款后10天内发货

¥467.00

中图图书旗舰店

无 /2021-05-05 /taylor

3-6周达 Image Makers: Advertising, Public Relations, and the E 【全球购】进口原版图书，预计3-6周到达国内后发出

¥469.00

书之源外文图书

2000-07-20 /University of Chicago Press

【3-6周达】Testimonial Advertising in the American Marketplace: 【全球购】进口原版图书，一般3-6周左右到国内

¥585.00

书之源外文图书

Moskowitz, M. /2009-12-18 /Palgrave MacMillan

【3-6周达】Evaluation in Advertising Reception: A Socio-Cognitiv 【全球购】进口原版图书，一般3-6周左右到国内

¥585.00

书之源外文图书

Bullo, S. /2014-08-22 /Palgrave MacMillan

【3-6周达】Impact of Advertising on Your Mind [ISBN:978365966633 【全球购】进口原版图书，约3-6周到达国内后发出

¥1259

书之源外文图书

Yasin Ahmed Shehroze /2014-12-30 /LAP Lambert Academic Publishing

【3-6周达】Vertical Cooperative Advertising in Supply Chain Mana 【全球购】进口原版图书，一般3-6周左右到国内

¥585.00

书之源外文图书

Aust, Gerhard /2016-09-22 /Springer

预订 Diversity in Advertising: Broadening the Scope of Researc 【全球购】进口原版图书，一般5-8周左右到国内

¥761.00

书之源外文图书

Williams, Jerome D.; Lee, Wei-Na; Haugtv /2014-09-11 /Psychology Press

预订 The Saxophone in Advertising [ISBN:9783631506790] 【全球购】进口原版图书，一般5-8周左右到国内后发出

¥606.00

书之源外文图书

Eggert, Axel; Vockeroth, Melanie /2003-11-17 /Peter Lang Gmbh, Internationaler Verlag Der W

【3-6周达】Persuasive Advertising: Evidence-Based Principles [IS 【全球购】进口原版图书，一般3-6周左右到国内

¥916.00

书之源外文图书

Armstrong, J. /2010-05-26 /Palgrave MacMillan

预订 Industrial Advertising Copy (Rle Marketing) [ISBN:9781138 【全球购】进口原版图书，一般5-8周左右到国内

¥2045

书之源外文图书

Lockwood, R. Bigelow /2014-09-16 /Routledge

预订 Computational Advertising: Market and Technologies for In 【全球购】进口原版图书，一般5-8周左右到国内

¥622.00

书之源外文图书

Liu, Peng ; Chao, Wang /2021-12-13 /CRC Press

海外直订医药图书Food Advertising: Nature, Impact and Regulation 食品广告

¥1203

中华商务进口图书旗舰店

Gunter, Barrie /2016-11-16 /Palgrave MacMillan

【3-6周达】The Poster: Art,Advertising,Design,and Collecting,186 【全球购】进口原版图书，一般3-6周左右到国内

¥786.00

书之源外文图书

Iskin,Ruth E. /2014-10-07 /Dartmouth College Press

预订 Authenticity in Advertising: Design and Success Factors [ 【全球购】进口原版图书，一般5-8周左右到国内后发出

¥573.00

书之源外文图书

Leschnikowski, Katja /2010-03-09 /Books on Demand

【预售 按需印刷】The influence of advertising on a tourist 北京发货，付款后10天内发货

¥567.00

中图图书旗舰店

Mayer Simone /2014-10-24 /KS OmniScriptum Publishing

【3-6周达】Pervasive Advertising [ISBN:9781447126799] 【全球购】进口原版图书，一般3-6周左右到国内

¥1482

书之源外文图书

2013-11-27 /Springer

按需印刷The Language of Advertising:Written Texts 预订，预计下单后2-3周左右发货！

¥1512

上海外文书店旗舰店

Goddard, Angela (Formerly at York St. Jo /2015-09-29 /Taylor & Francis Ltd

预售 按需印刷 Authenticity in Advertising 北京发货，付款后10天内发货

¥594.00

中图图书旗舰店

Katja Leschnikowski /2010-03-09 /Books on Demand

【3-6周达】Digital Advertising [ISBN:9781137494344] 【全球购】进口原版图书，约3-6周到达国内后发出

¥555.00

书之源外文图书

McStay, Andrew /2016-10-04 /Bloomsbury Academic

预订 The Early Advertising Scene [ISBN:9781138787292] 【全球购】进口原版图书，一般5-8周左右到国内

¥1977

书之源外文图书

Leachman, Harden B. /2014-09-16 /Routledge

【3-6周达】International Film Advertising as a Mirror of Cultura 【全球购】进口原版图书，一般3-6周左右到国内

¥478.00

书之源外文图书

Gergen Desiree /2014-09-30 /LAP Lambert Academic Publishing

按需印刷Acceptance of SMS Advertising 预订，预计下单后2-3周左右发货！

¥763.00

上海外文书店旗舰店

Alexander Muk /KS OmniScriptum Publishing

预订 Analyzing Music in Advertising: Television Commercials an 【全球购】进口原版图书，一般5-8周左右到国内

¥645.00

书之源外文图书

Graakjaer, Nicolai /2018-06-10 /Routledge

【预订】Innovation in Advertising and Branding Communication 【全球购】进口原版图书，预计5-8周左右到国内

¥633.00

书之源外文图书

Mas-Manchón, Lluís /2022-08-01 /Routledge

【预订】The Global Advertising Regulation Handbook 【全球购】进口原版图书，预计5-8周左右到国内

¥896.00

书之源外文图书

Shaver, Mary Alice; An, Soontae /2013-10-30 /Routledge

预订 按需印刷 The Global Advertising Regulation Handbook

¥653.65

中图图书旗舰店

Mary Alice Shaver; Soontae An /2015-01-05 /taylor

【预订】Computational Advertising 9780367206383 美国库房发货，通常付款后3-5周到货！

Product Details 基本信息 ISBN-13 书号 9780367206383 Author 作者 Peng Liu and Chao Wang Format 版本 精装 Pages Number 页数 396页 Publisher 出版社 CRC Press Publication Date 出版日期 2020-06-12 Language 语种 英语 Book Contents 内容简介 This book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products.;Features Int

¥1998

中国进口图书旗舰店

Peng Liu and Chao Wang /2020-06-12 /CRC Press

预订 Readings in Advertising, Society, and Consumer Culture [I 【全球购】进口原版图书，一般5-8周左右到国内

¥766.00

书之源外文图书

Hovland, Roxanne; Wolburg, Joyce M.; Hal /2007-11-17 /Routledge

预订 Marketing and Advertising in the Online-to-Offline (O2O) 【全球购】进口原版图书，一般5-8周左右到国内后发出

¥2608

书之源外文图书

Dinana, Hesham Osama /2022-10-28 /IGI Global

【3-6周达】Vertical Cooperative Advertising in Supply Chain Mana 【全球购】进口原版图书，一般3-6周左右到国内

¥585.00

书之源外文图书

Aust, Gerhard /2014-12-01 /Springer

预订 Fundamentals of Advertising [ISBN:9781138161498] 【全球购】进口原版图书，一般5-8周左右到国内

¥1977

书之源外文图书

Wilmshurst, John; MacKay, Adrian /2017-03-29 /Routledge

海外直订American Motorcycle Advertising Volume 2: 1907 - 1908 美国

¥523.00

中华商务进口图书旗舰店

Conner, Rick /2016-12-22 /Createspace Independent Publishing Platform

【3-6周达】Display Advertising with Real-Time Bidding (Rtb) and 【全球购】进口原版图书，一般3-6周左右到国内

¥1210

书之源外文图书

Wang, Jun /2017-07-24 /Now Publishers

【3-6周达】Advances in Advertising Research (Vol. III): Current 【全球购】进口原版图书，一般3-6周左右到国内

¥585.00

书之源外文图书

Langner, Tobias; Okazaki, Shintaro; Eise /2014-07-18 /Gabler Verlag

【3-6周达】Ferguson Advertising [ISBN:9781906133627] 【全球购】进口原版图书，一般3-6周左右到国内

¥580.00

书之源外文图书

Farnworth, John /2015-03-01 /Herridge & Sons

【3-6周达】Ad Hoc Arabism: Advertising, Culture, and Technology 【全球购】进口原版图书，一般3-6周左右到国内

¥557.00

书之源外文图书

Zirinski, Roni /2005-07-28 /Peter Lang Inc., International Academic Publi

【3-6周达】Advances in Advertising Research X: Multiple Touchpoi 【全球购】进口原版图书，一般3-6周左右到国内

¥1298

书之源外文图书

Bigne, Enrique; Rosengren, Sara /2019-10-15 /Springer Gabler