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【预订】The Mood of Information 9781441176141 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781441176141 Author 作者 Andrew McStay Format 版本 精装 Pages Number 页数 191页 Publisher 出版社 Continuum Publication Date 出版日期 2011-06-16 Product Dimensions 商品尺寸 22.9 x 15.2 x 1.8 cm Shipping Weight 商品重量 0.5 kg Language 语种 其它(含多语) Book Contents 内容简介 Through feedback-oriented communication, this book explores advertising from the perspective of information flows, rather than the more common approach of symbolic representation.
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按需印刷The Mood of Information 预订,预计下单后2-3周左右发货!
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明星店铺 中华商务进口图书旗舰店
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Product Details 基本信息 ISBN-13 书号 9780197615553 Author 作者 McStay Format 版本 平装-胶订 Pages Number 页数 304页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2023-11-22 Product Dimensions 商品尺寸 235x156mm Language 语种 其它(含多语) Book Contents 内容简介 Drawing insights across ethics, philosophy, and policy, Automating Empathy offers a critical exploration of technologies that sense human emotions and argues for a pluralistic reconceptualization of empathic technologies to better reflect the intimate dimensions of human life.
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【预订】Digital Advertising 9781137494344 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781137494344 Author 作者 Andrew John McStay Format 版本 平装-胶订 Pages Number 页数 224页 Publisher 出版社 Red Globe Press Publication Date 出版日期 2016-10-04 Product Dimensions 商品尺寸 9.30 x 6.28 x 0.49 Language 语种 其它(含多语) Book Contents 内容简介 This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advertising. Providing an assessment of the contemporary and emergent advertising techniques that drive the world’s largest media companies, this second edition charts the scope of recent change at both analytical and creative levels. Accounting for a re-shaped advertising industry, this key text introduces the reader both to the practical make-up of digital advertising, and the theory needed to understand its history and future direction. Suc
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Product Details 基本信息 ISBN-13 书号 9781137494337 Author 作者 Andrew John McStay Format 版本 精装 Pages Number 页数 224页 Publisher 出版社 Red Globe Press Publication Date 出版日期 2016-10-14 Product Dimensions 商品尺寸 9.21 x 6.14 x 0.56 Shipping Weight 商品重量 504 Language 语种 其它(含多语) Book Contents 内容简介 This core textbook addresses structural change in the advertising industry, its legal and political environment, and the ways in which people engage with advertising. Providing an assessment of the contemporary and emergent advertising techniques that drive the world’s largest media companies, this second edition charts the scope of recent change at both analytical and creative levels. Accounting for a re-shaped advertising industry, this key text introduces the reader both to the practical make-up of digital advertising, and the theory needed to understand its h
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【预订】Creativity and Advertising: Affect, Events and Process 9 美国库房发货,通常付款后3-5周到货!
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【预订】Bureaucrats and Beggars: French Social Policy in the 美国库房发货,通常付款后3-5周到货!
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按需印刷Emotional AI 预订,预计下单后2-3周左右发货!
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情感人工智能 Andrew McStay 中国传媒大学出版社 【新华书店】 全新正版书籍 正规电子发票 多仓就近发货
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