【预售 按需印刷】Advertising and Advertising as a type of
¥64.60
【预售 按需印刷】Advertising in Europe
¥69.70
【预售 按需印刷】Advertising Headlines that Make Your Rich 北京发货，付款后10天内发货
¥115.27
【预订】Advertising 9780190625894 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780190625894 Author 作者 Einstein Format 版本 平装-胶订 Pages Number 页数 256页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2017-09-28 Language 语种 英语 Book Contents 内容简介 Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising’s subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end
¥106.00
ADVERTISING NOW.ON LINE(附光盘) 书籍非全新 85-99成新，以实拍图为准发货，介意勿拍
¥112.81定价：¥124.09 (9.1折)
【预售 按需印刷】Advertising in Poland and Germany - A Com
¥126.65
【预售 按需印刷】Advertising Construction, Simplified (1912)
¥147.90
【预售 按需印刷】Advertising to Children
¥146.20
【预售 按需印刷】Advertising, And Other Addresses (1907) 北京发货，付款后10天内发货
¥156.00
【预售 按需印刷】Advertising And Sales Promotion
¥166.60
【预订】Advertising Impression Measurement: Inside the Cross-Pla 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9798561312281 Author 作者 Smallwood Format 版本 平装-胶订 Pages Number 页数 198页 Publisher 出版社 Independently Published Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 9 x 6 x 0.4 cm Shipping Weight 商品重量 600g Language 语种 其它（含多语）
¥172.00
【预订】Advertising, Sales, and Marketing 美国库房发货，通常付款后3-5周到货！
¥188.00
【预订】Advertising & Popular Culture: Studies in Variety 美国库房发货，通常付款后3-5周到货！
¥202.00
【预订】Advertising For Dummies, 2Nd Edition 美国库房发货，通常付款后3-5周到货！
¥212.00
【预订】Advertising Is Dead: Long Live Advertising! 美国库房发货，通常付款后3-5周到货！
¥212.00
Advertising Outdoors 户外广告创意设计优秀案例
¥231.00
【预订】Advertising Outdoors: Watch This Space! 美国库房发货，通常付款后3-5周到货！
¥248.00
【预订】Advertising Principles 美国库房发货，通常付款后3-5周到货！
¥279.00
【预订】Advertising A to Z Featuring the Blue Willow Pattern 美国库房发货，通常付款后3-5周到货！
¥284.00
【预订】Advertising Transformed: The New Rules for the New Consu 美国库房发货，通常付款后3-5周到货！
¥281.00
【预订】Advertising April or the Girl Who Made the Sunshine Jeal 美国库房发货，通常付款后3-5周到货！
¥288.00
【预订】Advertising Menswear: Masculinity and Fashion in the Bri 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781474254465 Author 作者 Jobling Format 版本 平装-胶订 Pages Number 页数 272页 Publisher 出版社 Bloomsbury Academic Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 9.1 x 6.1 x 0.6 cm Shipping Weight 商品重量 1200g Language 语种 英语
¥310.00
【预订】Advertising, and Other Addresses (1907) 9781166442781 美国库房发货，通常付款后3-5周到货！
¥317.00
【预订】Advertising Vs. Marketing: The Ethical Challenge 美国库房发货，通常付款后3-5周到货！
¥322.00
【预订】Advertising and Service: Bank Advertising That Really Ma 美国库房发货，通常付款后3-5周到货！
¥326.00
【预订】Advertising and Market Power 美国库房发货，通常付款后3-5周到货！
¥326.00
【预订】Advertising with Small Budgets for Big Results: How to B 美国库房发货，通常付款后3-5周到货！
¥340.00
【预订】Advertising as a Vocation (1919) 9781164560593 美国库房发货，通常付款后3-5周到货！
¥345.00
【预订】Advertising: New Techniques for Visual Seduction 9780500 美国库房发货，通常付款后3-5周到货！
¥358.00
【预订】Advertising Management [With CDROM] 美国库房发货，通常付款后3-5周到货！
¥378.00
【预订】Advertising by Motion Pictures 9781163714966 美国库房发货，通常付款后3-5周到货！
¥389.00
【预订】Advertising Tower 9780674021297 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780674021297 Author 作者 Gardner Format 版本 精装 Pages Number 页数 349页 Publisher 出版社 Harvard University Press Publication Date 出版日期 2006-05-15 Product Dimensions 商品尺寸 23.1 x 16.2 x 3.1 cm Shipping Weight 商品重量 0.7 kg Language 语种 其它（含多语） Book Contents 内容简介 The activities of Japanese advertisers helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the twentieth century. William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of "mass media."
¥408.00
Advertising Outdoors: Watch this Space! / 户外广告：注意这个空间！ 正版图书，实体店销售，可出清单，可开发票
¥410.00定价：¥410.00
【预售 按需印刷】Advertising and Reality 北京发货，付款后10天内发货
¥426.25
【预售 按需印刷】Advertising the Self in Renaissance Franc
¥417.35
【预订】Advertising and Promotional Culture 9781137026231 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781137026231 Author 作者 P David Marshall Deakin University Burwood VIC Australi Format 版本 平装-胶订 Pages Number 页数 266页 Publisher 出版社 Red Globe Press Publication Date 出版日期 2018-01-31 Product Dimensions 商品尺寸 9.2 x 6.1 x 0.5 cm Shipping Weight 商品重量 427g Language 语种 英语 Book Contents 内容简介 This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring o
¥424.00
Advertising Design and Typography / 广告设计与排版 正版图书，实体店销售，可出清单，可开发票
¥430.00定价：¥430.00
【预订】Advertising for Trade in Latin America (1922) 9781164560 美国库房发货，通常付款后3-5周到货！
¥431.00
【预订】Advertising and Reality 9781441191946 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781441191946 Author 作者 Hetsroni Format 版本 平装-胶订 Pages Number 页数 277页 Publisher 出版社 Bloomsbury Academic Publication Date 出版日期 2012-10-18 Product Dimensions 商品尺寸 22.6 x 15.2 x 2.3 cm Shipping Weight 商品重量 0.4 kg Language 语种 其它（含多语） Book Contents 内容简介 Provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
¥441.00
【预订】Advertising, Sales, and Marketing 9780816075966 美国库房发货，通常付款后3-5周到货！
¥443.00
【预订】Advertising and Selling: Principles of Appeal and Respon 美国库房发货，通常付款后3-5周到货！
¥446.00
【预售 按需印刷】Advertising and Society 2e P
¥458.15
现货Advertising: A Very Short Introduction 现货
¥59.00
【预订】Advertising and Its Mental Laws 9781163719503 美国库房发货，通常付款后3-5周到货！
¥461.00
【预订】Advertising 9780190625887 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780190625887 Author 作者 Einstein Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2017-09-28 Language 语种 英语 Book Contents 内容简介 Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising’s subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end
¥464.00
【预订】Advertising and Consumer Culture: A Special Issue of 美国库房发货，通常付款后3-5周到货！
¥467.00
【预订】Advertising in Contemporary Consumer Culture 97830300858 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783030085803 Format 版本 平装-胶订 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-12-14 Language 语种 其它（含多语）
¥1114
【预订】Advertising and Reality 9781441170002 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781441170002 Author 作者 Hetsroni Format 版本 精装 Pages Number 页数 272页 Publisher 出版社 Continuum Publication Date 出版日期 2012-10-18 Product Dimensions 商品尺寸 22.9 x 15.5 x 2.3 cm Shipping Weight 商品重量 0.5 kg Language 语种 其它（含多语） Book Contents 内容简介 Provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
¥1550
【预售 按需印刷】Advertising Account Planning 北京直发，付款后10日内发货
Planning and Managing Strategic Communication Campaigns
¥535.50
【预售 按需印刷】Advertising and Marketing to Children and Adolescen
¥668.95
【预订】Advertising Management 美国库房发货，通常付款后3-5周到货！
¥904.00
【预订】Advertising a New Approach (Rle Advertising) 美国库房发货，通常付款后3-5周到货！
¥1958
【预售 按需印刷】Advertising Media Reach in India
¥1062.5
【预订】Advertising Theory 9780815382508 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780815382508 Format 版本 平装-胶订 Pages Number 页数 548页 Publisher 出版社 Routledge Publication Date 出版日期 2019-05-01 Language 语种 英语 Book Contents 内容简介 Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,
¥558.00
【预订】Advertising's Hidden Effects: Manufacturers' 美国库房发货，通常付款后3-5周到货！
¥888.00
【预订】Advertising Impact and Controlling in Content Marketing 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783658405502 Author 作者 Thomas H?rner Format 版本 平装-胶订 Pages Number 页数 263页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2023-02-11 Language 语种 其它（含多语） Book Contents 内容简介 Content marketing is now a firmly established discipline in online marketing. But how exactly does content marketing work What are the consequences for strategic content planning and what does valid content marketing controlling look like? This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies’ customers and prospects. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms. With this bo
¥766.00
【预订】Advertising Management: Theory and Practice 978163549014 美国库房发货，通常付款后3-5周到货！
¥1706
【预订】Advertising Management in a Digital Environment 97803676 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367620745 Author 作者 Kelley Larry D. Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-07-26 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它（含多语） Book Contents 内容简介 Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses
¥738.00
【预订】Advertising Campaign Design 9780765625533 美国库房发货，通常付款后3-5周到货！
¥859.00
【预订】Advertising in Contemporary Consumer Culture 97833197794 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783319779430 Author 作者 de Burgh-Woodman Format 版本 精装 Pages Number 页数 273页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-04-12 Language 语种 英语 Book Contents 内容简介 This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattaris notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new
¥1533
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