【预售 按需印刷】Advertising and Advertising as a type of
¥64.60
【预售 按需印刷】Advertising in Europe
¥69.70
【预售 按需印刷】Advertising Headlines that Make Your Rich 北京发货，付款后10天内发货
¥115.27
【预订】Advertising 9780190625894 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780190625894 Author 作者 Einstein Format 版本 平装-胶订 Pages Number 页数 256页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2017-09-28 Language 语种 英语 Book Contents 内容简介 Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising’s subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end
¥106.00
ADVERTISING NOW.ON LINE(附光盘) 书籍非全新 85-99成新，以实拍图为准发货，介意勿拍
¥112.81定价：¥124.09 (9.1折)
【预售 按需印刷】Advertising in Poland and Germany - A Com
¥126.65
【预售 按需印刷】Advertising to Children
¥146.20
【预售 按需印刷】Advertising Construction, Simplified (1912)
¥147.90
【预售 按需印刷】Advertising, And Other Addresses (1907) 北京发货，付款后10天内发货
¥156.00
【预售 按需印刷】Advertising And Sales Promotion
¥166.60
【预订】Advertising Impression Measurement: Inside the Cross-Pla 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9798561312281 Author 作者 Smallwood Format 版本 平装-胶订 Pages Number 页数 198页 Publisher 出版社 Independently Published Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 9 x 6 x 0.4 cm Shipping Weight 商品重量 600g Language 语种 其它（含多语）
¥172.00
【预订】Advertising, Sales, and Marketing 美国库房发货，通常付款后3-5周到货！
¥188.00
【预订】Advertising & Popular Culture: Studies in Variety 美国库房发货，通常付款后3-5周到货！
¥202.00
【预订】Advertising Is Dead: Long Live Advertising! 美国库房发货，通常付款后3-5周到货！
¥212.00
【预订】Advertising For Dummies, 2Nd Edition 美国库房发货，通常付款后3-5周到货！
¥212.00
Advertising Outdoors 户外广告创意设计优秀案例
¥231.00
【预订】Advertising Outdoors: Watch This Space! 美国库房发货，通常付款后3-5周到货！
¥248.00
【预订】Advertising Principles 美国库房发货，通常付款后3-5周到货！
¥279.00
【预订】Advertising A to Z Featuring the Blue Willow Pattern 美国库房发货，通常付款后3-5周到货！
¥284.00
【预订】Advertising Transformed: The New Rules for the New Consu 美国库房发货，通常付款后3-5周到货！
¥281.00
【预订】Advertising April or the Girl Who Made the Sunshine Jeal 美国库房发货，通常付款后3-5周到货！
¥288.00
【预订】Advertising Menswear: Masculinity and Fashion in the Bri 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781474254465 Author 作者 Jobling Format 版本 平装-胶订 Pages Number 页数 272页 Publisher 出版社 Bloomsbury Academic Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 9.1 x 6.1 x 0.6 cm Shipping Weight 商品重量 1200g Language 语种 英语
¥310.00
【预订】Advertising, and Other Addresses (1907) 9781166442781 美国库房发货，通常付款后3-5周到货！
¥317.00
【预订】Advertising Vs. Marketing: The Ethical Challenge 美国库房发货，通常付款后3-5周到货！
¥322.00
【预订】Advertising and Service: Bank Advertising That Really Ma 美国库房发货，通常付款后3-5周到货！
¥326.00
【预订】Advertising and Market Power 美国库房发货，通常付款后3-5周到货！
¥326.00
【预订】Advertising with Small Budgets for Big Results: How to B 美国库房发货，通常付款后3-5周到货！
¥340.00
【预订】Advertising as a Vocation (1919) 9781164560593 美国库房发货，通常付款后3-5周到货！
¥345.00
【预订】Advertising: New Techniques for Visual Seduction 9780500 美国库房发货，通常付款后3-5周到货！
¥358.00
【预订】Advertising Management [With CDROM] 美国库房发货，通常付款后3-5周到货！
¥378.00
【预订】Advertising by Motion Pictures 9781163714966 美国库房发货，通常付款后3-5周到货！
¥389.00
【预订】Advertising Tower 9780674021297 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780674021297 Author 作者 Gardner Format 版本 精装 Pages Number 页数 349页 Publisher 出版社 Harvard University Press Publication Date 出版日期 2006-05-15 Product Dimensions 商品尺寸 23.1 x 16.2 x 3.1 cm Shipping Weight 商品重量 0.7 kg Language 语种 其它（含多语） Book Contents 内容简介 The activities of Japanese advertisers helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the twentieth century. William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of "mass media."
¥408.00
Advertising Outdoors: Watch this Space! / 户外广告：注意这个空间！ 正版图书，实体店销售，可出清单，可开发票
¥410.00定价：¥410.00
【预售 按需印刷】Advertising the Self in Renaissance Franc
¥417.35
【预售 按需印刷】Advertising and Reality 北京发货，付款后10天内发货
¥426.25
【预订】Advertising and Promotional Culture 9781137026231 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781137026231 Author 作者 P David Marshall Deakin University Burwood VIC Australi Format 版本 平装-胶订 Pages Number 页数 266页 Publisher 出版社 Red Globe Press Publication Date 出版日期 2018-01-31 Product Dimensions 商品尺寸 9.2 x 6.1 x 0.5 cm Shipping Weight 商品重量 427g Language 语种 英语 Book Contents 内容简介 This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring o
¥424.00
Advertising Design and Typography / 广告设计与排版 正版图书，实体店销售，可出清单，可开发票
¥430.00定价：¥430.00
【预订】Advertising for Trade in Latin America (1922) 9781164560 美国库房发货，通常付款后3-5周到货！
¥431.00
【预订】Advertising and Reality 9781441191946 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781441191946 Author 作者 Hetsroni Format 版本 平装-胶订 Pages Number 页数 277页 Publisher 出版社 Bloomsbury Academic Publication Date 出版日期 2012-10-18 Product Dimensions 商品尺寸 22.6 x 15.2 x 2.3 cm Shipping Weight 商品重量 0.4 kg Language 语种 其它（含多语） Book Contents 内容简介 Provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
¥441.00
【预订】Advertising and Selling: Principles of Appeal and Respon 美国库房发货，通常付款后3-5周到货！
¥446.00
【预订】Advertising, Sales, and Marketing 9780816075966 美国库房发货，通常付款后3-5周到货！
¥443.00
【预售 按需印刷】Advertising and Society 2e P
¥458.15
现货Advertising: A Very Short Introduction 现货
¥59.00
【预订】Advertising and Its Mental Laws 9781163719503 美国库房发货，通常付款后3-5周到货！
¥461.00
【预订】Advertising 9780190625887 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780190625887 Author 作者 Einstein Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2017-09-28 Language 语种 英语 Book Contents 内容简介 Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising’s subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end
¥464.00
【预订】Advertising and Consumer Culture: A Special Issue of 美国库房发货，通常付款后3-5周到货！
¥467.00
【预订】Advertising And Consumer Culture In China 9780745671161 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780745671161 Author 作者 Hongmei Li Format 版本 精装 Pages Number 页数 280页 Publisher 出版社 Polity Publication Date 出版日期 2016-06-24 Shipping Weight 商品重量 520g Language 语种 英语 Book Contents 内容简介 This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization.
¥760.00
【预订】Advertising in Contemporary Consumer Culture 97833197794 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783319779430 Author 作者 de Burgh-Woodman Format 版本 精装 Pages Number 页数 273页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-04-12 Language 语种 英语 Book Contents 内容简介 This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattaris notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new
¥1533
【预订】Advertising and the Transformation of American 美国库房发货，通常付款后3-5周到货！
¥883.00
【预订】Advertising as Multilingual Communication 美国库房发货，通常付款后3-5周到货！
¥590.00
【预订】Advertising in Modern and Postmodern Times 美国库房发货，通常付款后3-5周到货！
¥1564
【预订】Advertising Myths: The Strange Half-Lives of Images 美国库房发货，通常付款后3-5周到货！
¥1958
【预订】Advertising Slogans of America 美国库房发货，通常付款后3-5周到货！
¥2392
【预售 按需印刷】Advertising and Media 北京发货，付款后10天内发货
¥767.00
【预订】Advertising Campaign Design 9780765625533 美国库房发货，通常付款后3-5周到货！
¥859.00
【预订】Advertising: Its Business, Culture and Careers 美国库房发货，通常付款后3-5周到货！
¥648.00
【预订】Advertising and Popular Culture 美国库房发货，通常付款后3-5周到货！
¥1525
【预订】Advertising, Subjectivity and the Nineteenth-Century 美国库房发货，通常付款后3-5周到货！
¥590.00
【预订】Advertising Compliance Law 9780899301228 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780899301228 Author 作者 Lichtenberger Format 版本 精装 Publisher 出版社 Praeger Publication Date 出版日期 1986-08-18 Product Dimensions 商品尺寸 23.4 x 15.6 x 1.4 cm Shipping Weight 商品重量 0.5 kg Language 语种 其它（含多语） Book Contents 内容简介 Today's advertising professional is confronted by a bewildering legal maze of statutes, rules, regulations, court decisions, and regulatory rulings that determine important advertising decisions. Finding one's way through the maze can be time-consuming, not to mention extremely costly and frustrating. This authoritative reference manual can make that task easier, more productive, and cost-effective. This easy-to-read comprehensive guide provides readers with a thorough understanding of the practical impact of advertising restricti
¥835.00
【预订】Advertising and Consumer Society 9781032181363 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032181363 Author 作者 Nicholas Holm Format 版本 平装-胶订 Pages Number 页数 280页 Publisher 出版社 Routledge Publication Date 出版日期 2023-04-03 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sens
¥497.00
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