材料力学(英文版·原书第7版) 机械工业出版社 新华书店正版,关注店铺成为会员可享店铺专属优惠,团购客户请咨询在线客服!
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作者简介:Avinash K. Dixit is John J.F. Sherrerd University Professor of Economics at Princeton University, where he offers his popular freshman course in game theory. He is among the world’s leading economists, having made fundamental contributions in several major fields, including Game Theory. He is world famous. He is the author of many books, including Thinking Strategically (Norton, 1991), Investment Under Uncertainty (Princeton UP, 1994), and The Art of Strategy (Norton, 2009).^Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the co-founder of one of America's fastest-growing companies, Honest Tea.
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本书的组织结构遵循了营销调研过程的逻辑性。作者从探讨营销调研的范围入手,提供了问题确定及整个营销调研过程的概要。接下来是对全球信息系统和互联网的讨论,包括数据收集的许多*的信息技术和方法。接着,对探索性调研及二手数据的收集的需要进行了解释。然后讨论了原始数据收集的调研设计、调查、观察调研以及实验。接下来是对于测量和问卷的实用性解释,并检验了抽样设计和样本容量。*后,解释了基本数据分析,并说明了高级数据分析的概念性概要。本书适合市场营销专业师生、MBA学生及企业高级管理人员用作教材或参考读物。
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导语_点评_推荐词
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本书在认可卓越领导五种习惯行为的重大作用基础上,阐述了五种习惯行为在实际工作中如何落实的问题。
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The Art of Strategy: A Game Theorist's Guide to Success in B
It is an easy read and is written in a lively tone-which is not something I particularly recall from my lectures in the 1980s. Long live economics!" John Burns, The Times Higher Education "Unlike most of the ranks of management advice books which pad out bookshop business sections, here is one which is rigorous, fun and extremely useful all at the same time.
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景观设计学——场地规划与设计手册(原著第5版) 中国建筑工业出版社 新华书店正版,关注店铺成为会员可享店铺专属优惠,团购客户请咨询在线客服!
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商务谈判(第6版) 中国人民大学出版社 新华书店正版,关注店铺成为会员可享店铺专属优惠,团购客户请咨询在线客服!
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Product Details 基本信息 ISBN-13 书号 9781138006515 Author 作者 Barry J Fraser Format 版本 平装-胶订 Pages Number 页数 240页 Publisher 出版社 Routledge Publication Date 出版日期 2014-06-10 Shipping Weight 商品重量 340g Language 语种 英语 Book Contents 内容简介 The increasing impact of performance based judgments on schools and teachers in the classroom has its critics and supporters. Some oppose the trend and seek to deny the importance of quantitative measures. Others have sought to find ways of implementing educational measurement constructively and with understanding of the concerns. Classrooms are where the operational business of learning takes place and it is on the quality of life within the classroom that the broader process of learning, concerns for the wider community and others, is nurtured. The climate of the classroom has a large impact on the final outcome measure to which so muc
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Product Details 基本信息 ISBN-13 书号 9781138591585 Author 作者 Rodger Barry J. Format 版本 平装-胶订 Pages Number 页数 402页 Publisher 出版社 Routledge Publication Date 出版日期 2021-11-30 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Shipping Weight 商品重量 453.59 Language 语种 其它(含多语) Book Contents 内容简介 Competition Law and Policy in the EU and UK provides a focused guide to the main provisions and policies at issue in the UK and EU, including topics such as anti-competitive agreements, abuse of dominance, mergers and Brexit. The book’s contents are tailored to cover all major topics in competition law teaching, and the authors’ clear and accessible writing style offers an engaging and easy-to-follow overview of the subject for course use. The sixth edition provides a full update for this well-established title and takes recent developments into accoun
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格范畴(第2版) (英)布莱克(Barry J.Blake) 北京大学出版社 【新华书店正版图书书籍】 新华正版全新 正规发票 多仓就近发货 85%城市次日送达 关注店铺可享店铺优惠!
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