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Product Details 基本信息 ISBN-13 书号 9783030060305 Author 作者 Barry J. Babin Format 版本 精装 Publisher 出版社 Springer International Publishing Publication Date 出版日期 2019-03-25 Language 语种 其它(含多语) Book Contents 内容简介 This commemorative volume honors the contributions of Prof. Joseph F. Hair, Jr., who through his writings, leadership and mentoring has had a profound influence on marketing and other fields of business research. He is widely known for sidestepping mathematically complex ways of teaching statistical approaches with an eye toward making the tools accessible to the average behavioral researcher. Joe is also a bona fide researcher whose work has had a massive impact on marketing and business research in general. The book provides revealing insights on his works and acknowledges his role as an outstanding teacher and mentor who has shaped generations of researchers.
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