PUBLIC RELATIONS WRITING：The essentials of style and format 书籍非全新 85-99成新，以实拍图为准发货，介意勿拍
¥50.66定价：¥55.73 (9.1折)
¥116.45
【预售 按需印刷】Public Relations Ethics
¥130.20
¥136.00
【预订】Public Relations: A Primer for Business Executives 美国库房发货，通常付款后3-5周到货！
¥149.00
【预订】Public Relations Poems and London Incantations 美国库房发货，通常付款后3-5周到货！
¥235.00
【预订】Public Relations For Dummies, 2Nd Edition 美国库房发货，通常付款后3-5周到货！
¥241.00
Public Relations Case Studies 9789813311695 现货图书
¥268.00
【预订】Public Relations 9780806114576 美国库房发货，通常付款后3-5周到货！
¥274.00
【预订】Public Relations and Online Engagement 9781032073255 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032073255 Format 版本 平装-胶订 Pages Number 页数 88页 Publisher 出版社 Routledge Publication Date 出版日期 2023-05-31 Product Dimensions 商品尺寸 216 x 138 mm (5.5 x 8.5) Shipping Weight 商品重量 0.16kg Language 语种 其它（含多语） Book Contents 内容简介 As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practitioners. Relationships between publics and organizations continue to be first and foremost, but the process and possibilities for mutually beneficial relationships are being rewritten in situ. This volume aims to explore and understand highly engaged publics in a variety of social media contexts and across networks. The hope is the expansion and extension of public relations theories and models in this book helps move the discipline forwa
¥286.00
【预售 按需印刷】public relations; questions and answers-P 北京发货，付款后10天内发货
¥327.00
【预订】Public Relations as Public Diplomacy 9781032175249 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032175249 Author 作者 Sandra L. Braun Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-09-30 Product Dimensions 商品尺寸 216 x 138 mm (5.5 x 8.5) Language 语种 其它（含多语） Book Contents 内容简介 This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite serendipitously into a publication marvel when, in 1943, it came under the influence of John Heron, journalist and publicist, gaining mass appeal both domestically and abroad.This concise history documents the inception, development and rise to popularity of the Monthly Letter, telling the untold story of how a corporate newsletter became a tool of international public diplomacy. The purpose of this writing is to demonstrate the entanglemen
¥331.00
【预售 按需印刷】public relations; questions and answers-P 北京发货，付款后10天内发货
¥357.00
【预订】Public Relations: A Practical Guide to the Basics 美国库房发货，通常付款后3-5周到货！
¥357.00
【预售 按需印刷】Public Relations and the Social Web
¥362.95
【预订】Public Relations Strategy 美国库房发货，通常付款后3-5周到货！
¥360.00
¥362.10
【预订】Public Relations in Practice 美国库房发货，通常付款后3-5周到货！
¥373.00
【预订】Public Relations Principles and Practices 美国库房发货，通常付款后3-5周到货！
¥378.00
【预订】Public Relations: Principles and Procedures 978116318224 美国库房发货，通常付款后3-5周到货！
¥447.00
【预订】Public Relations in Unternehmen 9783642629211 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783642629211 Author 作者 Dietrich Szameitat Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2012-09-27 Product Dimensions 商品尺寸 23.4 x 15.6 x 1.2 cm Shipping Weight 商品重量 0.3 kg Language 语种 其它（含多语）
¥460.00
【预订】Public Relations 9781352002782 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781352002782 Author 作者 Ellen Gunning Format 版本 平装-胶订 Pages Number 页数 258页 Publication Date 出版日期 2018-10-04 Language 语种 其它（含多语） Book Contents 内容简介 Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively. The author draws on over 25 years of hands-on experience as a PR practitioner and lecturer to provide cutting-edge and insightful examples and debates relating to key contemporary issues, from Twitter-storms and whistleblowing, to the Ebola crisis and media relations in the White House. With information drawn from a wide range of international experts, the book offers case studies that cross continents and co
¥464.00
【预订】Public Relations and Communications 9781032170435 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032170435 Author 作者 O’Donnell Format 版本 平装-胶订 Pages Number 页数 238页 Publisher 出版社 Routledge Publication Date 出版日期 2023-07-13 Product Dimensions 商品尺寸 229 x 152 mm (6 x 9) Shipping Weight 商品重量 0.44kg Language 语种 其它（含多语） Book Contents 内容简介 This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while g
¥587.00
【预订】Public Relations Writing 9780190304652 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780190304652 Author 作者 Mahoney Format 版本 平装-胶订 Pages Number 页数 304页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2017-11-30 Language 语种 英语 Book Contents 内容简介 Good public relations writing should be clear, concise, inspiring, informative, active and ethical. Employers expect highly competent professional writing from new and experienced employees, Public Relations Writing teaches readers to write quality and relevant content for all public relations tools.
¥1390
【预订】Public Relations Writing: The Essentials of Style and Fo 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780073526232 Author 作者 Bivins Format 版本 平装-胶订 Pages Number 页数 352页 Publisher 出版社 McGraw-Hill Publication Date 出版日期 2013-02-22 Product Dimensions 商品尺寸 9.00 x 7.20 x 0.60 Shipping Weight 商品重量 1.15 Language 语种 其它（含多语）
¥1472
【预订】Public Relations in Schools 美国库房发货，通常付款后3-5周到货！
¥1579
【预订】Public Relations Programming and Production 美国库房发货，通常付款后3-5周到货！
¥1023
【预订】Public Relations 9783642178269 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783642178269 Author 作者 Stephanie Grupe Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2011-03-16 Product Dimensions 商品尺寸 23.4 x 15.6 x 2.5 cm Shipping Weight 商品重量 0.8 kg Language 语种 其它（含多语） Book Contents 内容简介 Erfolgreiche ffentlichkeitsarbeit basiert auf der sorgf ltigen Planung und Ausf hrung von praxiserprobten Ma nahmen. Das Buch liefert Grundlagenwissen zusammen mit Arbeitsanleitungen f r die Praxis. Leser erfahren, wie PR strategisch geplant, wie Pressekampagnen durchgef hrt und kontrolliert werden, wie Mitarbeiterzeitungen herausgegeben und Webseiten f r die Kommunikation eingesetzt werden. Mit 15 einfachen, schnell nachvollziehbaren Schritt-f r-Schritt Anleitungen f r Einsteiger sowie Checklisten und Musteraufgaben f r die t gli
¥922.00
【预订】Public Relations Law: A Supplemental Text 美国库房发货，通常付款后3-5周到货！
¥1958
【预订】Public Relations Und Osteopathie: Die 美国库房发货，通常付款后3-5周到货！
¥723.00
【预订】Public Relations Theory 9781119373155 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781119373155 Author 作者 Brigitta Brunner Format 版本 平装-胶订 Pages Number 页数 264页 Publication Date 出版日期 2019-02-07 Language 语种 英语
¥585.00
【预订】Public Relations Research Annual: Volume 1 美国库房发货，通常付款后3-5周到货！
¥1958
【预订】Public Relations Theory II 9780805833850 美国库房发货，通常付款后3-5周到货！
¥949.00
【预售 按需印刷】Public Relations for Schools
¥551.65
【预订】Public Relations in Unternehmen 9783540442608 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783540442608 Author 作者 Dietrich Szameitat Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2003-04-09 Product Dimensions 商品尺寸 23.4 x 15.6 x 1.2 cm Shipping Weight 商品重量 0.3 kg Language 语种 其它（含多语） Book Contents 内容简介 Mitarbeiter/innen einer PR-Abteilung, aber auch Einsteiger, Studierende, Teilnehmer von Weiterbildungsma nahmen und interessierte Manager erhalten in diesem Buch einen berblick ber die T tigkeit einer PR-Abteilung. Sie lernen, die Funktionsweise und das gesamte Instrumentarium zu beherrschen sowie die Stellung der ffentlichkeitsarbeit als Mittler zwischen Unternehmen und Au enwelt zu verstehen. Die Bedeutung von Image und strategischer PR werden aufgezeigt, die Funktionsweise von Kommunikation erkl rt und die Arbeitsbedingungen
¥666.00
【预订】Public Relations for Schools: A Resource Guide for 美国库房发货，通常付款后3-5周到货！
¥691.00
【预订】Public Relations, Branding and Authenticity 978103217518 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032175188 Author 作者 Sian Rees Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-09-30 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays
¥587.00
【预订】Public Relations and the Digital: Professional Discourse 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783031139550 Author 作者 Bourne Format 版本 精装 Pages Number 页数 230页 Publisher 出版社 Palgrave MacMillan Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 8.27 x 5.83 x 0.63 Shipping Weight 商品重量 1.00 Language 语种 其它（含多语）
¥1179
【预订】Public Relations Theory III 9780367693282 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367693282 Format 版本 精装 Pages Number 页数 556页 Publisher 出版社 Routledge Publication Date 出版日期 2023-02-22 Product Dimensions 商品尺寸 229 x 152 mm (6 x 9) Language 语种 其它（含多语） Book Contents 内容简介 This important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on no
¥1809
【预售 按需印刷】Public Relations Perception 北京发货，付款后10天内发货
¥931.00
【预售 按需印刷】Public Relations and Individuality 北京发货，付款后10天内发货
¥1518
【预订】Public Relations Planning 9781138105171 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781138105171 Author 作者 Edward T. Vieira, Jr. Format 版本 平装-胶订 Publication Date 出版日期 2018-10-11 Language 语种 英语 Book Contents 内容简介 This book lays out the steps involved in planning and executing a successful PR campaign. A strategic approach and plenty of practical insights give students a real edge when it comes to executing an effective campaign.
¥904.00
【预订】Public Relations: Contemporary Issues and 美国库房发货，通常付款后3-5周到货！
¥738.00
【预订】Public Relations Writing 美国库房发货，通常付款后3-5周到货！
¥1000
【预订】Public Relations Theory II 美国库房发货，通常付款后3-5周到货！
¥2713
【预订】Public Relations Theory 9781119373117 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781119373117 Author 作者 Brigitta Brunner Format 版本 精装 Pages Number 页数 262页 Publication Date 出版日期 2019-04-22 Language 语种 英语
¥1390
【预订】Public Relations for the New Europe 美国库房发货，通常付款后3-5周到货！
¥531.00
【预订】Public Relations In Health Care: A Guide For 美国库房发货，通常付款后3-5周到货！
¥1256
【预订】Public Relations and Whistleblowing: Golden Handcuffs in 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032005379 Author 作者 Greenwood Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-05-31 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives’ attitudes and relationships toward their organizations and their impact on whistleblowing. Perhaps unsurprisingly, it reveals that wrongdoing in corporations and the privileges of power co-exist. Top-ranking public relations executives, who are mostly white and male, are more likely to be aware of wrongdoing but no more likely to blow the whistle, fundamentally due
¥527.00
【预订】Public Relations Writing Worktext: A Practical Guide for 美国库房发货，通常付款后3-5周到货！
¥1055
【预订】Public Relations As Relationship Management 978113885382 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781138853829 Format 版本 平装-胶订 Pages Number 页数 394页 Publisher 出版社 Routledge Publication Date 出版日期 2015-04-21 Shipping Weight 商品重量 544g Language 语种 英语 Book Contents 内容简介 Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.
¥904.00
【预订】Public Relations: A Managerial Perspective 美国库房发货，通常付款后3-5周到货！
¥1551
【预售 按需印刷】Public Relations and Corporate Communicat
¥695.30
【预订】Public Relations and the History of Ideas 美国库房发货，通常付款后3-5周到货！
¥2261
【预订】Public Relations 9783111012902 美国库房发货，通常付款后3-5周到货！
¥1337
【预订】Public Relations As Relationship Management 978113885380 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781138853805 Format 版本 精装 Pages Number 页数 394页 Publisher 出版社 Routledge Publication Date 出版日期 2015-05-01 Shipping Weight 商品重量 657g Language 语种 英语 Book Contents 内容简介 Public Relations As Relationship Management takes an advanced look at organization-public relationships and the strategies that can be used to cultivate and maintain them.
¥3013
【预订】Public Relations Cases: International Perspectives 97804 美国库房发货，通常付款后3-5周到货！
¥640.00
【预订】Public Relations Practice in India - An Excellence Study 美国库房发货，通常付款后3-5周到货！
¥1337
【预订】Public Relations - Theorie Contra Praxis?: 美国库房发货，通常付款后3-5周到货！
¥480.00
【预订】Public Relations - Organisation Und Profession: 美国库房发货，通常付款后3-5周到货！
¥512.00
京公网安备11010502037644号|经营许可证编号：合字B2-20160011|互联网药品信息服务资格证
购物车