【预订】Advertising 9780190625894 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780190625894 Author 作者 Einstein Format 版本 平装-胶订 Pages Number 页数 256页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2017-09-28 Language 语种 英语 Book Contents 内容简介 Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising’s subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end
¥106.00
【预订】Advertising Impression Measurement: Inside the Cross-Pla 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9798561312281 Author 作者 Smallwood Format 版本 平装-胶订 Pages Number 页数 198页 Publisher 出版社 Independently Published Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 9 x 6 x 0.4 cm Shipping Weight 商品重量 600g Language 语种 其它（含多语）
¥172.00
Advertising Outdoors 户外广告创意设计优秀案例
¥231.00
【预订】Advertising, Sales, and Marketing 美国库房发货，通常付款后3-5周到货！
¥188.00
【预订】Advertising & Popular Culture: Studies in Variety 美国库房发货，通常付款后3-5周到货！
¥202.00
【预订】Advertising Is Dead: Long Live Advertising! 美国库房发货，通常付款后3-5周到货！
¥212.00
【预订】Advertising For Dummies, 2Nd Edition 美国库房发货，通常付款后3-5周到货！
¥212.00
【预订】Advertising Outdoors: Watch This Space! 美国库房发货，通常付款后3-5周到货！
¥248.00
【预订】Advertising Principles 美国库房发货，通常付款后3-5周到货！
¥279.00
【预订】Advertising Transformed: The New Rules for the New Consu 美国库房发货，通常付款后3-5周到货！
¥281.00
【预订】Advertising A to Z Featuring the Blue Willow Pattern 美国库房发货，通常付款后3-5周到货！
¥284.00
【预订】Advertising April or the Girl Who Made the Sunshine Jeal 美国库房发货，通常付款后3-5周到货！
¥288.00
【预订】Advertising Menswear: Masculinity and Fashion in the Bri 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781474254465 Author 作者 Jobling Format 版本 平装-胶订 Pages Number 页数 272页 Publisher 出版社 Bloomsbury Academic Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 9.1 x 6.1 x 0.6 cm Shipping Weight 商品重量 1200g Language 语种 英语
¥310.00
【预订】Advertising Vs. Marketing: The Ethical Challenge 美国库房发货，通常付款后3-5周到货！
¥322.00
【预订】Advertising, and Other Addresses (1907) 9781166442781 美国库房发货，通常付款后3-5周到货！
¥317.00
【预订】Advertising and Service: Bank Advertising That Really Ma 美国库房发货，通常付款后3-5周到货！
¥326.00
【预订】Advertising and Market Power 美国库房发货，通常付款后3-5周到货！
¥326.00
【预订】Advertising with Small Budgets for Big Results: How to B 美国库房发货，通常付款后3-5周到货！
¥340.00
【预订】Advertising as a Vocation (1919) 9781164560593 美国库房发货，通常付款后3-5周到货！
¥345.00
【预订】Advertising: New Techniques for Visual Seduction 9780500 美国库房发货，通常付款后3-5周到货！
¥358.00
【预订】Advertising Management [With CDROM] 美国库房发货，通常付款后3-5周到货！
¥378.00
【预订】Advertising by Motion Pictures 9781163714966 美国库房发货，通常付款后3-5周到货！
¥389.00
【预订】Advertising Tower 9780674021297 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780674021297 Author 作者 Gardner Format 版本 精装 Pages Number 页数 349页 Publisher 出版社 Harvard University Press Publication Date 出版日期 2006-05-15 Product Dimensions 商品尺寸 23.1 x 16.2 x 3.1 cm Shipping Weight 商品重量 0.7 kg Language 语种 其它（含多语） Book Contents 内容简介 The activities of Japanese advertisers helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the twentieth century. William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of "mass media."
¥408.00
【预订】Advertising Language: A Pragmatic Approach to Advertisem 美国库房发货，通常付款后3-5周到货！
¥1958
【预订】Advertising, Society, and Consumer Culture 美国库房发货，通常付款后3-5周到货！
¥859.00
【预订】Advertising Cultures: Gender, Commerce, Creativity 97807 美国库房发货，通常付款后3-5周到货！
¥1357
【预订】Advertising Language 9780415198356 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780415198356 Author 作者 Keiko Tanaka Format 版本 平装-胶订 Pages Number 页数 168页 Publisher 出版社 Routledge Publication Date 出版日期 1999-01-21 Shipping Weight 商品重量 232g Language 语种 英语 Book Contents 内容简介 Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience. Contrasting British and Japanese advertising styles it reveals penetrating insights into these two cultures.
¥707.00
【预订】Advertising and Selling: Principles of Appeal and Respon 美国库房发货，通常付款后3-5周到货！
¥446.00
【预订】Advertising, Sales, and Marketing 9780816075966 美国库房发货，通常付款后3-5周到货！
¥443.00
【预订】Advertising and Anthropology: Ethnographic Practice and 美国库房发货，通常付款后3-5周到货！
¥527.00
【预订】Advertising Exposure, Memory, and Choice: 8th Annual Adv 美国库房发货，通常付款后3-5周到货！
¥1958
【预订】Advertising Age: The Principles of Advertising and Marke 美国库房发货，通常付款后3-5周到货！
¥475.00
【预订】Advertising, Gender and Society 9781138307360 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781138307360 Author 作者 Magdalena Zawisza-Riley Format 版本 精装 Pages Number 页数 212页 Publisher 出版社 Routledge Publication Date 出版日期 2019-07-09 Language 语种 英语 Book Contents 内容简介 Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
¥1958
【预订】Advertising, Gender and Society 9781138501379 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781138501379 Author 作者 Magdalena Zawisza-Riley Format 版本 平装-胶订 Pages Number 页数 212页 Publisher 出版社 Routledge Publication Date 出版日期 2019-07-04 Language 语种 英语 Book Contents 内容简介 Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
¥603.00
【预订】Advertising in Contemporary Consumer Culture 97830300858 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783030085803 Format 版本 平装-胶订 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-12-14 Language 语种 其它（含多语）
¥1114
【预订】Advertising Discourse by Selected Banking 美国库房发货，通常付款后3-5周到货！
¥954.00
【预订】Advertising's Hidden Effects: Manufacturers' 美国库房发货，通常付款后3-5周到货！
¥888.00
【预订】Advertising and Consumer Psychology: Volume 3 美国库房发货，通常付款后3-5周到货！
¥854.00
【预订】Advertising Myths: The Strange Half-Lives of Images 美国库房发货，通常付款后3-5周到货！
¥1958
【预订】Advertising and Consumer Culture: A Special Issue of 美国库房发货，通常付款后3-5周到货！
¥467.00
【预订】Advertising Slogans of America 美国库房发货，通常付款后3-5周到货！
¥2392
【预订】Advertising in Modern and Postmodern Times 美国库房发货，通常付款后3-5周到货！
¥1564
【预订】Advertising and Its Mental Laws 9781163719503 美国库房发货，通常付款后3-5周到货！
¥461.00
【预订】Advertising and Promotional Culture 9781137026231 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781137026231 Author 作者 P David Marshall Deakin University Burwood VIC Australi Format 版本 平装-胶订 Pages Number 页数 266页 Publisher 出版社 Red Globe Press Publication Date 出版日期 2018-01-31 Product Dimensions 商品尺寸 9.2 x 6.1 x 0.5 cm Shipping Weight 商品重量 427g Language 语种 英语 Book Contents 内容简介 This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring o
¥424.00
【预订】Advertising, Sales Promotion and Brand Switching 美国库房发货，通常付款后3-5周到货！
¥871.00
【预订】Advertising Law in Europe and North America, Second 美国库房发货，通常付款后3-5周到货！
¥4315
【预订】Advertising 9780190625887 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780190625887 Author 作者 Einstein Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2017-09-28 Language 语种 英语 Book Contents 内容简介 Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising’s subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end
¥464.00
【预订】Advertising and Reality 9781441170002 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781441170002 Author 作者 Hetsroni Format 版本 精装 Pages Number 页数 272页 Publisher 出版社 Continuum Publication Date 出版日期 2012-10-18 Product Dimensions 商品尺寸 22.9 x 15.5 x 2.3 cm Shipping Weight 商品重量 0.5 kg Language 语种 其它（含多语） Book Contents 内容简介 Provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
¥1550
【预订】Advertising Account Planning: Planning and Managing an I 美国库房发货，通常付款后3-5周到货！
¥3017
【预订】Advertising Management in a Digital Environment 97803676 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367620745 Author 作者 Kelley Larry D. Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-07-26 Product Dimensions 商品尺寸 246 x 174 mm (6.85 x 9.69 Language 语种 其它（含多语） Book Contents 内容简介 Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of advertising management, including leadership, ethics and corporate social responsibility, and finance and budgeting. The second part considers human capital management and managing across cultures, whilst the third part discusses
¥738.00
【预订】Advertising, Alcohol Consumption, and Abuse: A 美国库房发货，通常付款后3-5周到货！
¥1024
【预订】Advertising Theory 9780815382508 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780815382508 Format 版本 平装-胶订 Pages Number 页数 548页 Publisher 出版社 Routledge Publication Date 出版日期 2019-05-01 Language 语种 英语 Book Contents 内容简介 Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,
¥558.00
【预订】Advertising and Promotional Culture 9781137026248 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781137026248 Author 作者 Marshall Format 版本 精装 Pages Number 页数 266页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-02-22 Shipping Weight 商品重量 571g Language 语种 英语 Book Contents 内容简介 This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and
¥1226
【预订】Advertising Theory 9780815382492 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780815382492 Format 版本 精装 Pages Number 页数 548页 Publisher 出版社 Routledge Publication Date 出版日期 2019-04-29 Language 语种 英语 Book Contents 内容简介 Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,
¥1958
【预订】Advertising and Branding 9781522517931 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781522517931 Author 作者 Information Resources Management Association Format 版本 精装 Pages Number 页数 1806页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2017-06-01 Language 语种 英语 Book Contents 内容简介 Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement.Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative pu
¥7227
【预订】Advertising Management: Theory and Practice 978163549014 美国库房发货，通常付款后3-5周到货！
¥1706
【预订】Advertising 9780415251259 美国库房发货，通常付款后3-5周到货！
¥1958
【预订】Advertising for Account Holders (Rle Marketing) 美国库房发货，通常付款后3-5周到货！
¥1582
【预订】Advertising and Violence: Concepts and Perspectives 美国库房发货，通常付款后3-5周到货！
¥1809
【预订】Advertising Controversy, The 9780865690578 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780865690578 Author 作者 Albion Format 版本 精装 Pages Number 页数 xii, 226 p页 Publisher 出版社 Praeger Publication Date 出版日期 1981-02-28 Product Dimensions 商品尺寸 Language 语种 其它（含多语）
¥835.00
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