【预售 按需印刷】Advertising and Advertising as a type of
¥64.60
【预售 按需印刷】Advertising in Europe
¥69.70
【预售 按需印刷】Advertising Headlines that Make Your Rich 北京发货，付款后10天内发货
¥115.27
【预订】Advertising 9780190625894 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780190625894 Author 作者 Einstein Format 版本 平装-胶订 Pages Number 页数 256页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2017-09-28 Language 语种 英语 Book Contents 内容简介 Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising’s subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end
¥106.00
ADVERTISING NOW.ON LINE(附光盘) 书籍非全新 85-99成新，以实拍图为准发货，介意勿拍
¥112.81定价：¥124.09 (9.1折)
【预售 按需印刷】Advertising in Poland and Germany - A Com
¥126.65
【预售 按需印刷】Advertising to Children
¥146.20
【预售 按需印刷】Advertising Construction, Simplified (1912)
¥147.90
【预售 按需印刷】Advertising, And Other Addresses (1907) 北京发货，付款后10天内发货
¥156.00
【预售 按需印刷】Advertising And Sales Promotion
¥166.60
【预订】Advertising Impression Measurement: Inside the Cross-Pla 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9798561312281 Author 作者 Smallwood Format 版本 平装-胶订 Pages Number 页数 198页 Publisher 出版社 Independently Published Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 9 x 6 x 0.4 cm Shipping Weight 商品重量 600g Language 语种 其它（含多语）
¥172.00
ADVERTISING【精装 16开 内有彩笔划线 详情看图 品看图】 书籍非全新，8-99成新左右(实拍图以图片为准发货)
¥190.50定价：¥191.50 (9.95折)
advertising design in japan---日本的广告设计 书籍非全新 85-99成新，更多详情请联系在线客服，介意
¥210.00定价：¥231.00 (9.1折)
【预订】Advertising For Dummies, 2Nd Edition 美国库房发货，通常付款后3-5周到货！
¥212.00
【预订】Advertising Is Dead: Long Live Advertising! 美国库房发货，通常付款后3-5周到货！
¥212.00
Advertising Outdoors 户外广告创意设计优秀案例
¥231.00
【预订】Advertising Outdoors: Watch This Space! 美国库房发货，通常付款后3-5周到货！
¥248.00
【预订】Advertising Transformed: The New Rules for the New Consu 美国库房发货，通常付款后3-5周到货！
¥281.00
【预订】Advertising A to Z Featuring the Blue Willow Pattern 美国库房发货，通常付款后3-5周到货！
¥284.00
【预订】Advertising April or the Girl Who Made the Sunshine Jeal 美国库房发货，通常付款后3-5周到货！
¥288.00
【预订】Advertising Menswear: Masculinity and Fashion in the Bri 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781474254465 Author 作者 Jobling Format 版本 平装-胶订 Pages Number 页数 272页 Publisher 出版社 Bloomsbury Academic Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 9.1 x 6.1 x 0.6 cm Shipping Weight 商品重量 1200g Language 语种 英语
¥310.00
【预订】Advertising, and Other Addresses (1907) 9781166442781 美国库房发货，通常付款后3-5周到货！
¥317.00
【预订】Advertising Vs. Marketing: The Ethical Challenge 美国库房发货，通常付款后3-5周到货！
¥322.00
【预订】Advertising and Market Power 美国库房发货，通常付款后3-5周到货！
¥326.00
【预订】Advertising and Service: Bank Advertising That Really Ma 美国库房发货，通常付款后3-5周到货！
¥326.00
【预订】Advertising with Small Budgets for Big Results: How to B 美国库房发货，通常付款后3-5周到货！
¥340.00
【预订】Advertising as a Vocation (1919) 9781164560593 美国库房发货，通常付款后3-5周到货！
¥345.00
【预订】Advertising: New Techniques for Visual Seduction 9780500 美国库房发货，通常付款后3-5周到货！
¥358.00
【预订】Advertising Management [With CDROM] 美国库房发货，通常付款后3-5周到货！
¥378.00
【预订】Advertising by Motion Pictures 9781163714966 美国库房发货，通常付款后3-5周到货！
¥389.00
【预订】Advertising Tower 9780674021297 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780674021297 Author 作者 Gardner Format 版本 精装 Pages Number 页数 349页 Publisher 出版社 Harvard University Press Publication Date 出版日期 2006-05-15 Product Dimensions 商品尺寸 23.1 x 16.2 x 3.1 cm Shipping Weight 商品重量 0.7 kg Language 语种 其它（含多语） Book Contents 内容简介 The activities of Japanese advertisers helped to define a new urban aesthetic emerging in the 1920s. This book examines some of the responses of Japanese authors to the transformation of Tokyo in the early decades of the twentieth century. William Gardner shows how modernist works offer new constructions of individual subjectivity amid the social and technological changes that provided the ground for the appearance of "mass media."
¥408.00
【预售 按需印刷】Advertising the Self in Renaissance Franc
¥417.35
【预售 按需印刷】Advertising and Reality 北京发货，付款后10天内发货
¥426.25
Advertising Outdoors: Watch this Space! / 户外广告：注意这个空间！ 正版图书，实体店销售，可出清单，可开发票
¥410.00定价：¥410.00
【预订】Advertising and Promotional Culture 9781137026231 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781137026231 Author 作者 P David Marshall Deakin University Burwood VIC Australi Format 版本 平装-胶订 Pages Number 页数 266页 Publisher 出版社 Red Globe Press Publication Date 出版日期 2018-01-31 Product Dimensions 商品尺寸 9.2 x 6.1 x 0.5 cm Shipping Weight 商品重量 427g Language 语种 英语 Book Contents 内容简介 This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring o
¥424.00
Advertising Design and Typography / 广告设计与排版 正版图书，实体店销售，可出清单，可开发票
¥430.00定价：¥430.00
【预订】Advertising for Trade in Latin America (1922) 9781164560 美国库房发货，通常付款后3-5周到货！
¥431.00
【预订】Advertising and Reality 9781441191946 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781441191946 Author 作者 Hetsroni Format 版本 平装-胶订 Pages Number 页数 277页 Publisher 出版社 Bloomsbury Academic Publication Date 出版日期 2012-10-18 Product Dimensions 商品尺寸 22.6 x 15.2 x 2.3 cm Shipping Weight 商品重量 0.4 kg Language 语种 其它（含多语） Book Contents 内容简介 Provides an up-to-date picture of the way modern life is portrayed in the most popular format of marketing communication worldwide.
¥441.00
【预订】Advertising, Sales, and Marketing 9780816075966 美国库房发货，通常付款后3-5周到货！
¥443.00
【预订】Advertising and Selling: Principles of Appeal and Respon 美国库房发货，通常付款后3-5周到货！
¥446.00
现货Advertising: A Very Short Introduction 现货
¥59.00
【预订】Advertising and Its Mental Laws 9781163719503 美国库房发货，通常付款后3-5周到货！
¥461.00
【预订】Advertising 9780190625887 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780190625887 Author 作者 Einstein Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2017-09-28 Language 语种 英语 Book Contents 内容简介 Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to advertising’s subtle and not so subtle impact on our lives-both as individuals and as a global society. What ideas and information are being communicated to us-and to what end
¥464.00
【预订】Advertising Myths: The Strange Half-Lives of Images 美国库房发货，通常付款后3-5周到货！
¥1958
【预订】Advertising Slogans of America 美国库房发货，通常付款后3-5周到货！
¥2392
【预订】Advertising in Modern and Postmodern Times 美国库房发货，通常付款后3-5周到货！
¥1564
【预订】Advertising Design by Medium 9781032185552 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032185552 Author 作者 Blakeman Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Routledge Publication Date 出版日期 2022-03-29 Product Dimensions 商品尺寸 280 x 210 mm (8.25 x 11) Language 语种 其它（含多语） Book Contents 内容简介 Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media fo
¥1958
【预订】Advertising Management: Theory and Practice 978163549014 美国库房发货，通常付款后3-5周到货！
¥1706
【预售 按需印刷】Advertising Decision Making Process
¥1028.5
【预订】Advertising and Anthropology: Ethnographic Practice and 美国库房发货，通常付款后3-5周到货！
¥527.00
【预订】Advertising Exposure, Memory, and Choice: 8th Annual Adv 美国库房发货，通常付款后3-5周到货！
¥1958
【预订】Advertising Age: The Principles of Advertising and Marke 美国库房发货，通常付款后3-5周到货！
¥475.00
【预订】Advertising and Promotional Culture 9781137026248 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781137026248 Author 作者 Marshall Format 版本 精装 Pages Number 页数 266页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-02-22 Shipping Weight 商品重量 571g Language 语种 英语 Book Contents 内容简介 This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and
¥1226
【预订】Advertising Campaign Design 9780765625533 美国库房发货，通常付款后3-5周到货！
¥859.00
【预订】Advertising 9780415251259 美国库房发货，通常付款后3-5周到货！
¥1958
【预订】Advertising and Commodity Culture in Joyce 美国库房发货，通常付款后3-5周到货！
¥734.00
【预订】Advertising and Branding 9781522517931 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781522517931 Author 作者 Information Resources Management Association Format 版本 精装 Pages Number 页数 1806页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2017-06-01 Language 语种 英语 Book Contents 内容简介 Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement.Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative pu
¥7227
【预订】Advertising the Self in Renaissance France 9781644530061 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781644530061 Author 作者 Scott Francis Format 版本 精装 Pages Number 页数 288页 Publisher 出版社 University of Delaware Press Publication Date 出版日期 2019-04-30 Product Dimensions 商品尺寸 15.24 x 2.29 x 22.86 cm ( Shipping Weight 商品重量 1.29 Language 语种 其它（含多语） Book Contents 内容简介 Advertising the Self in Renaissance France explores how authors and readers are represented in printed editions of three major literary figures: Jean Lemaire de Belges, Clement Marot, and Francois Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books but also particular ways of reading. They advertise
¥1028
【预订】Advertising and Consumer Society 9781032181363 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032181363 Author 作者 Nicholas Holm Format 版本 平装-胶订 Pages Number 页数 280页 Publisher 出版社 Routledge Publication Date 出版日期 2023-04-03 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sens
¥497.00
【预订】Advertising Account Planning: Planning and Managing an I 美国库房发货，通常付款后3-5周到货！
¥1021
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