【预售 按需印刷】Brand Psychology 北京发货,付款后10天内发货
¥396.63
【预订】Brand Society: How Brands Transform Management and Lifes 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥1504.23
【预订】Brand For Talent 9781119143215 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781119143215 Author 作者 Mark Schumann Format 版本 平装-胶订 Pages Number 页数 272页 Publisher 出版社 Jossey-Bass Publication Date 出版日期 2015-05-18 Product Dimensions 商品尺寸 9 x 6 x 0.5 cm Shipping Weight 商品重量 810g Language 语种 英语
¥220.00
【预售 按需印刷】Brand equity dimensions of mobile phone t 北京发货,付款后10天内发货
¥586.00
【预订】Brand Loyalty and Telecommunication Sector 美国库房发货,通常付款后3-5周到货!
¥763.00
【预订】Brand Management 9780367172589 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367172589 Author 作者 Tilde Heding Format 版本 平装-胶订 Pages Number 页数 324页 Publisher 出版社 Routledge Publication Date 出版日期 2020-05-20 Language 语种 英语 Book Contents 内容简介 This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ’quick fixes’ of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
¥519.00
¥726.75
【预订】Brand Yourself Royally in 8 Simple Steps: Harness the Se 美国库房发货,通常付款后3-5周到货!
¥103.00
【预订】Brand Management 9780367172572 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367172572 Author 作者 Tilde Heding Format 版本 精装 Pages Number 页数 312页 Publisher 出版社 Routledge Publication Date 出版日期 2020-05-26 Language 语种 英语 Book Contents 内容简介 Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ’quick fixes’ of branding, it offers a comprehensive overview of brand management theories from the last 35 years.A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management discipline
¥1560
【预订】Brand Building in a Digital, Social and Mobile Age Based 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥142.88
【预订】Brand Aid: Taking Control of Your Reputation - Before Ev 美国库房发货,通常付款后3-5周到货!
¥153.00
【预订】Brand Vision: How to Energize Your Team to Drive Busines 美国库房发货,通常付款后3-5周到货!
¥397.00
【预订】Brand Storming: Managing Brands in the Era of Complexity 美国库房发货,通常付款后3-5周到货!
¥467.00
【预订】Brand Together: How Co-Creation Generates Innovation and 美国库房发货,通常付款后3-5周到货!
¥213.00
【预订】Brand Aesthetics 美国库房发货,通常付款后3-5周到货!
¥1120
【预订】Brand Management in Emerging Markets: Theories and Pract 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781466662421 Author 作者 Cheng Lu Wang Format 版本 精装 Pages Number 页数 337页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2014-06-30 Language 语种 英语 Book Contents 内容简介 Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth.Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.
¥1540
【预售 按需印刷】Brand Guys 北京发货,付款后10天内发货
¥191.00
【预订】Brand Yourself: How to Design, Build and Position Your P 美国库房发货,通常付款后3-5周到货!
¥284.00
【预订】Brand Israel 美国库房发货,通常付款后3-5周到货!
¥731.00
【预订】Brand Management in a Co-Creation Perspective 9780367504 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367504977 Author 作者 Heidi Hansen Format 版本 平装-胶订 Pages Number 页数 194页 Publisher 出版社 Routledge Publication Date 出版日期 2023-01-09 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 9.98 Language 语种 其它(含多语) Book Contents 内容简介 This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the evolution of corporate branding theory that has developed from an identity approach rooted in signalling theory to an understanding of brands as co-created by multiple stakeholders. She then develops and elaborates the latter approach by formulating and explicating the CC
¥466.00
【预订】BranD * 9789887895374 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895374 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-09-19 Language 语种 英语 Book Contents 内容简介 I have no idea when the word of “retro style” came into being and when I awaken to it, thingswith this style have been springing up, including clothes, furniture, products, buildings etc.Many old styles have revived. People say they obsess over the good old days and designs of thepast. I even heard some say: “All the old things are actually new.”The advantage of retro style in any type lies in that it stimulates reminiscence for the past, and strikes a sympathetic chord with the user of the design. Even without a specific brand or icon,modern retro style can ignite a user to mumble: “I can recall...” Most of retro designs underlinefun, so that people can enjoy the old memories as much as they like feeling
¥142.00
【预订】Brand Platform in the Professional Sport Industry 978331 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319903521 Author 作者 Jingxuan Zheng University of Alberta Edmonton AB Canada Format 版本 精装 Pages Number 页数 104页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-06-05 Language 语种 英语 Book Contents 内容简介 This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television, were not universally supported by sports leagues, wary of existing industry relationships with stakeholders, and new media have made the multi-sided market model of professional sports leagues – which has focused on protection and exploitation of league content – inefficient, and calls for a new model to integrate new media into
¥574.00
【预售 按需印刷】Brand Identity in Consumer-driven Product 北京发货,付款后10天内发货
¥825.00
【预订】Brand Built 9789881470362 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789881470362 Author 作者 Sendpoints Format 版本 精装 Pages Number 页数 304页 Publisher 出版社 sendpoints Publication Date 出版日期 2016-09-28 Language 语种 英语 Book Contents 内容简介 Brand Built aimsto provide property developers,construction firms, architects andinterior designers comprehensiveresource for brand inspiration, aswell as a guide for branding thecompleted buildings. Brand Builtdisplays the best examples ofbranded properties from a residentialdevelopment in Mexico toa retail development in Canada. Itis a guide book for both startupsand established brands revolvingaround the issues like the brandingprocedures, choice of colors andtypefaces, mechanisms behindthe logo, other images involved inbuilding or renewing the brand.
¥255.00
【预订】Brand Triad: Toolbox for Strategic Brand Assessment and 美国库房发货,通常付款后3-5周到货!
¥204.00
【预售 按需印刷】Brand Asset Management P 北京发货,付款后10天内发货
¥145.50
【预售 按需印刷】Brand from Inside Pod 北京发货,付款后10天内发货
¥210.06
【预订】Brand Premium: How Smart Brands Make More Money 美国库房发货,通常付款后3-5周到货!
¥246.00
BranD 2023年05期 NO.71 【特别版】 [女性设计的未知可能] 简体中文原版艺术平面设计杂志 善本图书 现货图书24小时发货
¥100.00定价:¥360.00 (2.78折)
【预订】Brand New Ancients: A Poem 预订商品,需要1-3个月发货,非质量问题不接受退换货。
¥150.98
【预售 按需印刷】Brand for Talent PAPER POD 北京发货,付款后10天内发货
¥210.06
【预订】Brand Gender 9783319868097 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319868097 Author 作者 Theo Lieven Format 版本 平装-胶订 Pages Number 页数 265页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-08-14 Language 语种 英语 Book Contents 内容简介 This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. A
¥895.00
【预售 按需印刷】Brand Meaning Management
¥1988.15
BranD 2019年06期 NO.48英文版 [限量印製 設計師的印刷機] 平面品牌设计杂志48期 专注原版 不同封面随机发送
¥90.00定价:¥120.00 (7.5折)
【预订】Brand Vision Archetypes: Creating Brands with Meaning 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥295.61
【原版现货】BRAND DESING FOR KIDS儿童品牌设计 服装食品用品玩具LOGO包装品牌形象 平面设计书籍
¥136.00定价:¥136.00
BranD 杂志 品牌设计杂志 54国际品牌设计杂志No.54期 摔跤吧字体设计 汉字设计 2021年第2期 汉字设计
¥88.00定价:¥180.00 (4.89折)
【预订】Brand Failures: The Truth about the 100 Biggest 美国库房发货,通常付款后3-5周到货!
¥146.00
【预订】Brand Driven: The Route to Integrated Branding 美国库房发货,通常付款后3-5周到货!
¥326.00
¥748.00
【预订】Brand Equity and Advertising: Advertising's Role in Buil 美国库房发货,通常付款后3-5周到货!
¥1055
BranD国际品牌设计杂志2024年全年杂志订阅英文国际版一年共6期 双月刊 8月起订
¥360.00定价:¥720.00 (5折)
【预订】Brand Engagement 美国库房发货,通常付款后3-5周到货!
¥189.00
【预订】Brand It or Die 美国库房发货,通常付款后3-5周到货!
¥138.00
【预订】Brand Love is not Enough 9781138039827 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138039827 Author 作者 Max Blackston Format 版本 平装-胶订 Pages Number 页数 186页 Publication Date 出版日期 2018-03-28 Language 语种 英语 Book Contents 内容简介 This trailblazing book introduces the concept of ’brands’ attitude’, filling the gap in our understanding of consumers’ brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.
¥630.00
【预售 按需印刷】Brand Preference Towards Marriott Hotels
¥527.00
【预订】Brand Management 9781529720129 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781529720129 Author 作者 Michael Beverland Format 版本 平装-胶订 Pages Number 页数 432页 Publisher 出版社 Sage Publication Date 出版日期 2021-02-05 Language 语种 英语 Book Contents 内容简介 Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand’s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland’s rebrand as The Netherlands. Onl
¥536.00
【预订】Brand Names, Adoption and Diffusion 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥672.89
【预售 按需印刷】Brand Is Destiny 北京发货,付款后10天内发货
¥161.64
【预订】Brand Positioning 9780367250119 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367250119 Author 作者 Erik Kostelijk and Karel Jan Alsem Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-02-13 Product Dimensions 商品尺寸 246x174 mm Language 语种 其它(含多语) Book Contents 内容简介 Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy.Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity, brand image, and analysi
¥1560
【预售 按需印刷】Brand Portfolio Strategy
¥649.40
【预订】Brand Management 9783030661182 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030661182 Author 作者 Mogaji Format 版本 平装-胶订 Pages Number 页数 270页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2021-11-04 Language 语种 其它(含多语) Book Contents 内容简介 Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management.Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options.With case
¥629.00
【预订】Brand Against the Machine 9781118103524 美国库房发货,通常付款后3-5周到货!
¥183.00
【预售 按需印刷】Brand Innovation in Fmcg 北京发货,付款后10天内发货
¥863.00
【预订】Brand Building: Beginners Guide to Social Media and Bran 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥157.65
Brand Admiration: Building a Business People Love 预订商品,需要1-3个月发货,非质量问题不接受退换货。
¥307.90
【预订】Brand NFL: Making and Selling America's Favorite Sport 预订商品,需要1-3个月发货,非质量问题不接受退换货。
¥376.39
【预订】Brand Portfolio Strategy 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥672.89
Brand Design For Kids 儿童品牌形象设计 儿童平面设计品牌案例 视觉包装 产品推广设计 包装设计 版 专注原版
¥218.00
【预售 按需印刷】Brand Innovation Manifesto
¥664.70