【预订】Brand Communities for Fast Moving Consumer Goods 9783834 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783834940544 Author 作者 Meister Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2012-04-07 Product Dimensions 商品尺寸 21 x 14.8 x 1.7 cm Shipping Weight 商品重量 0.4 kg Language 语种 其它(含多语) Book Contents 内容简介 Do brand communities really work for FMCG Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level? of customer retention as those non-member? In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral pr
¥520.00
【预售 按需印刷】Brand Innovation Manifesto
¥664.70
【预售 按需印刷】Brand-Consumer Congruence Personality and
¥1076.95
¥748.00
【现货】BranD 杂志 中文版 2020年第05期NO.53 [限量配色 无限发挥] 色彩搭配 杂志期刊 原版正版 国 现货图书24小时发货
¥85.00定价:¥288.00 (2.96折)
【预订】Brand Engagement 美国库房发货,通常付款后3-5周到货!
¥189.00
【预订】Brand It or Die 美国库房发货,通常付款后3-5周到货!
¥168.00
【预订】Brand Triad: Toolbox for Strategic Brand Assessment and 美国库房发货,通常付款后3-5周到货!
¥222.00
【预订】Brand Gender 9783319868097 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319868097 Author 作者 Theo Lieven Format 版本 平装-胶订 Pages Number 页数 265页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-08-14 Language 语种 英语 Book Contents 内容简介 This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. A
¥895.00
【预订】Brand Famous 美国库房发货,通常付款后3-5周到货!
¥159.00
【预订】Brand Building: Beginners Guide to Social Media and Bran 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥157.65
Brand Admiration: Building a Business People Love 预订商品,需要1-3个月发货,非质量问题不接受退换货。
¥307.90
【预订】Brand Psychology: Consumer Perceptions, Corporate Reputa 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥580.71
【预订】Brand DNA: Uncover Your Organization's Genetic Code for 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥262.23
【预订】Brand Management in a Co-Creation Perspective 9780367504 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367504977 Author 作者 Heidi Hansen Format 版本 平装-胶订 Pages Number 页数 194页 Publisher 出版社 Routledge Publication Date 出版日期 2023-01-09 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 9.98 Language 语种 其它(含多语) Book Contents 内容简介 This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the evolution of corporate branding theory that has developed from an identity approach rooted in signalling theory to an understanding of brands as co-created by multiple stakeholders. She then develops and elaborates the latter approach by formulating and explicating the CC
¥466.00
BRAND ADDICTION 时尚诱惑 品牌店与视觉设计图书 创意品牌设计图书籍 专注原版书
¥185.00
BranD 2024年01期 NO.73 [版式超能力] 封面随机发货 随书附赠书签 简体中文原版艺术平面设计杂志 善本 现货图书24小时发货
¥100.00定价:¥360.00 (2.78折)
【预订】Brand Avatar: Translating Virtual World Branding Into Re 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥799.88
【预订】Brand Authenticity 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥810.20
【预订】Brand Culture and Identity 9781522571162 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781522571162 Author 作者 Information Resources Management Association Format 版本 精装 Pages Number 页数 1556页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2018-10-30 Language 语种 英语 Book Contents 内容简介 The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional bran
¥6507
【预订】Brand Management 9783030661182 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030661182 Author 作者 Mogaji Format 版本 平装-胶订 Pages Number 页数 270页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2021-11-04 Language 语种 其它(含多语) Book Contents 内容简介 Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management.Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options.With case
¥629.00
【预售 按需印刷】Brand Guys 北京发货,付款后10天内发货
¥191.00
【预订】Brand the Change 9789063694784 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789063694784 Author 作者 Miltenburg Format 版本 平装-胶订 Pages Number 页数 224页 Publisher 出版社 BIS Publishers Publication Date 出版日期 2018-02-25 Product Dimensions 商品尺寸 9.7 x 8.2 x 0.7 cm Shipping Weight 商品重量 1550g Language 语种 英语 Book Contents 内容简介 Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. Brand the Change challenges you to put your head above the clouds to formulate a compelling big vision, while having your feet in the mud: to understand how to realize that vision by selling yourself well and all the practical branding challenges
¥268.00
【预售 按需印刷】Brand Psychology 北京发货,付款后10天内发货
¥396.63
【预订】Brand Vision Archetypes: Creating Brands with Meaning 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥295.61
【预售 按需印刷】Brand Tracking Through Social Media 北京发货,付款后10天内发货
¥146.00
【预订】Brand Revolution: Rethinking Brand Identity 978113701948 美国库房发货,通常付款后3-5周到货!
¥560.00
【预售 按需印刷】Brand Value Creation Through Stakeholders 北京发货,付款后10天内发货
¥851.00
【预订】BranD *: Think of Little Things 9789887895329 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895329 Format 版本 平装-胶订 Publication Date 出版日期 2019-07-01 Language 语种 英语
¥142.00
【预售 按需印刷】Brand Accounting Disclosure Practices in
¥877.20
【预订】Brand Against the Machine 9781118103524 美国库房发货,通常付款后3-5周到货!
¥183.00
【预售 按需印刷】Brand Identity in Consumer-driven Product 北京发货,付款后10天内发货
¥825.00
【预订】Brand Media Strategy: Integrated Communications Planning 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥344.07
【预订】Brand NFL: Making and Selling America's Favorite Sport 预订商品,需要1-3个月发货,非质量问题不接受退换货。
¥376.39
【预订】Brand Failures: The Truth about the 100 Biggest Branding 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥295.76
【原版现货】BRAND DESING FOR KIDS儿童品牌设计 服装食品用品玩具LOGO包装品牌形象 平面设计书籍
¥136.00定价:¥136.00
BranD 杂志 品牌设计杂志 54国际品牌设计杂志No.54期 摔跤吧字体设计 汉字设计 2021年第2期 汉字设计
¥88.00定价:¥180.00 (4.89折)
【预订】Brand Positioning 9780367250119 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367250119 Author 作者 Erik Kostelijk and Karel Jan Alsem Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-02-13 Product Dimensions 商品尺寸 246x174 mm Language 语种 其它(含多语) Book Contents 内容简介 Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy.Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity, brand image, and analysi
¥1560
【预订】BranD * 9789887895374 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895374 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-09-19 Language 语种 英语 Book Contents 内容简介 I have no idea when the word of “retro style” came into being and when I awaken to it, thingswith this style have been springing up, including clothes, furniture, products, buildings etc.Many old styles have revived. People say they obsess over the good old days and designs of thepast. I even heard some say: “All the old things are actually new.”The advantage of retro style in any type lies in that it stimulates reminiscence for the past, and strikes a sympathetic chord with the user of the design. Even without a specific brand or icon,modern retro style can ignite a user to mumble: “I can recall...” Most of retro designs underlinefun, so that people can enjoy the old memories as much as they like feeling
¥142.00
【预订】Brand Management 9780367172572 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367172572 Author 作者 Tilde Heding Format 版本 精装 Pages Number 页数 312页 Publisher 出版社 Routledge Publication Date 出版日期 2020-05-26 Language 语种 英语 Book Contents 内容简介 Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ’quick fixes’ of branding, it offers a comprehensive overview of brand management theories from the last 35 years.A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management discipline
¥1560
【预订】Brand Society: How Brands Transform Management and Lifes 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥754.74
【预订】Brand Psychology 9781032373768 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781032373768 Author 作者 Busche Format 版本 精装 Pages Number 页数 384页 Publisher 出版社 Routledge Publication Date 出版日期 2023-11-17 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 890g Language 语种 其它(含多语) Book Contents 内容简介 Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, soc
¥1546
【预订】Brand and Talent 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥510.63
BranD杂志 NO.65期 主题:印刷超能力 BranD×原田治限量版 随刊附赠印刷机器图鉴大海报 中文简体平面设计期 现货图书24小时发货
¥80.00定价:¥288.00 (2.78折)
【预订】Brand Reppin’ 101: Become a Brand Rep in 60 Days 9780692 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780692073926 Format 版本 平装-胶订 Publisher 出版社 DC Media Connection Publication Date 出版日期 2018-03-08 Language 语种 英语
¥208.00
BranD杂志 品牌杂志 品牌设计杂志 国际品牌平面设计杂志 NO.58期 简体中文 隈研吾蒋杰 专注原版
¥88.00
BranD 62期国际品牌设计杂志No.62期 中文版 平面设计双月刊 主题:毕业之后 设计师成长计划 善本图书 现货图书24小时发货
¥80.00定价:¥306.00 (2.62折)
【预售 按需印刷】Brand as a modern communication technolog
¥516.80
【预售 按需印刷】Brand Equity 北京发货,付款后10天内发货
¥817.00
【预订】Brand Engagement: How Employees Make or Break Brands 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥711.35
【预订】Brand Success: How the World's Top 100 Brands Thrive and 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥295.76
BranD杂志No.48期 国际品牌设计杂志 限量印制:设计师的印刷机 中英双语 设计杂志 现货图书24小时发货
¥100.00定价:¥360.00 (2.78折)
【预订】BranD * 9789887406792 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887406792 Format 版本 平装-胶订 Pages Number 页数 188页 Publisher 出版社 The American University in Cairo Press Publication Date 出版日期 2021-01-01 Language 语种 其它(含多语)
¥173.00
【预订】Brand Positioning 9780367250195 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367250195 Author 作者 Erik Kostelijk and Karel Jan Alsem Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-02-06 Product Dimensions 商品尺寸 246x174 mm Language 语种 其它(含多语) Book Contents 内容简介 Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy.Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity, brand image, and
¥458.00
¥80.75
【预订】Brand Yourself: How to Design, Build and Position Your P 美国库房发货,通常付款后3-5周到货!
¥284.00
【预售 按需印刷】Brand Famous 北京发货,付款后10天内发货
¥225.03
【预订】Brand Strategy: 6 Steps to Building a Lasting Identity 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥237.75
【预订】Brand- Und Explosionsschutz Von A-Z: 美国库房发货,通常付款后3-5周到货!
¥895.00
【预订】Brand Evolution: Moderne Markenfuhrung Im Digitalen 美国库房发货,通常付款后3-5周到货!
¥1143