【预订】B2B Brand Management 9783642064708 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783642064708 Author 作者 Kotler Format 版本 平装-胶订 Pages Number 页数 357页 Publication Date 出版日期 2010-02-12 Language 语种 英语 Book Contents 内容简介 As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald’s, Kodak, and Mercedes. Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way... Caterpillar, DuPont, Siemens, GE. But industrial companies must understand that branding goes far beyond building names for a set of offerings. Branding is about promising that the company’s offering will create and deliver a certain level of performance. The promise behind the brand becomes the motivating force for all t
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预订 Brand You [ISBN:9781631953477] 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Delusions: Exploding the myths and helping you impr 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Society [ISBN:9780521726900] 【全球购】进口原版图书,约5-8周到达国内后发出
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海外直订Brand New Year: 52 Ways to Create a Distinctive Personal
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预订 Brand Management: Co-creating Meaningful Brands [ISBN:978 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand YOU: The Art of Packaging and Marketing You or Your 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Management in Emerging Markets: Theories and Practi 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Gender [ISBN:9783319868097] 【全球购】进口原版图书,约5-8周到达国内后发出
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【预订】The Brand Who Cried Wolf: Deliver On Your Company'S 美国库房发货,通常付款后3-5周到货!
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现货 BranD杂志66期2023年3月出刊 国际品牌设计杂志 平面设计 专注原版
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预订 Brand Strength: Building and Testing Models Based on Expe 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Management: 3-in-1 Guide to Master Business Brandin 【全球购】进口原版图书,约5-8周到达国内后发出
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海外直订Brand Plan Rx: The Marketer's Guide to Building a Thrivi
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海外直订Brand Book of the State of Arizona 亚利桑那州商标册
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海外直订Brand Bewitchery: How to Wield The Story Cycle System(TM
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预订 Brand Management: An Introduction through Storytelling [I 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Hacks: How to Build Brands by Fulfilling the Consum 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand, Meet Story: How to Create Engaging Content to Win 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Growth Barriers: Identify, Understand, and Overcome 【全球购】进口原版图书,约5-8周到达国内后发出
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海外直订Brand Is Destiny: The Ultimate Bottom Line 品牌就是命运:终极底线
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海外直订Brand U: 4 Steps to the College of Your Dreams 品牌U:通往梦想大
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海外直订Brand Image: An Application to the Hospitality Industry
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预订 Brand Manners: How to Create the Self-Confident Organisat 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Rewired: Connecting Intellectual Property, Branding 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Management with Social Media: In Service Industry [ 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand You Like A Boss: A No Fluff Guide On Building A Per 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Journalism [ISBN:9780415638098] 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Culture [ISBN:9780415355995] 【全球购】进口原版图书,约5-8周到达国内后发出
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海外直订Brand Extensions of Fast Moving Consumer Goods 快速消费品的品牌延
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预订 Brand Against the Machine: How to Build Your Brand, Cut T 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Strategies How to Connect Consumer's Experience And 【全球购】进口原版图书,约5-8周到达国内后发出
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海外直订Brand Accounting Disclosure Practices in Multinational C
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海外直订Brand And Land: A 1-Hour Guide to a Landing a 6-Figure I
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预订 Brand Babble: Sense and Nonsense about Branding [ISBN:978 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Metrics: Measuring Brand Efficacy Along the Custome 【全球购】进口原版图书,约5-8周到达国内后发出
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海外直订Brand Growth Barriers: Identify, Understand, and Overcom
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预订 Brand Hate: Navigating Consumer Negativity in the Digital 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Culture [ISBN:9780415355988] 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Identity Now! [ISBN:9783836515849] 【全球购】进口原版图书,约5-8周到达国内后发出
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【预订】Brand Management in a Co-Creation Perspective: Communica 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367504892 Author 作者 Heidi Hansen Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-02-19 Product Dimensions 商品尺寸 234x156 mm Language 语种 其它(含多语) Book Contents 内容简介 This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the evolution of corporate branding theory that has developed from an identity approach rooted in signalling theory to an understanding of brands as co-created by multiple stakeholders. She then develops and elaborates the latter approach by formulating and explicating the CCB approach, within which a brand is conceptualized as a discu
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海外直订Brand Vision: The Clear Line of Sight Aligning Business
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预订 Brand and Talent [ISBN:9780749469252] 【全球购】进口原版图书,约5-8周到达国内后发出
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海外直订Brand Loyalty Influencing Consumer's Purchasing Behaviou
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明星店铺 中华商务进口图书旗舰店
【预订】B2B Brand Management 美国库房发货,通常付款后3-5周到货!
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【预订】The Brand Challenge: A Multi-Category Approach to Unders 美国库房发货,通常付款后3-5周到货!
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海外直订Brand Aid: A Quick Reference Guide to Solving Your Brand
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现货 BranD杂志61国际品牌设计杂志No.61期 本期主题The Final Lay 专注原版
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海外直订Brand Loyalty and its antecedents 品牌忠诚及其前身
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预订 Brand Thinking and Other Noble Pursuits [ISBN:97816215324 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Hate: Navigating Consumer Negativity in the Digital 【全球购】进口原版图书,约5-8周到达国内后发出
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【预订】The Brand Idea 9781118555835 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781118555835 Author 作者 Nathalie Laidler-Kylander Format 版本 精装 Pages Number 页数 240页 Publication Date 出版日期 2013-11-08 Product Dimensions 商品尺寸 9 x 6.2 x 1 cm Shipping Weight 商品重量 450g Language 语种 英语
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预订 Brand Meaning Management [ISBN:9781784419325] 【全球购】进口原版图书,约5-8周到达国内后发出
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预订 Brand Protection, Security Labeling and Packaging: Techno 【全球购】进口原版图书,约5-8周到达国内后发出
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