【预订】Brand Personality as an Image Conveyor 美国库房发货,通常付款后3-5周到货!
¥697.00
【预订】BranD * 9789887895381 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895381 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-11-20 Language 语种 英语 Book Contents 内容简介 This is a world with constantly mutative information. People in various areas have been looking for more unique ways to show data and express the validness, accuracy of information and the fascination of design. This is a great task. Probing into the topic of this issue, we are looking forward to fostering little changes.
¥145.00
【预订】Brand Mascots: And Other Marketing Animals 美国库房发货,通常付款后3-5周到货!
¥2283
Product Details 基本信息 ISBN-13 书号 9783967040050 Author 作者 Pages Number 页数 256页 Publisher 出版社 *KNV Publication Date 出版日期 20210225 Product Dimensions 商品尺寸 24 x 28 cm
¥288.00
Brand创意呈现 6.7 品牌设计书 品牌创意呈现组合 2020- 2019年品牌设计年鉴 专注原版
¥484.00
【预订】Brand Loyalty and Telecommunication Sector 美国库房发货,通常付款后3-5周到货!
¥763.00
【预订】Brand Management Strategies 9781501318436 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781501318436 Author 作者 D’Arienzo Format 版本 平装-胶订 Publisher 出版社 Bloomsbury Academic Publication Date 出版日期 2016-09-22 Language 语种 英语
¥728.00
现货 【官方直订】BranD 杂志 (中国香港 繁体中文) 2021年03期 NO.57 [自出版的四条腿] 杂志期刊 现货24小时发货
¥85.00定价:¥288.00 (2.96折)
【官方直订】BranD 杂志 (中国香港 简体中文) 2021年04期 NO.58 [设计对“白”] 杂志期刊 原版正版 现货24小时内发货
¥85.00
【预订】Brand-New Ballads 9781163710043 美国库房发货,通常付款后3-5周到货!
¥175.00
【预订】Brand Society: How Brands Transform Management and Y9780 美国库房发货,通常付款后3-5周到货!
¥983.00
【预订】Brand Innovation Manifesto - How To Build Brands 美国库房发货,通常付款后3-5周到货!
¥478.00
【预订】BranD *: Designers’ Printing Press 9789887406747 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887406747 Format 版本 平装-胶订 Pages Number 页数 200页 Publisher 出版社 The American University in Cairo Press Publication Date 出版日期 2020-05-01 Language 语种 其它(含多语)
¥193.00
【订阅】【官方直订 新刊征订】 BranD 杂志 (中国香港 简体中文) 年订6期 双月刊 中文版 杂志期刊 原版正版
¥575.00定价:¥1915.2 (3.01折)
【预订】Brand Storming: Managing Brands in the Era of Complexity 美国库房发货,通常付款后3-5周到货!
¥467.00
【预订】Brand Vision: How to Energize Your Team to Drive Busines 美国库房发货,通常付款后3-5周到货!
¥397.00
【预订】Brand Aesthetics 美国库房发货,通常付款后3-5周到货!
¥1120
【预订】Brand NFL: Making and Selling America's Favorite 美国库房发货,通常付款后3-5周到货!
¥159.00
【预订】Brand Triad: Toolbox for Strategic Brand Assessment 美国库房发货,通常付款后3-5周到货!
¥122.00
【预订】Brand Romance: Using the Power of High Design to Build a 美国库房发货,通常付款后3-5周到货!
¥522.00
【预订】Brand You! to Land Your Dream Job: A Step-By-Step Guide 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780988752863 Format 版本 平装-胶订 Publisher 出版社 Isla Publishing Group Publication Date 出版日期 2018-08-13 Language 语种 英语
¥111.00
【预订】Brand the Change 9789063694784 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789063694784 Author 作者 Miltenburg Format 版本 平装-胶订 Pages Number 页数 224页 Publisher 出版社 BIS Publishers Publication Date 出版日期 2018-02-25 Product Dimensions 商品尺寸 9.7 x 8.2 x 0.7 cm Shipping Weight 商品重量 1550g Language 语种 英语 Book Contents 内容简介 Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. Brand the Change challenges you to put your head above the clouds to formulate a compelling big vision, while having your feet in the mud: to understand how to realize that vision by selling yourself well and all the practical branding challenges
¥268.00
【预订】Brand Protection in the Online World 9780749478698 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780749478698 Author 作者 David N. Barnett Format 版本 平装-胶订 Pages Number 页数 220页 Publisher 出版社 Kogan Page Publication Date 出版日期 2016-12-03 Product Dimensions 商品尺寸 234x156 Shipping Weight 商品重量 0.88 pound Language 语种 其它(含多语) Book Contents 内容简介 The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. explains the full scope of Internet infringement, and associated monitoring and enforceme
¥500.00
【预订】Brand Aid: Taking Control of Your Reputation - Before Ev 美国库房发货,通常付款后3-5周到货!
¥153.00
【预订】Brand Together: How Co-Creation Generates Innovation and 美国库房发货,通常付款后3-5周到货!
¥213.00
【预订】Brand Israel 美国库房发货,通常付款后3-5周到货!
¥731.00
【预订】Brand Power for Small Business Entrepreneurs: Breakout B 美国库房发货,通常付款后3-5周到货!
¥100.00
【预订】Brand Love is not Enough 9781138039827 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138039827 Author 作者 Max Blackston Format 版本 平装-胶订 Pages Number 页数 186页 Publication Date 出版日期 2018-03-28 Language 语种 英语 Book Contents 内容简介 This trailblazing book introduces the concept of ’brands’ attitude’, filling the gap in our understanding of consumers’ brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.
¥630.00
BranD 杂志 品牌杂志 国际品牌设计杂志 NO.53期中文版 限量配色 色彩搭配 平面设计杂志 专注原版
¥88.00定价:¥120.00 (7.34折)
【预订】Brand Failures: The Truth about the 100 Biggest 美国库房发货,通常付款后3-5周到货!
¥146.00
【预订】Brand Driven: The Route to Integrated Branding 美国库房发货,通常付款后3-5周到货!
¥326.00
【预订】Brand Management in Emerging Markets: Theories and Pract 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781466662421 Author 作者 Cheng Lu Wang Format 版本 精装 Pages Number 页数 337页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2014-06-30 Language 语种 英语 Book Contents 内容简介 Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth.Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.
¥1540
【预订】Brand Management: Principles and Practices [With CDROM] 美国库房发货,通常付款后3-5周到货!
¥448.00
【预订】Brand Atlas: Branding Intelligence Made Visible 美国库房发货,通常付款后3-5周到货!
¥235.00
【预订】Brand Engagement: How Employees Make or Break Brands 978 美国库房发货,通常付款后3-5周到货!
¥541.00
【预订】Brand Yourself: How to Design, Build and Position Your P 美国库房发货,通常付款后3-5周到货!
¥284.00
【预订】Brand Management 9781529720129 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781529720129 Author 作者 Michael Beverland Format 版本 平装-胶订 Pages Number 页数 432页 Publisher 出版社 Sage Publication Date 出版日期 2021-02-05 Language 语种 英语 Book Contents 内容简介 Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand’s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland’s rebrand as The Netherlands. Onl
¥536.00
【预订】Brand Strategy in Three Steps 9781398609792 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781398609792 Author 作者 Jay Mandel Format 版本 平装-胶订 Pages Number 页数 248页 Publisher 出版社 Kogan Page Publication Date 出版日期 2023-06-03 Product Dimensions 商品尺寸 156 x 234 mm Shipping Weight 商品重量 395g Language 语种 其它(含多语) Book Contents 内容简介 Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an i
¥263.00
【预订】BranD *: 6 Tips For Future Design In 2020 9789887406730 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887406730 Format 版本 平装-胶订 Pages Number 页数 200页 Publisher 出版社 The American University in Cairo Press Publication Date 出版日期 2020-05-01 Language 语种 其它(含多语)
¥193.00
Brand创意呈现6VI 品牌创意呈现2019年品牌设计年鉴 广告海报设计 字体设计 品牌设计 古田路9号平面设计书籍 专注原版
¥268.00
【预订】Brand Management 9780367172572 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367172572 Author 作者 Tilde Heding Format 版本 精装 Pages Number 页数 312页 Publisher 出版社 Routledge Publication Date 出版日期 2020-05-26 Language 语种 英语 Book Contents 内容简介 Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ’quick fixes’ of branding, it offers a comprehensive overview of brand management theories from the last 35 years.A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management discipline
¥1560
【预订】Brand Beauty Unleashed 9780367112417 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367112417 Author 作者 Roberto M. ?lvarez del Blanco Format 版本 平装-胶订 Pages Number 页数 190页 Publisher 出版社 Routledge Publication Date 出版日期 2020-03-30 Language 语种 英语 Book Contents 内容简介 This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.
¥466.00
BranD 杂志 59期国际品牌设计杂志No.59期本期主题超时空艺术小剧场 专注原版
¥88.00定价:¥120.00 (7.34折)
【预订】Brand Leadership: Building Assets in an Information Econ 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781439172919 Author 作者 Aaker, David A.(作者) Format 版本 平装-胶订 Pages Number 页数 368页 Publisher 出版社 Free Press Publication Date 出版日期 2009-04-27 Product Dimensions 商品尺寸 9 x 6 x 0.8 cm Shipping Weight 商品重量 1190g Language 语种 英语 Book Contents 内容简介 A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Proc
¥198.00
【预订】Brand Psychology: Consumer Perceptions, Corporate Reputa 美国库房发货,通常付款后3-5周到货!
¥473.00
【预订】Brand Beauty Unleashed 9780367112400 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367112400 Author 作者 Roberto M. ?lvarez del Blanco Format 版本 精装 Pages Number 页数 190页 Publisher 出版社 Routledge Publication Date 出版日期 2020-03-31 Language 语种 英语 Book Contents 内容简介 This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.
¥1541
【预订】Brand Communities for Fast Moving Consumer Goods 9783834 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783834940544 Author 作者 Meister Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2012-04-07 Product Dimensions 商品尺寸 21 x 14.8 x 1.7 cm Shipping Weight 商品重量 0.4 kg Language 语种 其它(含多语) Book Contents 内容简介 Do brand communities really work for FMCG Can consumers involved in brand communities be characterized by specific behavioral attributes? Are there significant differences between members and those consumers who are simply visiting the brand-community site? And do the members show a higher level? of customer retention as those non-member? In her study Sandra Meister derives a set of behavioral attributes relevant for brand-community members. By means of a significance test and a structural equation model, she examines the behavioral pr
¥520.00
【预订】Brand Against the Machine 9781118103524 美国库房发货,通常付款后3-5周到货!
¥183.00
【预订】Brand to Sell: Proven Strategies to Build a Powerful Str 美国库房发货,通常付款后3-5周到货!
¥188.00
【预订】Brand and Talent 美国库房发货,通常付款后3-5周到货!
¥315.00
【预订】Brand Evolution: Moderne Markenfuhrung Im Digitalen 美国库房发货,通常付款后3-5周到货!
¥1143
【预订】Brand- Und Explosionsschutz Von A-Z: 美国库房发货,通常付款后3-5周到货!
¥895.00
【预订】Brand Equity and Advertising: Advertising's Role in Buil 美国库房发货,通常付款后3-5周到货!
¥1055
【预订】Brand Society: How Brands Transform Management and Y9780 美国库房发货,通常付款后3-5周到货!
¥386.00
【预订】Brand Asset Management: Driving Profitable Growth 美国库房发货,通常付款后3-5周到货!
¥147.00
【预订】Brand Psychology 9781032373768 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781032373768 Author 作者 Busche Format 版本 精装 Pages Number 页数 384页 Publisher 出版社 Routledge Publication Date 出版日期 2023-11-17 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 890g Language 语种 其它(含多语) Book Contents 内容简介 Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, soc
¥1546
【预订】Brand Fusion 9783110718348 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783110718348 Author 作者 Smith Format 版本 平装-胶订 Pages Number 页数 611页 Publisher 出版社 *KNV Publication Date 出版日期 2022-06-24 Product Dimensions 商品尺寸 2417 Language 语种 其它(含多语) Book Contents 内容简介 Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corpora
¥498.00
【预订】Brand Culture 美国库房发货,通常付款后3-5周到货!
¥601.00
brand杂志 品牌设计杂志 国际品牌设计杂志No.47期 2019年12月刊 平面设计杂志期刊 专注原版
¥90.00定价:¥120.00 (7.5折)
【预订】Brand New Shoes Coloring and Activity Book 美国库房发货,通常付款后3-5周到货!
¥76.00