BranD杂志 品牌杂志设计 NO.55 56 57期3本套装 平面期刊杂志 国际品牌平面设计杂志 专注原版
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BranD 2023年02期 NO.68 [平面转机] 封面随机发货 奈良美智 国际品牌平面设计字体版式插画色彩搭配期刊 现货图书24小时发货
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BranD杂志 NO.65期 主题:印刷超能力 BranD×原田治限量版 随刊附赠印刷机器图鉴大海报 中文简体平面设计期 现货图书24小时发货
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BranD 2023年06期 NO.72期 设计的步骤 中文简体原版艺术平面设计期刊杂志 善本图书 现货图书24小时发货
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BranD杂志2023年67期 从插画家到艺术家 韩国插画艺术家Kimi经验访谈 AB款封面随机发货 平面设计绘画画册期 现货图书24小时发货
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BranD 2023年03期 NO.69 设计里的中国元素 中文原版艺术平面设计画册画集 善本图书 现货图书24小时发货
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BranD国际品牌设计杂志2024年全年杂志订阅繁体中文版一年共6期 双月刊 7月起订
¥360.00定价:¥720.00 (5折)
BranD 2023年05期 NO.71 [女性设计的未知可能] 中文简体原版期刊设计杂志 善本图书 现货图书24小时发货
¥100.00定价:¥360.00 (2.78折)
BranD 2024年01期 NO.73 [版式超能力] 封面随机发货 随书附赠书签 简体中文原版艺术平面设计杂志 善本 现货图书24小时发货
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【送杯垫】BranD杂志No.54期中文版 国际品牌设计杂志 主题:摔跤吧字体 汉字设计与应用 艺术平面设计期刊书籍 现货图书24小时发货
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BranD插画套装63期+58期:NO.63兴趣制造(随书赠杯垫贴纸小册子)+ NO.58设计对“白”长场雄 平面设计杂 现货图书24小时发货
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【现货】【官方直订】BranD 杂志 (简体中文版) 2021年05期 NO.59 [超时空艺术小剧场] 杂志期刊 原版 现货24小时内发货
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BranD九周年特刊 2021年NO.60期 9号风球 国际品牌设计趋势综合杂志 简体中文版 随刊随书赠周边卡片 善本图 现货图书24小时发货
¥85.00定价:¥309.00 (2.76折)
BranD 品牌商业设计杂志 全年杂志订阅 中英文版 双月刊 共6期 品牌设计 品牌杂志 平面设计期刊杂志 专注原版
¥534.00定价:¥1100 (4.86折)
【预订】Brand Platform in the Professional Sport Industry 978331 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319903521 Author 作者 Jingxuan Zheng University of Alberta Edmonton AB Canada Format 版本 精装 Pages Number 页数 104页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-06-05 Language 语种 英语 Book Contents 内容简介 This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television, were not universally supported by sports leagues, wary of existing industry relationships with stakeholders, and new media have made the multi-sided market model of professional sports leagues – which has focused on protection and exploitation of league content – inefficient, and calls for a new model to integrate new media into
¥574.00
【预订】Brand Society: How Brands Transform Management and Y9780 美国库房发货,通常付款后3-5周到货!
¥983.00
【预订】Brand Innovation Manifesto - How To Build Brands 美国库房发货,通常付款后3-5周到货!
¥478.00
¥103.00
【预订】Brand Culture and Identity 9781522571162 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781522571162 Author 作者 Information Resources Management Association Format 版本 精装 Pages Number 页数 1556页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2018-10-30 Language 语种 英语 Book Contents 内容简介 The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional bran
¥6507
【预订】Brand Management 101:101 Lessons From Real World 美国库房发货,通常付款后3-5周到货!
¥204.00
【预订】Brand Stretch - Why 1 In 2 Extensions Fail, And How 美国库房发货,通常付款后3-5周到货!
¥478.00
【预订】Brand Manners - How To Create The Self-Confident 美国库房发货,通常付款后3-5周到货!
¥157.00
【预订】Brand Psychology 9781032373768 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781032373768 Author 作者 Busche Format 版本 精装 Pages Number 页数 384页 Publisher 出版社 Routledge Publication Date 出版日期 2023-11-17 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 890g Language 语种 其它(含多语) Book Contents 内容简介 Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, soc
¥1546
【预订】Brand Leadership: Building Assets in an Information Econ 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781439172919 Author 作者 Aaker, David A.(作者) Format 版本 平装-胶订 Pages Number 页数 368页 Publisher 出版社 Free Press Publication Date 出版日期 2009-04-27 Product Dimensions 商品尺寸 9 x 6 x 0.8 cm Shipping Weight 商品重量 1190g Language 语种 英语 Book Contents 内容简介 A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Proc
¥198.00
【预售 按需印刷】Brand communication in mid-size B2B companies
¥673.20
BranD国际品牌设计杂志2024年全年杂志订阅英文国际版一年共6期 双月刊 7月起订
¥360.00定价:¥720.00 (5折)
【预订】Brand from Inside Pod 预订商品,平装,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥271.29
【订阅】【官方直订 新刊征订】 BranD 杂志 (中国香港 简体中文) 年订6期 双月刊 中文版 杂志期刊 原版正版
¥575.00定价:¥1915.2 (3.01折)
【预售按需印刷】Brand Personality as an Image Conveyor
¥661.30
【预订】Brand DNA: Uncover Your Organization's Genetic Code for 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥262.23
【预订】Brand Positioning 9780367250119 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367250119 Author 作者 Erik Kostelijk and Karel Jan Alsem Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-02-13 Product Dimensions 商品尺寸 246x174 mm Language 语种 其它(含多语) Book Contents 内容简介 Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy.Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity, brand image, and analysi
¥1560
【预订】Brand Addiction: Designing Identity for Fashion Stores 9 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788417084035 Format 版本 精装 Pages Number 页数 240页 Publisher 出版社 Flamant Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 11.4 x 8.4 x 0.9 cm Shipping Weight 商品重量 3000g Language 语种 英语
¥452.00
【预订】Brand Against the Machine 9781118103524 美国库房发货,通常付款后3-5周到货!
¥183.00
Brand Portfolio Strategy 英文原版 品牌组合策略 英文版 进口英语原版书籍
¥188.00
明星店铺 华研外语旗舰店
【预订】Brand Management: Principles and Practices [With CDROM] 美国库房发货,通常付款后3-5周到货!
¥448.00
【预订】Brand Atlas: Branding Intelligence Made Visible 美国库房发货,通常付款后3-5周到货!
¥235.00
【预订】Brand-Changing Day 美国库房发货,通常付款后3-5周到货!
¥115.00
【预订】Brand 9781909669291 美国库房发货,通常付款后3-5周到货!
¥97.00
【预订】Brand to Sell: Proven Strategies to Build a Powerful Str 美国库房发货,通常付款后3-5周到货!
¥188.00
【预订】Brand Hollywood: Selling Entertainment in a Global Media 美国库房发货,通常付款后3-5周到货!
¥1541
【预订】Brand Gender 9783319868097 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319868097 Author 作者 Theo Lieven Format 版本 平装-胶订 Pages Number 页数 265页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-08-14 Language 语种 英语 Book Contents 内容简介 This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. A
¥895.00
【预售 按需印刷】Brand Zeitgeist 北京发货,付款后10天内发货
¥126.00
¥88.00
明星店铺 中华商务进口图书旗舰店
【预售 按需印刷】Brand Portfolio Strategy
¥649.40
【预订】BranD * 9789887406785 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887406785 Format 版本 平装-胶订 Pages Number 页数 188页 Publisher 出版社 The American University in Cairo Press Publication Date 出版日期 2021-01-01 Language 语种 其它(含多语)
¥173.00
【预订】Brand Yourself: How to Design, Build and Position Your P 美国库房发货,通常付款后3-5周到货!
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BRAND创意呈现2019 第6集 480页 古田路9号 企业机构店铺产品 整体形象设计 平面设计书籍
¥177.00定价:¥177.00
¥748.00
【预订】Brand Love is not Enough 9781138039810 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138039810 Author 作者 Max Blackston Format 版本 精装 Pages Number 页数 186页 Publication Date 出版日期 2018-03-28 Language 语种 英语 Book Contents 内容简介 This trailblazing book introduces the concept of ’brands’ attitude’, filling the gap in our understanding of consumers’ brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.
¥1714
【原版现货】BRAND DESING FOR KIDS儿童品牌设计 服装食品用品玩具LOGO包装品牌形象 平面设计书籍
¥136.00定价:¥136.00
【预订】Brand-Consumer Congruence Personality and Brand Quality 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥1084.82
【预订】Brand Storytelling in the Digital Age 9783030590840 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030590840 Author 作者 Moin Format 版本 精装 Pages Number 页数 100页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-11-26 Language 语种 其它(含多语) Book Contents 内容简介 Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will
¥629.00
【预订】Brand Famous 美国库房发货,通常付款后3-5周到货!
¥159.00
【预售 按需印刷】Brand equity dimensions of mobile phone t 北京发货,付款后10天内发货
¥586.00
【预售 按需印刷】Brand Meaning Management
¥1988.15
【预售 按需印刷】Brand Is Destiny 北京发货,付款后10天内发货
¥161.64
【预订】Brand Society: How Brands Transform Management and Lifes 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥1504.23
【预售 按需印刷】Brand Accounting Disclosure Practices in
¥877.20
【预订】Brand Loyalty and Telecommunication Sector 美国库房发货,通常付款后3-5周到货!
¥763.00