BranD杂志 品牌杂志设计 NO.55 56 57期3本套装 平面期刊杂志 国际品牌平面设计杂志 专注原版
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BranD 2023年02期 NO.68 [平面转机] 封面随机发货 奈良美智 国际品牌平面设计字体版式插画色彩搭配期刊 现货图书24小时发货
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BranD杂志 NO.65期 主题:印刷超能力 BranD×原田治限量版 随刊附赠印刷机器图鉴大海报 中文简体平面设计期 现货图书24小时发货
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BranD 2023年06期 NO.72期 设计的步骤 中文简体原版艺术平面设计期刊杂志 善本图书 现货图书24小时发货
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BranD杂志2023年67期 从插画家到艺术家 韩国插画艺术家Kimi经验访谈 AB款封面随机发货 平面设计绘画画册期 现货图书24小时发货
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BranD 2023年03期 NO.69 设计里的中国元素 中文原版艺术平面设计画册画集 善本图书 现货图书24小时发货
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BranD国际品牌设计杂志2024年全年杂志订阅繁体中文版一年共6期 双月刊 7月起订
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BranD 2023年05期 NO.71 [女性设计的未知可能] 中文简体原版期刊设计杂志 善本图书 现货图书24小时发货
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BranD 2024年01期 NO.73 [版式超能力] 封面随机发货 随书附赠书签 简体中文原版艺术平面设计杂志 善本 现货图书24小时发货
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【送杯垫】BranD杂志No.54期中文版 国际品牌设计杂志 主题:摔跤吧字体 汉字设计与应用 艺术平面设计期刊书籍 现货图书24小时发货
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【现货】【官方直订】BranD 杂志 (简体中文版) 2021年05期 NO.59 [超时空艺术小剧场] 杂志期刊 原版 现货24小时内发货
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¥64.80
BranD九周年特刊 2021年NO.60期 9号风球 国际品牌设计趋势综合杂志 简体中文版 随刊随书赠周边卡片 善本图 现货图书24小时发货
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BranD 品牌商业设计杂志 全年杂志订阅 中英文版 双月刊 共6期 品牌设计 品牌杂志 平面设计期刊杂志 专注原版
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【预订】Brand Premium: How Smart Brands Make More Money 美国库房发货,通常付款后3-5周到货!
¥246.00
【预售 按需印刷】Brand Preference Towards Marriott Hotels
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【预订】Brand Breakout: How Emerging Market Brands Will Go Globa 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
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【预订】Brand Portfolio Management: The Fmcg Persepective 美国库房发货,通常付款后3-5周到货!
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【预售 按需印刷】Brand Management and Marketing of Luxury Goods
¥651.10
【现货】【官方直订】BranD 杂志 (中国香港 中文版) 2019年 第05期 NO.47 [看未来-2020年6大经 现货图书24小时发货
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【预订】Brand New Shoes Coloring and Activity Book 美国库房发货,通常付款后3-5周到货!
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【预订】Brand Society: How Brands Transform Management and Y9780 美国库房发货,通常付款后3-5周到货!
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【预订】Brand Innovation Manifesto - How To Build Brands 美国库房发货,通常付款后3-5周到货!
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Brand创意呈现 6.7 品牌设计书 品牌创意呈现组合 2020- 2019年品牌设计年鉴 专注原版
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【预订】Brand from Inside Pod 预订商品,平装,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
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【预订】Brand Breakout: How Emerging Market Brands Will Go Globa 美国库房发货,通常付款后3-5周到货!
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【预订】BranD * 9789887849346 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887849346 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-05-15 Language 语种 英语 Book Contents 内容简介 As time flies, certain things and ages will still leave an indelible mark, and those who are eager to seek out will be embarking on a journey of memory and able to explore the precious treasures contained therein. Like handmade printing, we always thought that they had withdrawn from the stage of history, while in fact they have staged a comeback. Press Matter, Bananafish, The TOPress Letterpress, Ink’chacha, Retro Insatsu Jam, Kyupodo from Japan, O.OO from Taiwan, Foreign Policy from Singapore, RISOTTO from Scotland and other print studios have aroused our curiosity. Even though the annual rings revolves in a circle, they still bring us surprises and emotions.With regard to printing, we have discussed craftsmanshi
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【预售 按需印刷】Brand Guys 北京发货,付款后10天内发货
¥191.00
【预订】Brand Leadership: Building Assets in an Information Econ 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781439172919 Author 作者 Aaker, David A.(作者) Format 版本 平装-胶订 Pages Number 页数 368页 Publisher 出版社 Free Press Publication Date 出版日期 2009-04-27 Product Dimensions 商品尺寸 9 x 6 x 0.8 cm Shipping Weight 商品重量 1190g Language 语种 英语 Book Contents 内容简介 A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Proc
¥198.00
【预订】Brand Power for Small Business Entrepreneurs: Breakout B 美国库房发货,通常付款后3-5周到货!
¥100.00
【预订】Brand New World Embarkment 2577 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥83.28
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【预订】Brand Revolution: Ousting Old Mideast Trading Mindsets 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
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【预订】Brand Society: How Brands Transform Management and Y9780 美国库房发货,通常付款后3-5周到货!
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【预订】Brand Asset Management: Driving Profitable Growth 美国库房发货,通常付款后3-5周到货!
¥147.00
BranD 杂志 59期国际品牌设计杂志No.59期本期主题超时空艺术小剧场 专注原版
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【预订】Brand Triad: Toolbox for Strategic Brand Assessment and 美国库房发货,通常付款后3-5周到货!
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【预订】Brand Choice and Loyalty: Evidence from Swiss Car Regist 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658280130 Author 作者 Meier Format 版本 平装-胶订 Pages Number 页数 109页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2019-10-08 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.2 cm Shipping Weight 商品重量 360g Language 语种 英语 Book Contents 内容简介 By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods th
¥501.00
【预订】BranD *: Lost Dog & Cat 9789887895336 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895336 Format 版本 平装-胶订 Publication Date 出版日期 2019-03-03 Language 语种 英语
¥142.00
【预订】Brand Culture 美国库房发货,通常付款后3-5周到货!
¥601.00
【预订】Brand Management 9783030661182 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030661182 Author 作者 Mogaji Format 版本 平装-胶订 Pages Number 页数 270页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2021-11-04 Language 语种 其它(含多语) Book Contents 内容简介 Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management.Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options.With case
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【预订】Brand Hate 9783030003791 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030003791 Author 作者 S. Umit Kucuk Format 版本 精装 Pages Number 页数 199页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-10-15 Language 语种 英语 Book Contents 内容简介 This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers’ loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well
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【预订】Brand Success: How the World's Top 100 Brands Thrive and 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
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【预售】【翰德图书】 Brand New Boy,新来的男孩 儿童章节书 故事启蒙绘本 英文原版图书籍进口正版 Usbo 预售图书10-12周左右发货
¥65.00
BRAND ADDICTION 时尚诱惑 品牌店与视觉设计图书 创意品牌设计图书籍 专注原版书
¥184.00
【预订】Brand Strategy in Three Steps 9781398609792 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781398609792 Author 作者 Jay Mandel Format 版本 平装-胶订 Pages Number 页数 248页 Publisher 出版社 Kogan Page Publication Date 出版日期 2023-06-03 Product Dimensions 商品尺寸 156 x 234 mm Shipping Weight 商品重量 395g Language 语种 其它(含多语) Book Contents 内容简介 Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an i
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【预订】BranD *: 6 Tips For Future Design In 2020 9789887406730 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887406730 Format 版本 平装-胶订 Pages Number 页数 200页 Publisher 出版社 The American University in Cairo Press Publication Date 出版日期 2020-05-01 Language 语种 其它(含多语)
¥193.00
【预订】Brand-Changing Day 美国库房发货,通常付款后3-5周到货!
¥115.00
【预订】Brand 9781909669291 美国库房发货,通常付款后3-5周到货!
¥97.00
【预订】Brand Driven: The Route to Integrated Branding Through G 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥270.02
【预订】Brand Equity and Advertising: Advertising's Role in Buil 美国库房发货,通常付款后3-5周到货!
¥1055
【预订】Brand U: 4 Steps to the College of Your Dreams 978099043 美国库房发货,通常付款后3-5周到货!
¥138.00
【订阅】【官方直订 新刊征订】 BranD 杂志 (中国香港 简体中文) 年订6期 双月刊 中文版 杂志期刊 原版正版
¥575.00定价:¥1915.2 (3.01折)
BranD杂志No.52期繁体中文版 国际品牌设计杂志 本期主题:茶文化 Tea,Please!随刊附送五款BranD× 现货图书24小时发货
¥80.00定价:¥303.00 (2.65折)
【预订】Brand Storytelling in the Digital Age 9783030590840 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030590840 Author 作者 Moin Format 版本 精装 Pages Number 页数 100页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-11-26 Language 语种 其它(含多语) Book Contents 内容简介 Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will
¥629.00
【预售 按需印刷】Brand New World 北京发货,付款后10天内发货
¥118.65
【预订】Brand NFL: Making and Selling America's Favorite Sport 预订商品,需要1-3个月发货,非质量问题不接受退换货。
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【预订】Brand NFL: Making and Selling America's Favorite Sport 美国库房发货,通常付款后3-5周到货!
¥313.00