预订 Brand Platform in the Professional Sport Industry: Sustai 【全球购】进口原版图书,约5-8周到达国内后发出
¥521.00
预订 Brand-Driven City Building and the Virtualizing of Space 【全球购】进口原版图书,约5-8周到达国内后发出
¥610.00
预订 Brand Elevation: Lessons in Ueber-Branding [ISBN:97817896 【全球购】进口原版图书,约5-8周到达国内后发出
¥910.00
海外直订Brand Protection in the Online World: A Comprehensive Gu
¥486.00
明星店铺 中华商务进口图书旗舰店
预订 Brand Avatar: Translating Virtual World Branding Into Rea 【全球购】进口原版图书,约5-8周到达国内后发出
¥468.00
【预订】Brand Management in a Co-Creation Perspective: Communica 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367504892 Author 作者 Heidi Hansen Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-02-19 Product Dimensions 商品尺寸 234x156 mm Language 语种 其它(含多语) Book Contents 内容简介 This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the evolution of corporate branding theory that has developed from an identity approach rooted in signalling theory to an understanding of brands as co-created by multiple stakeholders. She then develops and elaborates the latter approach by formulating and explicating the CCB approach, within which a brand is conceptualized as a discu
¥1541
海外直订Brand New Year: 52 Ways to Create a Distinctive Personal
¥169.00
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预订 Brand Thinking and Other Noble Pursuits [ISBN:97816215324 【全球购】进口原版图书,约5-8周到达国内后发出
¥142.00
¥147.20
明星店铺 中华商务进口图书旗舰店
预订 Brand Page Attachment: An Empirical Study on Facebook Use 【全球购】进口原版图书,约5-8周到达国内后发出
¥790.00
【订阅】【官方直订 新刊征订】 BranD 杂志 (中国香港 国际版) 年订6期 双月刊 英文版版 杂志期刊 原版正版
¥611.00定价:¥1836 (3.33折)
预订 Brand Love is not Enough: A Theory of Consumer Brand Rela 【全球购】进口原版图书,约5-8周到达国内后发出
¥1482
预订 Brand Hate: Navigating Consumer Negativity in the Digital 【全球购】进口原版图书,约5-8周到达国内后发出
¥803.00
预订 Brand and Talent [ISBN:9780749469252] 【全球购】进口原版图书,约5-8周到达国内后发出
¥301.00
【预订】The Brand Idea 9781118555835 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781118555835 Author 作者 Nathalie Laidler-Kylander Format 版本 精装 Pages Number 页数 240页 Publication Date 出版日期 2013-11-08 Product Dimensions 商品尺寸 9 x 6.2 x 1 cm Shipping Weight 商品重量 450g Language 语种 英语
¥352.00
海外直订Brand And Land: A 1-Hour Guide to a Landing a 6-Figure I
¥183.00
明星店铺 中华商务进口图书旗舰店
预订 Brand Management: Creating and Maintaining a Strong Brand 【全球购】进口原版图书,约5-8周到达国内后发出
¥252.00
预订 Brand Management [ISBN:9781848602083] 【全球购】进口原版图书,约5-8周到达国内后发出
¥9186
¥879.00
明星店铺 中华商务进口图书旗舰店
【预订】The Brand Strategy Canvas 9781484251584 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781484251584 Author 作者 Woods Format 版本 平装-胶订 Pages Number 页数 123页 Publisher 出版社 Apress Publication Date 出版日期 2019-12-25 Language 语种 英语 Book Contents 内容简介 Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy.The Brand Strategy Canvas has arrived to coach you beyond buzzword-laden tips and tricks, and instead offers you thorough, practical techniques to jump-start your strategy creation process. Author Patrick Woods distills fundamental questions to guide your strategy into a revolutionary single-page tool known as the titular Brand Strategy Canvas. The book takes you through each of the simple yet thought-provoking que
¥397.00
预订 Brand Extensions [ISBN:9783639399905] 【全球购】进口原版图书,约5-8周到达国内后发出
¥564.00
预订 Brand Beauty Unleashed: The Value of Aesthetics in Market 【全球购】进口原版图书,约5-8周到达国内后发出
¥465.00
预订 Brand Storytelling: Put Customers at the Heart of Your Br 【全球购】进口原版图书,约5-8周到达国内后发出
¥284.00
预订 Brand Positioning in Pharma [ISBN:9789395039512] 【全球购】进口原版图书,约5-8周到达国内后发出
¥429.00
【预订】Brand Metrics 9780367765040 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367765040 Author 作者 Kall Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-09-09 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 1.00 Language 语种 其它(含多语) Book Contents 内容简介 This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future. Each chapter follows the same logical and accessible structure, defining each metric and its usage, presenting the calculations, showing how the data should be interpreted, offering case studies and examples, presenting recommend
¥479.00
预订 Brand Metrics: Measuring Brand Efficacy Along the Custome 【全球购】进口原版图书,约5-8周到达国内后发出
¥1824
预订 Brand Media Strategy: Integrated Communications Planning 【全球购】进口原版图书,约5-8周到达国内后发出
¥318.00
¥1482
明星店铺 中华商务进口图书旗舰店
¥128.00
明星店铺 中华商务进口图书旗舰店
预订 Brand Delusions: Exploding the myths and helping you impr 【全球购】进口原版图书,约5-8周到达国内后发出
¥183.00
预订 Brand Society [ISBN:9780521726900] 【全球购】进口原版图书,约5-8周到达国内后发出
¥518.00
预订 Brand Storytelling in the Digital Age: Theories, Practice 【全球购】进口原版图书,约5-8周到达国内后发出
¥548.00
预订 Brand Positioning: Connecting Marketing Strategy and Comm 【全球购】进口原版图书,约5-8周到达国内后发出
¥465.00
预订 Brand Driven: The Route to Integrated Branding Through Gr 【全球购】进口原版图书,约5-8周到达国内后发出
¥315.00
海外直订Brand: Ein dramatisches Gedicht 兰特:一首富有戏剧性的诗
¥666.00
明星店铺 中华商务进口图书旗舰店
预订 Brand Identity Breakthrough: How to Craft Your Company's 【全球购】进口原版图书,约5-8周到达国内后发出
¥305.00
海外直订Brand Positioning in Pharma 制药行业的品牌定位
¥357.00
明星店铺 中华商务进口图书旗舰店
预订 Brand Management: Principles and Practices [With CDROM] [ 【全球购】进口原版图书,约5-8周到达国内后发出
¥429.00
预订 Brand Essense: Using Sense, Symbol and Story to Design Br 【全球购】进口原版图书,约5-8周到达国内后发出
¥259.00
预订 Brand-Driven City Building and the Virtualizing of Space 【全球购】进口原版图书,约5-8周到达国内后发出
¥1620
预订 Brand for Talent: Eight Essentials to Make Your Talent as 【全球购】进口原版图书,约5-8周到达国内后发出
¥219.00
预订 Brand Choice and Loyalty [ISBN:9783658280130] 【全球购】进口原版图书,约5-8周到达国内后发出
¥435.00
预订 Brand New: How Entrepreneurs Earned Customers' Trust, fro 【全球购】进口原版图书,约5-8周到达国内后发出
¥436.00
预订 Brand Essense: Using Sense, Symbol and Story to Design Br 【全球购】进口原版图书,约5-8周到达国内后发出
¥618.00
预订 Brand Choice: Revealing Customers' Unconscious-Automatic 【全球购】进口原版图书,约5-8周到达国内后发出
¥1096
预订 Brand by Hand: Blisters, Calluses, and Clients: A Life in 【全球购】进口原版图书,约5-8周到达国内后发出
¥420.00
预订 Brand New Brand [ISBN:9783967040050] 【全球购】进口原版图书,约5-8周到达国内后发出
¥572.00
预订 Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat 【全球购】进口原版图书,约5-8周到达国内后发出
¥423.00
预订 Brand Assets [ISBN:9780470844236] 【全球购】进口原版图书,约5-8周到达国内后发出
¥1064
海外直订Brand Management Strategies 品牌管理策略
¥846.00
明星店铺 中华商务进口图书旗舰店
¥1503
明星店铺 中华商务进口图书旗舰店
¥164.00
明星店铺 中华商务进口图书旗舰店
预订 Brand New Name: A Proven, Step-By-Step Process to Create 【全球购】进口原版图书,约5-8周到达国内后发出
¥220.00
预订 Brand Aesthetics [ISBN:9781349340552] 【全球购】进口原版图书,约5-8周到达国内后发出
¥910.00
预订 Brand Manners: How to Create the Self-Confident Organisat 【全球购】进口原版图书,约5-8周到达国内后发出
¥261.00
预订 Brand Fans: Lessons from the World's Greatest Sporting Br 【全球购】进口原版图书,约5-8周到达国内后发出
¥1273
预订 Brand Positioning: Connecting Marketing Strategy and Comm 【全球购】进口原版图书,约5-8周到达国内后发出
¥1636
海外直订Brand and Corporate Names as Vital Assets to Organisatio
¥371.00
明星店铺 中华商务进口图书旗舰店
预订 Brand Choice: Revealing Customers' Unconscious-Automatic 【全球购】进口原版图书,约5-8周到达国内后发出
¥945.00
预订 Brand Aesthetics [ISBN:9780230336735] 【全球购】进口原版图书,约5-8周到达国内后发出
¥945.00