![BranD 2023年02期 NO.68 [平面转机] 封面随机发货 奈良美智 国际品牌平面设计字体版式插画色彩搭配期刊](http://img3m7.ddimg.cn/41/11/11466580397-1_b_1709514872.jpg)
BranD 2023年02期 NO.68 [平面转机] 封面随机发货 奈良美智 国际品牌平面设计字体版式插画色彩搭配期刊 现货图书24小时发货
¥99.99定价：¥300.00 (3.34折)
BranD杂志 品牌杂志设计 NO.55 56 57期3本套装 平面期刊杂志 国际品牌平面设计杂志 专注原版
¥255.00定价：¥360.00 (7.09折)
BranD插画套装63期+58期：NO.63兴趣制造（随书赠杯垫贴纸小册子）+ NO.58设计对“白”长场雄 平面设计杂 现货图书24小时发货
¥158.00
BranD 2023年06期 NO.72期 设计的步骤 中文简体原版艺术平面设计期刊杂志 善本图书 现货图书24小时发货
¥100.00定价：¥360.00 (2.78折)
BranD杂志2023年67期 从插画家到艺术家 韩国插画艺术家Kimi经验访谈 AB款封面随机发货 平面设计绘画画册期 现货图书24小时发货
¥99.99定价：¥300.00 (3.34折)
BranD 2023年03期 NO.69 设计里的中国元素 中文原版艺术平面设计画册画集 善本图书 现货图书24小时发货
¥100.00定价：¥360.00 (2.78折)
BranD杂志 NO.65期 主题：印刷超能力 BranD×原田治限量版 随刊附赠印刷机器图鉴大海报 中文简体平面设计期 现货图书24小时发货
¥99.99定价：¥288.00 (3.48折)
BranD国际品牌设计杂志2024年全年杂志订阅繁体中文版一年共6期 双月刊 7月起订
¥360.00定价：¥720.00 (5折)
BranD 2023年05期 NO.71 [女性设计的未知可能] 中文简体原版期刊设计杂志 善本图书 现货图书24小时发货
¥100.00定价：¥360.00 (2.78折)
【现货】【官方直订】BranD 杂志 (简体中文版) 2021年05期 NO.59 [超时空艺术小剧场] 杂志期刊 原版 现货24小时内发货
¥85.00
BranD杂志套装2022年6本合集（61-62-63-64-65-66期） 国际品牌设计双月刊 平面设计字体版式插画期 现货图书24小时发货
¥475.00定价：¥1440 (3.3折)
BranD杂志2022年No.64期 主题 未来平面设计天气预报 (封面随机发货) 国际品牌设计杂志 平面设计杂志期刊书 现货图书24小时发货
¥99.99定价：¥288.00 (3.48折)
BranD 品牌商业设计杂志 全年杂志订阅 中英文版 双月刊 共6期 品牌设计 品牌杂志 平面设计期刊杂志 专注原版
¥534.00定价：¥1100 (4.86折)
BranD九周年特刊 2021年NO.60期 9号风球 国际品牌设计趋势综合杂志 简体中文版 随刊随书赠周边卡片 善本图 现货图书24小时发货
¥99.99定价：¥309.00 (3.24折)
Brand Leadership 品牌领导 品牌三部曲 世界级品牌管理大师戴维阿克 David A Aaker
¥199.00
【预订】Brand New You: Reinventing Work, Life & Self Through the 美国库房发货，通常付款后3-5周到货！
¥126.00
【预订】Brand You: The Art of Packaging and Marketing You or You 美国库房发货，通常付款后3-5周到货！
¥139.00
【预订】Brand Society: How Brands Transform Management and Y9780 美国库房发货，通常付款后3-5周到货！
¥386.00
【预订】Brand Asset Management: Driving Profitable Growth 美国库房发货，通常付款后3-5周到货！
¥147.00
【预订】Brand Culture 美国库房发货，通常付款后3-5周到货！
¥601.00
【预售 按需印刷】Brand Innovation in Fmcg 北京发货，付款后10天内发货
¥863.00
【预订】Brand Hate 9783030003791 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783030003791 Author 作者 S. Umit Kucuk Format 版本 精装 Pages Number 页数 199页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-10-15 Language 语种 英语 Book Contents 内容简介 This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers’ loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well
¥895.00
【预订】Brand the Change 9789063694784 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9789063694784 Author 作者 Miltenburg Format 版本 平装-胶订 Pages Number 页数 224页 Publisher 出版社 BIS Publishers Publication Date 出版日期 2018-02-25 Product Dimensions 商品尺寸 9.7 x 8.2 x 0.7 cm Shipping Weight 商品重量 1550g Language 语种 英语 Book Contents 内容简介 Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. Brand the Change challenges you to put your head above the clouds to formulate a compelling big vision, while having your feet in the mud: to understand how to realize that vision by selling yourself well and all the practical branding challenges
¥268.00
BranD杂志No.57期【随刊随书赠送有趣书签】 国际品牌平面设计繁体中文版自出版的四条腿 探讨书业书店纸媒的生存之道 现货图书24小时发货
¥85.00
【预订】Brand Management 9780367172589 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367172589 Author 作者 Tilde Heding Format 版本 平装-胶订 Pages Number 页数 324页 Publisher 出版社 Routledge Publication Date 出版日期 2020-05-20 Language 语种 英语 Book Contents 内容简介 This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ’quick fixes’ of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
¥519.00
【预售 按需印刷】Brand Meaning Management
¥1988.15
【预售 按需印刷】Brand equity dimensions of mobile phone t 北京发货，付款后10天内发货
¥586.00
【预订】Brand Management: Principles and Practices [With CDROM] 美国库房发货，通常付款后3-5周到货！
¥448.00
【预订】Brand Atlas: Branding Intelligence Made Visible 美国库房发货，通常付款后3-5周到货！
¥235.00
【预订】Brand Positioning 9780367250119 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367250119 Author 作者 Erik Kostelijk and Karel Jan Alsem Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-02-13 Product Dimensions 商品尺寸 246x174 mm Language 语种 其它（含多语） Book Contents 内容简介 Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy.Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity, brand image, and analysi
¥1560
【预订】Brand to Sell: Proven Strategies to Build a Powerful Str 美国库房发货，通常付款后3-5周到货！
¥188.00
【预售 按需印刷】Brand Rewired 北京发货，付款后10天内发货
¥469.01
【预订】Brand Assets 9780470844236 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780470844236 Author 作者 Tony Tollington Format 版本 精装 Pages Number 页数 158页 Publisher 出版社 Wiley Publication Date 出版日期 2002-04-22 Product Dimensions 商品尺寸 10 x 6.7 x 0.7 cm Shipping Weight 商品重量 1030g Language 语种 英语 Book Contents 内容简介 Can a brand qualify as an asset Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company’s trade. In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as ass
¥1073
【预售 按需印刷】Brand Tracking Through Social Media 北京发货，付款后10天内发货
¥146.00
【预订】Brand-Changing Day 美国库房发货，通常付款后3-5周到货！
¥115.00
【预订】Brand 9781909669291 美国库房发货，通常付款后3-5周到货！
¥97.00
Brand the Change 英文原版 品牌革新指南 英文版 进口英语原版书籍
¥255.00
明星店铺 华研外语旗舰店
【预订】Brand Loyalty and Telecommunication Sector 美国库房发货，通常付款后3-5周到货！
¥763.00
【预订】Brand Gender 9783319868097 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783319868097 Author 作者 Theo Lieven Format 版本 平装-胶订 Pages Number 页数 265页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-08-14 Language 语种 英语 Book Contents 内容简介 This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. A
¥895.00
【预售 按需印刷】Brand Zeitgeist 北京发货，付款后10天内发货
¥126.00
【预订】Brand Israel 美国库房发货，通常付款后3-5周到货！
¥731.00
【预订】Brand Management in a Co-Creation Perspective 9780367504 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367504977 Author 作者 Heidi Hansen Format 版本 平装-胶订 Pages Number 页数 194页 Publisher 出版社 Routledge Publication Date 出版日期 2023-01-09 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 9.98 Language 语种 其它（含多语） Book Contents 内容简介 This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the evolution of corporate branding theory that has developed from an identity approach rooted in signalling theory to an understanding of brands as co-created by multiple stakeholders. She then develops and elaborates the latter approach by formulating and explicating the CC
¥466.00
【预订】Brand Failures: The Truth about the 100 Biggest 美国库房发货，通常付款后3-5周到货！
¥146.00
【预订】Brand Driven: The Route to Integrated Branding 美国库房发货，通常付款后3-5周到货！
¥326.00
【预售 按需印刷】Brand Portfolio Strategy
¥649.40
Brand Portfolio Strategy 英文原版 品牌组合策略 英文版 进口英语原版书籍
¥189.00
明星店铺 华研外语旗舰店
Brand Design For Kids 儿童品牌形象设计 儿童平面设计品牌案例 视觉包装 产品推广设计 包装设计 版 专注原版
¥217.00
【预订】Brand Hollywood: Selling Entertainment in a Global Media 美国库房发货，通常付款后3-5周到货！
¥1541
【预订】Brand Fans 9783319488530 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783319488530 Author 作者 Smith Format 版本 精装 Pages Number 页数 249页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2017-01-30 Shipping Weight 商品重量 467g Language 语种 英语 Book Contents 内容简介 Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
¥1324
【订阅】【官方直订 新刊征订】 BranD 杂志 (中国香港 简体中文) 年订6期 双月刊 中文版 杂志期刊 原版正版
¥575.00定价：¥1915.2 (3.01折)
¥88.00
明星店铺 中华商务进口图书旗舰店
【预售 按需印刷】Brand Accounting Disclosure Practices in
¥877.20
【官方直订】BranD 杂志 (中国香港 简体中文) 2021年04期 NO.58 [设计对“白”] 杂志期刊 原版正版 现货24小时内发货
¥85.00
【预订】BranD * 9789887895374 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9789887895374 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-09-19 Language 语种 英语 Book Contents 内容简介 I have no idea when the word of “retro style” came into being and when I awaken to it, thingswith this style have been springing up, including clothes, furniture, products, buildings etc.Many old styles have revived. People say they obsess over the good old days and designs of thepast. I even heard some say: “All the old things are actually new.”The advantage of retro style in any type lies in that it stimulates reminiscence for the past, and strikes a sympathetic chord with the user of the design. Even without a specific brand or icon,modern retro style can ignite a user to mumble: “I can recall...” Most of retro designs underlinefun, so that people can enjoy the old memories as much as they like feeling
¥142.00
【预订】Brand Champions: How Superheroes Bring Brands to Life 预订商品，按需印刷，需要1-3个月发货，非质量问题不接受退换货。
¥628.40
【预订】Brand Revolution: Rethinking Brand Identity 978113701948 美国库房发货，通常付款后3-5周到货！
¥560.00
【预售 按需印刷】Brand Preference Towards Drip Irrigation 北京发货，付款后10天内发货
¥842.00
【预订】Brand NFL: Making and Selling America's Favorite Sport 预订商品，需要1-3个月发货，非质量问题不接受退换货。
¥376.39
BranD杂志No.52期繁体中文版 国际品牌设计杂志 本期主题：茶文化 Tea，Please！随刊附送五款BranD× 现货图书24小时发货
¥85.00定价：¥303.00 (2.81折)
Brand by Hand 手绘品牌：设计的生活 Jon Contino设计作品集 现货图书24小时发货
¥227.00
