【预订】Essentials of Consumer Behavior 9780367426880 国外库房发货，通常付款后3-5周到货！

Product Details 基本信息 ISBN-13 书号 9780367426880 Author 作者 Stephens Format 版本 精装 Pages Number 页数 215页 Publisher 出版社 Routledge Publication Date 出版日期 2023-03-01 Product Dimensions 商品尺寸 9.21 x 6.14 x 0.56 Shipping Weight 商品重量 1.10 Language 语种 其它（含多语） Book Contents 内容简介 This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach.Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including:Technology now integrated into all chaptersConsumer vulnerability, expanded be

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Stephens /2023-03-01 /Routledge

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Cambridge University Press /2012-03-29 /Cambridge University Press

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Ben Albahari,PeterDrayton,Brad Merrill /1988-08-08 /O\'Reilly Media, Inc, USA;2nd Revised edition

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Dugdale, David /1997-05-07 /American Institute of Physics

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Smith, Aaron D. /2016-11-07 /University of California Press

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Mingos, D. M. P. /1998-11-18 /Oxford University Press, USA

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Van Putten, Michel J. a. M. /2010-10-28 /Springer

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Naha, Abhi /2012-08-29 /Cambridge University Press

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Alan C. Elliott /2023-01-13 /Wiley

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Noé, Reinhold /2018-05-26 /Springer