【预订】Advertising And Consumer Culture In China 9780745671161 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780745671161 Author 作者 Hongmei Li Format 版本 精装 Pages Number 页数 280页 Publisher 出版社 Polity Publication Date 出版日期 2016-06-24 Shipping Weight 商品重量 520g Language 语种 英语 Book Contents 内容简介 This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural globalization.
¥760.00
【预订】Advertising Campaign Design 9780765625533 美国库房发货，通常付款后3-5周到货！
¥859.00
【预订】Advertising Design by Medium 9781032185552 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032185552 Author 作者 Blakeman Format 版本 精装 Pages Number 页数 256页 Publisher 出版社 Routledge Publication Date 出版日期 2022-03-29 Product Dimensions 商品尺寸 280 x 210 mm (8.25 x 11) Language 语种 其它（含多语） Book Contents 内容简介 Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal.Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media fo
¥1958
【预订】Advertising Management: Theory and Practice 978163549014 美国库房发货，通常付款后3-5周到货！
¥1706
【预售 按需印刷】Advertising Media Reach in India
¥1062.5
【预订】Advertising and Branding 9781522517931 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781522517931 Author 作者 Information Resources Management Association Format 版本 精装 Pages Number 页数 1806页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2017-06-01 Language 语种 英语 Book Contents 内容简介 Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement.Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative pu
¥7227
【预订】Advertising Discourse by Selected Banking 美国库房发货，通常付款后3-5周到货！
¥954.00
【预订】Advertising and Promotional Culture 9781137026248 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781137026248 Author 作者 Marshall Format 版本 精装 Pages Number 页数 266页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-02-22 Shipping Weight 商品重量 571g Language 语种 英语 Book Contents 内容简介 This key textbook traces the development of advertising from the mid-nineteenth century to the present, providing connections with the past that illuminate present developments and point to future possibilities. Chapters take a variety of theoretical approaches to address four main themes: how advertising imagines the future through the promise of transformation; how tribalism creates a sense of collective identity organised around a product; how advertising builds engagement through participation/presumption; how the blurring of advertising, news, art, education and entertainment characterises the attention economy. P. David Marshall and
¥1226
¥765.00
【预订】Advertising Explained (Rle Advertising) 美国库房发货，通常付款后3-5周到货！
¥1582
【预订】Advertising Compliance Law 9780899301228 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780899301228 Author 作者 Lichtenberger Format 版本 精装 Publisher 出版社 Praeger Publication Date 出版日期 1986-08-18 Product Dimensions 商品尺寸 23.4 x 15.6 x 1.4 cm Shipping Weight 商品重量 0.5 kg Language 语种 其它（含多语） Book Contents 内容简介 Today's advertising professional is confronted by a bewildering legal maze of statutes, rules, regulations, court decisions, and regulatory rulings that determine important advertising decisions. Finding one's way through the maze can be time-consuming, not to mention extremely costly and frustrating. This authoritative reference manual can make that task easier, more productive, and cost-effective. This easy-to-read comprehensive guide provides readers with a thorough understanding of the practical impact of advertising restricti
¥835.00
【预订】Advertising Account Planning: Planning and Managing an I 美国库房发货，通常付款后3-5周到货！
¥1021
【预订】Advertising and Public Relations Research Y9780765636065 美国库房发货，通常付款后3-5周到货！
¥1010
【预订】Advertising Myths: The Strange Half-Lives of Images 美国库房发货，通常付款后3-5周到货！
¥1958
【预订】Advertising Slogans of America 美国库房发货，通常付款后3-5周到货！
¥2392
【预订】Advertising in Modern and Postmodern Times 美国库房发货，通常付款后3-5周到货！
¥1564
【预售 按需印刷】Advertising Account Planning
¥602.65
【预订】Advertising Language: A Pragmatic Approach to Advertisem 美国库房发货，通常付款后3-5周到货！
¥1958
【预订】Advertising, Promotion, and New Media 美国库房发货，通常付款后3-5周到货！
¥2637
【预订】Advertising, Gender and Society 9781138501379 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781138501379 Author 作者 Magdalena Zawisza-Riley Format 版本 平装-胶订 Pages Number 页数 212页 Publisher 出版社 Routledge Publication Date 出版日期 2019-07-04 Language 语种 英语 Book Contents 内容简介 Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
¥603.00
【预订】Advertising for Account Holders (Rle Marketing) 美国库房发货，通常付款后3-5周到货！
¥1582
【预订】Advertising and Violence: Concepts and Perspectives 美国库房发货，通常付款后3-5周到货！
¥1809
【预售 按需印刷】Advertising Slogans of America
¥1910.8
【预订】Advertising, Society, and Consumer Culture 美国库房发货，通常付款后3-5周到货！
¥859.00
【预订】Advertising Cultures: Gender, Commerce, Creativity 97807 美国库房发货，通常付款后3-5周到货！
¥1357
【预订】Advertising Today and Tomorrow (Rle Advertising) 美国库房发货，通常付款后3-5周到货！
¥1883
【预订】Advertising Organizations and Publications: A Resource G 美国库房发货，通常付款后3-5周到货！
¥1473
【预订】Advertising Account Planning: Planning and Managing Stra 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032164601 Author 作者 Turnbull Format 版本 平装-胶订 Pages Number 页数 276页 Publisher 出版社 Routledge Publication Date 出版日期 2023-09-20 Product Dimensions 商品尺寸 9.00 x 6.00 x 0.60 Shipping Weight 商品重量 0.85磅 Language 语种 其它（含多语） Book Contents 内容简介 This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learni
¥754.00
Advertising By Design - Generating and Designing Creative Id
Product Details 基本信息 ISBN-13 书号 9781119691495 Author 作者 Robin Landa Pages Number 页数 288页 Publisher 出版社 Publication Date 出版日期 20210421 Product Dimensions 商品尺寸 274*215* U80 mm
¥552.00
【预订】Advertising in Contemporary Consumer Culture 97833197794 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783319779430 Author 作者 de Burgh-Woodman Format 版本 精装 Pages Number 页数 273页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-04-12 Language 语种 英语 Book Contents 内容简介 This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have successfully applied their aesthetic and narrative vision to commercial advertising. It challenges some traditional advertising tropes and sheds light on the changing nature of advertising in the contemporary media context. Utilising Deleuze and Guattaris notion of assemblage, this book addresses themes of spatiality and time, narrative and aesthetics and consumer reception within a new
¥1533
【预订】Advertising and Consumption 9781032004648 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032004648 Author 作者 Rocha Format 版本 精装 Pages Number 页数 154页 Publisher 出版社 Routledge Publication Date 出版日期 2021-11-23 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective. Focused on Brazil, it draws on decades of research by the author and engages with theory and concepts from a range of classic anthropological works. The chapters examine how advertising professionals view their craft, the resistance to capitalism amongst native Brazilians, images of women and their bodies in magazines, and the case of the first soccer player to become a national media celebrity. Rocha supports the study of consumption as a classification system that materializ
¥1958
【预订】Advertising, the Media and Globalisation: A World in Mot 美国库房发货，通常付款后3-5周到货！
¥1958
【预售 按需印刷】Advertising in Modern and Postmodern Time
¥1655.8
【预售 按需印刷】Advertising and Differentiated Products
¥2104.6
【预订】Advertising and Society: An Introduction 美国库房发货，通常付款后3-5周到货！
¥609.00
【预订】Advertising Transformed 9780749476380 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780749476380 Author 作者 Fons Van Dyck Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 Kogan Page Publication Date 出版日期 2015-01-03 Product Dimensions 商品尺寸 9.21 x 6.14 x 0.50 Shipping Weight 商品重量 1.01 Language 语种 其它（含多语） Book Contents 内容简介 Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can e
¥713.00
【预订】Advertising Theory 9780815382492 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780815382492 Format 版本 精装 Pages Number 页数 548页 Publisher 出版社 Routledge Publication Date 出版日期 2019-04-29 Language 语种 英语 Book Contents 内容简介 Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,
¥1958
【预订】Advertising Theory 9780815382508 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780815382508 Format 版本 平装-胶订 Pages Number 页数 548页 Publisher 出版社 Routledge Publication Date 出版日期 2019-05-01 Language 语种 英语 Book Contents 内容简介 Advertising Theory is a comprehensive text that draws on current research and practices in advertising theory by introducing key concepts, models, theories, conflicts, and issues for individuals interested in this area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast,
¥558.00
【预订】Advertising and Consumer Society 9781032181370 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032181370 Author 作者 Nicholas Holm Format 版本 精装 Pages Number 页数 280页 Publisher 出版社 Routledge Publication Date 出版日期 2023-04-03 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 517g Language 语种 其它（含多语） Book Contents 内容简介 This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful te
¥1809
【预订】Advertising and Anthropology: Ethnographic Practice and 美国库房发货，通常付款后3-5周到货！
¥527.00
【预订】Advertising Exposure, Memory, and Choice: 8th Annual Adv 美国库房发货，通常付款后3-5周到货！
¥1958
【预订】Advertising Age: The Principles of Advertising and Marke 美国库房发货，通常付款后3-5周到货！
¥475.00
【预售 按需印刷】Advertising Effectiveness with special reference to
¥1129.65
【预订】Advertising on Google: The High Performance Cookbook 美国库房发货，通常付款后3-5周到货！
¥873.00
【预订】Advertising Myths: The Strange Half-Lives of Images and 美国库房发货，通常付款后3-5周到货！
¥603.00
【预订】Advertising at the Crossroads (Rle Advertising) 美国库房发货，通常付款后3-5周到货！
¥2110
【预售 按需印刷】Advertising Decision Making Process
¥1028.5
【预售 按需印刷】Advertising and Media 北京发货，付款后10天内发货
¥767.00
【预订】Advertising Account Planning: Planning and Managing Stra 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781032168227 Author 作者 Turnbull Format 版本 精装 Pages Number 页数 276页 Publisher 出版社 Routledge Publication Date 出版日期 2023-09-20 Product Dimensions 商品尺寸 9.00 x 6.00 x 0.69 Shipping Weight 商品重量 1.22磅 Language 语种 其它（含多语） Book Contents 内容简介 This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include: Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing the theoretical concepts to life A new chapter on International Advertising addressing the challenges of managing a global campaign Pedagogical features and visual aids to support student learning and
¥2561
【预订】Advertising Law in Europe and North America, Second 美国库房发货，通常付款后3-5周到货！
¥4315
【预订】Advertising and Commodity Culture in Joyce 美国库房发货，通常付款后3-5周到货！
¥734.00
【预售 按需印刷】Advertising on Google
¥698.70
【预订】Advertising, Literature and Print Culture in 美国库房发货，通常付款后3-5周到货！
¥590.00
【预订】Advertising Account Planning: Planning and Managing an I 美国库房发货，通常付款后3-5周到货！
¥3017
【预订】Advertising and Violence: Concepts and Perspectives 美国库房发货，通常付款后3-5周到货！
¥859.00
【预订】Advertising and Satirical Culture in the Romantic 美国库房发货，通常付款后3-5周到货！
¥502.00
【预售 按需印刷】Advertising and Sales Promotion 北京发货，付款后10天内发货
¥1282
【预订】Advertising, Sales Promotion and Brand Switching 美国库房发货，通常付款后3-5周到货！
¥871.00
【预订】Advertising, Gender and Society 9781138307360 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781138307360 Author 作者 Magdalena Zawisza-Riley Format 版本 精装 Pages Number 页数 212页 Publisher 出版社 Routledge Publication Date 出版日期 2019-07-09 Language 语种 英语 Book Contents 内容简介 Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal of gender in advertising. It reports empirical data, discusses the social implications of gendered advertising and comments on the relevant 2019 ASA rules.
¥1958
【预订】Advertising the Self in Renaissance France 9781644530061 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781644530061 Author 作者 Scott Francis Format 版本 精装 Pages Number 页数 288页 Publisher 出版社 University of Delaware Press Publication Date 出版日期 2019-04-30 Product Dimensions 商品尺寸 15.24 x 2.29 x 22.86 cm ( Shipping Weight 商品重量 1.29 Language 语种 其它（含多语） Book Contents 内容简介 Advertising the Self in Renaissance France explores how authors and readers are represented in printed editions of three major literary figures: Jean Lemaire de Belges, Clement Marot, and Francois Rabelais. Print culture is marked by an anxiety of reception that became much more pronounced with increasingly anonymous and unpredictable readerships in the sixteenth century. To allay this anxiety, authors, as well as editors and printers, turned to self-fashioning in order to sell not only their books but also particular ways of reading. They advertise
¥1028
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