Marketing As Strategy(ISBN=9781591392101)

¥151.00

Nirmalya Kumar 著 /2004-05-01 /Perseus

HBR’s 10 Must Reads On Strategy 哈佛商学院：战略

¥155.90

14条评论

Harvard Business Review 著 /2011-02-01 /McGraw-Hill

Redefining Global Strategy(ISBN=9781591398660) 英文原版

“世界是平的”“全球化时代”不过是夸大其词的噱头，半全球化才是这个时代的真实写照，而对依然存在的各种“边界”，企业如何制定战略才能立于不败之地。 哈佛经管图书涵盖战略、领导力、人力资源管理、市场营销、变革与创新、一般管理等六大领域。近期新书有： 《成败90天》、《走出心理困境》、《纳谏》、《回报》、《外向型团队》、《好领导可以教出来》。

¥179.40

6条评论

Pankaj Ghemawat ，（潘卡基·格玛沃特） 著 /2013-06-01 /Perseus

Marketing As Strategy

¥178.20定价：¥302.00 (5.91折)

Nirmalya Kumar 著 /2004-05-01 /Perseus

Private Label Strategy

¥178.20定价：¥302.00 (5.91折)

Nirmalya Kumar 等著 /2007-02-01 /Perseus

Strategy Power Plays(Business Week)经营战略的作用

¥124.50

BusinessWeek 著 /2006-02-01

STRATEGY EXPRESS 2E（战略实务精要）

作者简介： John Middleton and Bob Gorzynski are co-Directors of the UK Centre for Strategic Thinking, launched in March 2006 as a national centre to promote self-knowledge through strategic thinking, and to help people resolve personal and Organisational issues that can often only be resolved by a shift to a new level of thinking. They can be contacted at info@centreforstrategicthinking.org

¥145.90

John Middleton, Bob Gorzynski 著 /2006-05-01 /Oversea Publishing House

Strategy Safari: A Guided Tour Through The Wilds of Strategi

¥160.30定价：¥160.30

Simon & Schuster

消费者行为与营销战略（第9版）（双语工商管理）

¥52.10定价：¥66.00 (7.9折)

120条评论

J.保罗·彼得(J.PaulPeter) /2010-11-01 /东北财经大学出版社有限责任公司

Strategy:A View From The Top

作者简介：Cornelis A. (Kees) de Kluyver is the Henry Y. Hwang Dean and Professor of Management at the Peter R Drucker Graduate School of Management at the Claremont Graduate University. He is also Executive Director of the Peter F Drucker Research Library and Archives and a Governor of the Peter F Drucker Foundation for Non-Profit Management. He has held prior academic appointments at George Mason University, at the University of Virginia, and at Purdue University, and for several years was a principal with Cresap Management Consultants, a Towers Perrin Company, in the firm's strategy and organizational effectiveness practice. In this position, he served a wide range of clients in the high technology and service industries on various international strategy issues including the impact of European unification on North American business and the globalization of multinational operations. Dr. de Kluyver serves on a number of corporate, foundation, and advisory boards, is a frequent speaker to pr

¥233.10

Cornelis A.De Kluyver ，John A. Pearce 著 /2008-05-01

Strategy Maps: Converting Intangible Assets into Tangible Ou

¥242.30

1条评论

Robert S. Kaplan 著 /2007-01-01

The Little Book Of Trading: Trend Following Strategy For Big

¥103.20

3条评论

Michael W. Covel 著 /2012-01-01 /Wiley

THE WARREN BUFFETT PORTFOLIO: MASTERING THE POWER OF THE FOC

¥106.90

1条评论

Robert G. Hagstrom（罗伯特·G·哈格斯特罗姆） 著 /1999-01-01

Burning The Ships: Transforming Your Company'S Culture Throu

¥124.10定价：¥146.00 (8.5折)

Wiley

Understanding Michael Porter: The Essential Guide to Competi

¥130.70

6条评论

Joan Magretta 编 /2011-10-01 /Perseus

Green To Gold: How Smart Companies Use Environmental Strateg

Daniel C. Esty is the Hillhouse Professor at Yale Universityand Director of the Center for Business and the Environment at Yale(www.yale.edu/CBEY). Author or editor of nine books and dozens ofarticles, Dan is one of the world′s leading corporate environmentalstrategy experts with twenty years of experience working withcompanies of all sizes and across many industries worldwide. Heserved as a senior official at the U.S. Environmental ProtectionAgency in the early 1990s and is presently Chairman of EstyEnvironmental Partners (www.EstyEP.com). Andrew S. Winston advises some of the world′s leadingcompanies on how to profit from environmental thinking. He is alsoa highly respected and dynamic speaker, exploring the businessbenefits of going green with audiences around the world. Andrew′searlier career included corporate strategy at Boston ConsultingGroup and management positions in marketing and businessdevelopment at Time Warner and MTV. See www.andrewwinston.com formore information.

¥131.10

1条评论

Daniel Esty， Andrew Winston 著 /2009-01-01 /Wiley

A Random Walk Down Wall Street The TimeTested Strategy for S

1.The eternal truth of this updated investment classic,originally published in 1973, is simple: you can't beat the market.Well, technically, you can beat the market, but not profitably,because the transaction costs of your brilliant trading will eat upthe extra returns. You can also beat the market by pure luck-butyou can't deliberately beat the market, because you can't predictfuture stock prices. You can't predict them by divining WallStreet's crowd psychology; or by charting trends in stock prices;or by doing lots of research on companies' business prospects. Youcan't predict them from hemlines (though there's been "someevidence" for correlation between skirt length and market prices inthe past, Malkiel poo-poos future possibilities) or Super Bowlwinners (this, he says, makes "no sense"). In fact, according tothe efficient market theory, which states that all knowableinformation about a stock's value is already reflected in its shareprice, you can't predict them at all. Malkiel, a Princetoneconomist

¥132.70

56条评论

Burton G. Malkiel 著 /2012-01-01

The Warren Buffett Portfolio: Mastering The Power Of The Foc

¥135.90

11条评论

Robert G. Hagstrom 著 /2000-11-01

What You Need To Know About Strategy(ISBN=9780857081018)

¥135.90

3条评论

Jo Whitehead 著 /2011-06-01 /Wiley

The One-Page Project Manager For Execution: Drive Strategy A

¥136.60

Clark A. Campbell ，（克拉克·A·坎贝尔） 著 /2010-02-01 /Wiley

【预售 按需印刷】Strategy and Capability

¥663.85

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Julian Baggini /2003-04-23 /John Wiley & Sons

The Warren Buffett Portfolio: Mastering The Power Of The Foc

¥146.20定价：¥172.00 (8.5折)

Wiley

HBR ON ALIGNING TECHNOLOGY WITH STRATEGY(ISBN=9781422162477)

¥150.10

6条评论

本社 编 /2011-12-01 /Perseus

预订Strategy of Deception 预订，预计下单后3-6周左右发货！

¥84.00

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Virilio, Paul /2007-01-17 /Verso Books

What I Didn't Learn in Business School: How Strategy Works i

¥164.50

32条评论

Jay Barney, Patricia Gorman Clifford 著 /2010-10-01 /McGraw-Hill

The Power Presenter: Technique, Style, And Strategy From Ame

¥170.60

3条评论

Jerry Weissman 著 /2009-02-01 /Wiley

Managerial Decision Making And Leadership: The Essential Poc

This book responds to today's cries for greater transparencyabout how decisions are going to be made and provides atemplate-backed up by rich personal experiences and commonsense-that ensures that the right content and processes are broughtinto play in making high-quality decisions. -- Barry Z. Posner, PhD Professor of Leadership, Santa Clara University Co-author, The Leadership Challenge and The Truth AboutLeadership Managerial Decision Making and Leadership offers managementinsights and a practical framework for all managers to effectivelylead the team to make quality business decisions. An essentialpocket book to carry. -- Sophia Tong CEO, Testrite Group Managerial Decision Making and Leadership offers a balance ofreal world experience and sound conceptual theory. It explains inpractical terms how to lead a team to make quality decisions. Itoffers the balance of empowerment and accountability. A must readfor all managers. -- Dr. John C. M. Lee Chairman

¥170.60

7条评论

Caroline Wang 著 /2010-08-01 /Wiley

Transforming Your Go-to-Market Strategy(ISBN=9781591397663)

¥172.50

2条评论

V. Kasturi Rangan 著 /2006-06-01 /Perseus

Taking Brand Initiative: How Companies Can Align Strategy, C

¥178.70

1条评论

Mary Jo Hatch，Majken Schultz 著 /2008-03-01

Marketing In The Age Of Google: Your Online Strategy Is Your

¥177.00

1条评论

Vanessa Fox 著 /2010-05-01 /Wiley

A Random Walk Down Wall Street: The Time-Tested Strategy for

¥182.00定价：¥182.00

Little Brown UK

Transforming Your Go-to-Market Strategy

¥203.60定价：¥345.00 (5.91折)

V. Kasturi Rangan 著 /2006-06-01 /Perseus

Writing Scientific Research Articles - Strategy And Steps(IS

¥204.60

1条评论

Patrick O Connor 著 /2009-04-01 /Egmont

CREATING A PORTFOLIO LIKE WARREN BUFFETT: A HIGH RETURN INVE

¥216.00

3条评论

Ramaswamy, Jeeva 著 /2012-03-01 /Wiley

Enterprise Architecture As Strategy

¥224.20

17条评论

Jeanne W. Ross （珍妮·W·罗斯） Peter Weill （彼得·威尔 /2013-03-01 /HarperCollins UK

The Boston Consulting Group On Strategy 9780471757221

REVISION OF BOOK THAT HAS SOLD 33,000 COPIES AT $29.95+: Thefirst edition of this book continues to sell after seven years andtwo price increases. Over 5,000 copies have soldinternationally. ? FIRST EDITION FOCUSED ON BCG CLASSICS, NEW EDITION EMPHASIZESBCG'S NEW THINKING: Seven years after the first edition,considerable new material is needed to give an accurate picture ofthe current thinking of The Boston Consulting Group in today'sbusiness climate. The second edition is 20% longer, introduces manynew chapters, as well as two new categories to the book:"Innovation and Growth," and "Deconstruction." ? INCLUDES A CHAPTER SUMMARIZING THE 2003 BESTSELLER "TRADING UP"BY BCG CONSULTANTS SILVERSTEIN AND FISKE. ? Other new articles include George Stalk on hardball (soon to bepublished in the Harvard Business Review), Philip Evans (author ofBlown to Bits) on networks, and more. ? PROMOTION BY THE BOSTON CONSULTING GROUP: BCG will likely buy1000-5000 copies to distribute to clients, sta

¥226.30

1条评论

卡尔·斯特恩(Carl W.Stern) 著 /2006-06-01 /Wiley

Performance Management: Integrating Strategy Execution, Meth

¥298.10

Gary Cokins ，（加里·科金斯） 著 /2009-04-01 /Wiley

Bank Asset And Liability Management:Strategy, Trading,Analys

¥614.60

2条评论

Moorad Choudhry ，（莫德休·乔德里） 著 /2007-04-01 /Wiley

预订Strategy - Key Thinkers 预订，预计下单后2-3周左右发货！

¥284.00

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Kane, T /2013-11-15 /Polity Press

预订Strategy Sprints:12 Ways to Accelerate Growth for an Agile 预订，预计下单后2-3周左右发货！

¥334.00

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Severino, Simon /2022-02-03 /Kogan Page Ltd

预订Strategy and Tactics[9781425544010] 预订，预计下单后3-6周左右发货

¥344.00

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2006-09-13 /University of Michigan Library

预订Strategy 预订，预计下单后2-3周左右发货！

¥355.00

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Hart, B H Liddell /2009-05-12 /www.bnpublishing.com

预订Strategy for Success in Asia (MBA Series) 预订，预计下单后2-3周左右发货！

¥409.00

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Delios, A /2005-01-26 /John Wiley & Sons Inc

预订Strategy in the Age of Disruption:A Handbook t 预订，预计下单后3-6周左右发货！

¥413.00

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Von Scheel, Henrik,Popa, Ciprian,Von Sch /2024-01-23 /John Wiley & Sons Inc

预订Strategy and Command:The Anglo-French Coalition on the Wes 预订，预计下单后2-3周左右发货！

¥432.00

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Prete, Roy A. /2021-06-16 /McGill-Queen's University Press

预订Strategy and Organization:Realizing Strategic Management 预订，预计下单后3-4周左右发货！

¥546.00

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Heracleous, Loizos (National University /2003-08-07 /Cambridge University Press

预订Strategy and Managed Decline:London Transport 1948-87 预订，预计下单后3-6周左右发货！

¥987.00

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Fowler, James (The University of Essex, /2021-09-03 /Emerald Publishing Limited

预订Strategy of Education Development in Azerbaijan

¥723.00

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* /LAP Lambert Academic Publishing

预订Strategy-Structure-Performance:Empirical Evidence from Tou 预订，预计下单后2-3周左右发货！

¥1072

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Ndoda, Gladys Ruvimbo /2012-05-19 /LAP Lambert Academic Publishing

预订Strategy and Performance:Getting the Measure of Your Busin 预订，预计下单后3-4周左右发货！

¥1139

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Neely, Andy (University of Cambridge),Bo /2002-06-13 /Cambridge University Press

预订Strategy and Dynamics in Contests 预订，预计下单后2-3周左右发货！

¥675.00

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Konrad, Kai A. (Professor of Economics, /2009-03-05 /Oxford University Press

预订Strategy from the Inside Out 预订，预计下单后2-3周左右发货！

¥919.00

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Turner, Ian (Henley Management College), /1997-08-29 /Cengage Learning EMEA

预订Strategy, Innovation, and Change:Challenges for Management 预订，预计下单后2-3周左右发货！

¥1184

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* /2008-05-15 /Oxford University Press

预订Strategy, HRM, and Performance:A Contextual Approach 预订，预计下单后2-3周左右发货！

¥538.00

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Paauwe, Jaap (Full Professor in Organisa /2017-11-09 /Oxford University Press

预订Strategy for the Corporate Level - Where to Invest, What t 预订，预计下单后2-3周左右发货！

¥659.00

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Campbell, A /2014-04-25 /John Wiley & Sons Inc

预订Strategy and Governance of Networks:Cooperatives, Franchis 预订，预计下单后2-3周左右发货！

¥1914

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* /2008-07-23 /Springer-Verlag Berlin and Heidelberg GmbH & Co. K

预订Strategy and Performance of Water Supply and Sanitation Pr 预订，预计下单后3-6周左右发货！

¥1138

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Schouten, Marco /2010-01-15 /Taylor & Francis Ltd

预订Strategy and Sustainability:A Hardnosed and Clear-Eyed App 预订，预计下单后2-3周左右发货！

¥478.00

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Rosenberg, Mike /2015-09-27 /Palgrave Macmillan

预订Strategy: Analysis and Practice 预订，预计下单后2-3周左右发货！

¥864.00

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McGee, John,Wilson, David,Thomas, Howard /2010-08-16 /McGraw-Hill Education - Europe

预订Strategy:Theory and Practice 预订，预计下单后2-3周左右发货！

¥825.00

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Clegg, Stewart R,Schweitzer, Jochen,Whit /2019-11-25 /SAGE Publications Ltd