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The Price Advantage, Second Edition
Product Details 基本信息 ISBN-13 书号 9780470481776 Author 作者 Craig C. Zawada Format 版本 精装 Pages Number 页数 366页 Publisher 出版社 JOHN WILEY SONS INC; 2nd Revised edition Publication Date 出版日期 2010年6月8日 Product Dimensions 商品尺寸 16.2 x 3.1 x 23.7 cm Shipping Weight 商品重量 617 g Language 语种 英语 Book Description 内容简介 A comprehensive look at creating pricing strategies that work in both good economic times and bad Written by three preeminent pricing experts at McKinsey and Company, the Second Edition of The Price Advantage is a practical pricing guide for the executive or pricing practitioner who wants to identify, capture, and sustain substantial pricing gains in their business. Pricing is by far the most powerful profit lever that managers can influence. Yet few comp
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