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【预订】Cross Cultural Issues in Consumer Science and Consumer P 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319879482 Author 作者 Hester van Herk Vrije Universiteit Amsterdam Amsterdam Th Format 版本 平装-胶订 Pages Number 页数 218页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2018-06-23 Language 语种 英语 Book Contents 内容简介 This integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the world becomes an increasingly global marketplace. An international panel of experts analyzes current trends in consumer behavior across diverse countries worldwide and across cultural groups within countries, depicting commonly-used cross-cultural frameworks and research methods. ?Beginning with conceptualizing and quantifying culture at the national level, the volume then moves to individual levels of analysis of consumer decision-making, examining consumer data as they affect business decisions
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