¥726.75
【预订】Brand New School, Brave New Ruby 美国库房发货,通常付款后3-5周到货!
¥59.00
【预订】Brand Champions: How Superheroes Bring Brands to 美国库房发货,通常付款后3-5周到货!
¥522.00
【预订】Brand Relevance: Making Competitors Irrelevant 美国库房发货,通常付款后3-5周到货!
¥242.00
【预订】Brand Triad: Toolbox for Strategic Brand Assessment 美国库房发货,通常付款后3-5周到货!
¥122.00
【预订】Brand: A Version for the Stage by Geoffrey Hill 美国库房发货,通常付款后3-5周到货!
¥105.00
【预订】BranD *: Japanese Creative Ideas 9789887406723 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887406723 Format 版本 平装-胶订 Publication Date 出版日期 2019-12-01 Language 语种 英语
¥142.00
【预订】Brand Me. Make Your Mark: Turn Passion Into Profit 美国库房发货,通常付款后3-5周到货!
¥151.00
【预订】Brand the Change 9789063694784 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789063694784 Author 作者 Miltenburg Format 版本 平装-胶订 Pages Number 页数 224页 Publisher 出版社 BIS Publishers Publication Date 出版日期 2018-02-25 Product Dimensions 商品尺寸 9.7 x 8.2 x 0.7 cm Shipping Weight 商品重量 1550g Language 语种 英语 Book Contents 内容简介 Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. Brand the Change challenges you to put your head above the clouds to formulate a compelling big vision, while having your feet in the mud: to understand how to realize that vision by selling yourself well and all the practical branding challenges
¥268.00
【预订】Brand Failures: The Truth about the 100 Biggest Branding 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥295.76
【预售 按需印刷】Brand New World 北京发货,付款后10天内发货
¥118.65
【预订】Brand New Day 美国库房发货,通常付款后3-5周到货!
¥177.00
【预订】Brand Assets 9780470844236 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780470844236 Author 作者 Tony Tollington Format 版本 精装 Pages Number 页数 158页 Publisher 出版社 Wiley Publication Date 出版日期 2002-04-22 Product Dimensions 商品尺寸 10 x 6.7 x 0.7 cm Shipping Weight 商品重量 1030g Language 语种 英语 Book Contents 内容简介 Can a brand qualify as an asset Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company’s trade. In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as ass
¥1073
Brand New Brand Restarting Your Business in a Time of Crisis
¥399.80
【预订】Brand Fusion 9783110718348 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783110718348 Author 作者 Smith Format 版本 平装-胶订 Pages Number 页数 611页 Publisher 出版社 *KNV Publication Date 出版日期 2022-06-24 Product Dimensions 商品尺寸 2417 Language 语种 其它(含多语) Book Contents 内容简介 Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corpora
¥498.00
【预订】Brand Built 9789881470362 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789881470362 Author 作者 Sendpoints Format 版本 精装 Pages Number 页数 304页 Publisher 出版社 sendpoints Publication Date 出版日期 2016-09-28 Language 语种 英语 Book Contents 内容简介 Brand Built aimsto provide property developers,construction firms, architects andinterior designers comprehensiveresource for brand inspiration, aswell as a guide for branding thecompleted buildings. Brand Builtdisplays the best examples ofbranded properties from a residentialdevelopment in Mexico toa retail development in Canada. Itis a guide book for both startupsand established brands revolvingaround the issues like the brandingprocedures, choice of colors andtypefaces, mechanisms behindthe logo, other images involved inbuilding or renewing the brand.
¥255.00
BranD 杂志 品牌设计杂志 54国际品牌设计杂志No.54期 摔跤吧字体设计 汉字设计 2021年第2期 汉字设计
¥87.00定价:¥180.00 (4.84折)
BranD杂志No.52期繁体中文版 国际品牌设计杂志 本期主题:茶文化 Tea,Please!随刊附送五款BranD× 现货图书24小时发货
¥80.00定价:¥303.00 (2.65折)
BranD 2019年06期 NO.48英文版 [限量印製 設計師的印刷機] 平面品牌设计杂志48期 专注原版 不同封面随机发送
¥90.00定价:¥120.00 (7.5折)
【预订】Brand Equity in the Banking Industry 美国库房发货,通常付款后3-5周到货!
¥390.00
【预订】Brand Fans 9783319488530 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319488530 Author 作者 Smith Format 版本 精装 Pages Number 页数 249页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2017-01-30 Shipping Weight 商品重量 467g Language 语种 英语 Book Contents 内容简介 Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
¥1324
【预订】BranD * 9789887895367 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895367 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-07-06 Language 语种 英语 Book Contents 内容简介 If you take a careful look at what has been designed, think carefully about it, taking in social and other contexts, you get a pretty good feel for what needs to be done. Often it’s just a mild tweak that’ s required. Judgment is what’s needed. And careful discussions, with clients, and the other shareholders. When you really include the larger framework of things, correct results are achievable.” It is a challenge for us to discuss materials in this issue, for we don’t want to use too many materials to represent the characteristics and feelings. We only hope that we can provide readers with a comfortable experience to appreciate the works and interviews of designers.
¥145.00
【预订】Brand Revolution: Ousting Old Mideast Trading Mindsets 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥216.93
【预订】BranD * 9789887849438 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887849438 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-03-15 Language 语种 英语 Book Contents 内容简介 It is the 4th time that we talked about font design since the first issue of the magazine. AndI got different experience every time. During the preparation of this issue, I’ve attended aclass held by a master of book design in China-Mr. Jingren Lv. The feeling back to study islike a plane lands safely, which is full of enrichment and happiness. I would like to entendmy sincerest thankfulness to the 11 teachers I met during the study. They are Mr. Jingren Lv,Mr. Nobuo Nakagaki, Mr. Shin Akiyama, Mr. Xiaoxiang Liu and Mr. Linqing Yang and so on.They made me feel more awe at the design of books and realize a more profound meaningof publishing. Mr. Nakagaki said in the class, “Whether it is a book or a publication, i
¥145.00
【预订】Brand Love 9781398611276 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781398611276 Author 作者 Lydia Michael Format 版本 平装-胶订 Pages Number 页数 248页 Publisher 出版社 Kogan Page Publication Date 出版日期 2023-07-03 Language 语种 其它(含多语) Book Contents 内容简介 The best brands evoke the emotions of their customers by tapping into their hearts and minds.Individuals connect with brands the same way they connect with people. As a marketer, it’s your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on
¥263.00
【预订】Brand Triad: Toolbox for Strategic Brand Assessment and 美国库房发货,通常付款后3-5周到货!
¥204.00
【预售 按需印刷】Brand Innovation Manifesto
¥664.70
【预售 按需印刷】Brand-Consumer Congruence Personality and
¥1076.95
【预订】Brand Protection in the Online World 9780749478698 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780749478698 Author 作者 David N. Barnett Format 版本 平装-胶订 Pages Number 页数 220页 Publisher 出版社 Kogan Page Publication Date 出版日期 2016-12-03 Product Dimensions 商品尺寸 234x156 Shipping Weight 商品重量 0.88 pound Language 语种 其它(含多语) Book Contents 内容简介 The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. explains the full scope of Internet infringement, and associated monitoring and enforceme
¥500.00
BranD 62期国际品牌设计杂志No.62期 中文版 平面设计双月刊 主题:毕业之后 设计师成长计划 善本图书 现货图书24小时发货
¥85.00定价:¥306.00 (2.78折)
¥140.25
【预订】Brand Premium: How Smart Brands Make More Money 美国库房发货,通常付款后3-5周到货!
¥246.00
【预订】Brand Storming: Managing Brands in the Era of Complexity 美国库房发货,通常付款后3-5周到货!
¥467.00
【预订】Brand Vision: How to Energize Your Team to Drive Busines 美国库房发货,通常付款后3-5周到货!
¥397.00
【预订】Brand Aesthetics 美国库房发货,通常付款后3-5周到货!
¥1120
【预售 按需印刷】Brand Innovation in Fmcg 北京发货,付款后10天内发货
¥863.00
【预订】Brand Aid: Taking Control of Your Reputation - Before Ev 美国库房发货,通常付款后3-5周到货!
¥153.00
【预订】Brand Power for Small Business Entrepreneurs: Breakout B 美国库房发货,通常付款后3-5周到货!
¥100.00
【预订】Brand Growth Barriers: Identify, Understand, and Overcom 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥755.06
【预订】Brand Together: How Co-Creation Generates Innovation and 美国库房发货,通常付款后3-5周到货!
¥213.00
【预订】Brand Psychology: Consumer Perceptions, Corporate Reputa 美国库房发货,通常付款后3-5周到货!
¥473.00
【预售 按需印刷】Brand Preference Towards Marriott Hotels
¥527.00
BranD品牌设计杂志第55期 No.55本期主题:[摔跤吧字體:外文字體設計法] 艺术平面设计期刊杂志 金银两封面随机 现货24小时内发货
¥85.00定价:¥288.00 (2.96折)
【预订】BranD * 9789887895374 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895374 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-09-19 Language 语种 英语 Book Contents 内容简介 I have no idea when the word of “retro style” came into being and when I awaken to it, thingswith this style have been springing up, including clothes, furniture, products, buildings etc.Many old styles have revived. People say they obsess over the good old days and designs of thepast. I even heard some say: “All the old things are actually new.”The advantage of retro style in any type lies in that it stimulates reminiscence for the past, and strikes a sympathetic chord with the user of the design. Even without a specific brand or icon,modern retro style can ignite a user to mumble: “I can recall...” Most of retro designs underlinefun, so that people can enjoy the old memories as much as they like feeling
¥142.00
BranD杂志55期中文版 摔跤吧字体:外文字体设计法 双封面随机发 国际品牌设计杂志 艺术平面设计期刊 现货图书24小时发货
¥80.00定价:¥273.00 (2.94折)
【预订】Brand Strategy in Three Steps 9781398609792 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781398609792 Author 作者 Jay Mandel Format 版本 平装-胶订 Pages Number 页数 248页 Publisher 出版社 Kogan Page Publication Date 出版日期 2023-06-03 Product Dimensions 商品尺寸 156 x 234 mm Shipping Weight 商品重量 395g Language 语种 其它(含多语) Book Contents 内容简介 Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an i
¥263.00
【预订】BranD *: 6 Tips For Future Design In 2020 9789887406730 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887406730 Format 版本 平装-胶订 Pages Number 页数 200页 Publisher 出版社 The American University in Cairo Press Publication Date 出版日期 2020-05-01 Language 语种 其它(含多语)
¥193.00
【预订】BranD * 9789887895381 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895381 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-11-20 Language 语种 英语 Book Contents 内容简介 This is a world with constantly mutative information. People in various areas have been looking for more unique ways to show data and express the validness, accuracy of information and the fascination of design. This is a great task. Probing into the topic of this issue, we are looking forward to fostering little changes.
¥145.00
【预订】BranD * 9789887406792 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887406792 Format 版本 平装-胶订 Pages Number 页数 188页 Publisher 出版社 The American University in Cairo Press Publication Date 出版日期 2021-01-01 Language 语种 其它(含多语)
¥173.00
【预订】Brand Management 9780367172589 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367172589 Author 作者 Tilde Heding Format 版本 平装-胶订 Pages Number 页数 324页 Publisher 出版社 Routledge Publication Date 出版日期 2020-05-20 Language 语种 英语 Book Contents 内容简介 This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ’quick fixes’ of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
¥519.00
【预订】Brand Rewired: Connecting Intellectual Property, Brandin 美国库房发货,通常付款后3-5周到货!
¥360.00
【预订】Brand Management 9780367172572 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367172572 Author 作者 Tilde Heding Format 版本 精装 Pages Number 页数 312页 Publisher 出版社 Routledge Publication Date 出版日期 2020-05-26 Language 语种 英语 Book Contents 内容简介 Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ’quick fixes’ of branding, it offers a comprehensive overview of brand management theories from the last 35 years.A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management discipline
¥1560
【预订】Brand, Label, and Product Intelligence 9783030958084 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030958084 Author 作者 Joseph Kaswengi Format 版本 精装 Pages Number 页数 241页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2022-03-27 Language 语种 其它(含多语) Book Contents 内容简介 This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under th
¥1768
【预订】Brand Positioning 9780367250195 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367250195 Author 作者 Erik Kostelijk and Karel Jan Alsem Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-02-06 Product Dimensions 商品尺寸 246x174 mm Language 语种 其它(含多语) Book Contents 内容简介 Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy.Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity, brand image, and
¥458.00
【预售 按需印刷】Brand Identity in Consumer-driven Product 北京发货,付款后10天内发货
¥825.00
BranD杂志No.47期繁体中文版 国际品牌设计杂志双月刊 (封面随机)本期主题:看未来 2020年6大经典元素 现货图书24小时发货
¥80.00定价:¥360.00 (2.23折)
【预订】Brand Names, Adoption and Diffusion 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥672.89
【预售 按需印刷】Brand Preference Towards Drip Irrigation 北京发货,付款后10天内发货
¥842.00
【预订】Brand Culture 9780415355988 美国库房发货,通常付款后3-5周到货!
¥1734
【预订】BranD *: Designers’ Printing Press 9789887406747 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887406747 Format 版本 平装-胶订 Pages Number 页数 200页 Publisher 出版社 The American University in Cairo Press Publication Date 出版日期 2020-05-01 Language 语种 其它(含多语)
¥193.00