【预售 按需印刷】Brand Portfolio Strategy
¥649.40
【预售 按需印刷】Brand Meaning Management
¥1988.15
BranD杂志No.57期【随刊随书赠送有趣书签】 国际品牌平面设计繁体中文版自出版的四条腿 探讨书业书店纸媒的生存之道 现货图书24小时发货
¥80.00
【官方直订】BranD 杂志 (中国香港 简体中文) 2021年04期 NO.58 [设计对“白”] 杂志期刊 原版正版 现货24小时内发货
¥85.00
Brand New Brand Restarting Your Business in a Time of Crisis
¥399.80
【预售 按需印刷】Brand Zeitgeist 北京发货,付款后10天内发货
¥126.00
【现货】Brand by Hand: Blisters, Calluses, and Clients: A Life i 现货24小时发货
¥223.00
BranD 2022年06期 NO.66 破坏审美:反叛派对 封面弹簧装置 主题国际品牌设计杂志 中文简体字体平面设计 现货图书24小时发货
¥85.00
【预订】Brand Engagement 美国库房发货,通常付款后3-5周到货!
¥189.00
【预订】Brand It or Die 美国库房发货,通常付款后3-5周到货!
¥138.00
¥103.00
【预订】Brand Yourself: How to Design, Build and Position Your P 美国库房发货,通常付款后3-5周到货!
¥284.00
【预订】Brand 9781434493583 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781434493583 Author 作者 Ibsen, Henrik Johan(作者) Format 版本 平装-胶订 Pages Number 页数 276页 Publisher 出版社 Wildside Press Publication Date 出版日期 2007-10-05 Product Dimensions 商品尺寸 8.5 x 5.5 x 0.6 cm Shipping Weight 商品重量 780g Language 语种 英语
¥127.00
Brand the Change 品牌革新指南 英文版 进口英语原版书籍 英文原版
¥255.00
【预订】Brand Success: How the World's Top 100 Brands Thrive 美国库房发货,通常付款后3-5周到货!
¥148.00
【预订】Brand Society: How Brands Transform Management and Lifes 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥1504.23
【预订】Brand Psychology 9781032373768 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781032373768 Author 作者 Busche Format 版本 精装 Pages Number 页数 384页 Publisher 出版社 Routledge Publication Date 出版日期 2023-11-17 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 890g Language 语种 其它(含多语) Book Contents 内容简介 Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, soc
¥1546
【预订】Brand Protection in the Online World 9780749478698 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780749478698 Author 作者 David N. Barnett Format 版本 平装-胶订 Pages Number 页数 220页 Publisher 出版社 Kogan Page Publication Date 出版日期 2016-12-03 Product Dimensions 商品尺寸 234x156 Shipping Weight 商品重量 0.88 pound Language 语种 其它(含多语) Book Contents 内容简介 The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. explains the full scope of Internet infringement, and associated monitoring and enforceme
¥500.00
BranD 62期国际品牌设计杂志No.62期 中文版 平面设计双月刊 主题:毕业之后 设计师成长计划 善本图书 现货图书24小时发货
¥85.00定价:¥306.00 (2.78折)
【预订】Brand Fusion 9783110718348 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783110718348 Author 作者 Smith Format 版本 平装-胶订 Pages Number 页数 611页 Publisher 出版社 *KNV Publication Date 出版日期 2022-06-24 Product Dimensions 商品尺寸 2417 Language 语种 其它(含多语) Book Contents 内容简介 Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corpora
¥498.00
【预订】BranD * 9789887895381 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895381 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-11-20 Language 语种 英语 Book Contents 内容简介 This is a world with constantly mutative information. People in various areas have been looking for more unique ways to show data and express the validness, accuracy of information and the fascination of design. This is a great task. Probing into the topic of this issue, we are looking forward to fostering little changes.
¥145.00
【预订】Brand Aesthetics 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥1492.79
【预订】Brand Management and Marketing of Luxury Goods 978395489 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783954891931 Author 作者 Scholz Format 版本 平装-胶订 Pages Number 页数 92页 Publisher 出版社 *KNV Publication Date 出版日期 2017-01-26 Product Dimensions 商品尺寸 220×155×5mm Shipping Weight 商品重量 159g Language 语种 其它(含多语) Book Contents 内容简介 The marketing of luxury brands is a highly complex and difficult task and differs strongly from the management of ordinary brands. At the heart of the difficulty lies a paradox: To increase sales and at the same time to preserve exclusivity. A luxury brand has to be anchored in the heads of as many people as possible and be desired but it must remain inaccessible to most of them. The more a luxury brand or good gets actually purchased, the more it loses ist aura of exclusivity, ist attractiveness and ist ’dream value’.The purpose of this book is to analyze the specificities of the
¥791.00
【预订】Brand You: The Art of Packaging and Marketing You or You 美国库房发货,通常付款后3-5周到货!
¥139.00
【预订】Brand Experience & Trade Fair Design Annual 2022/23 9783 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783899863857 Author 作者 Poesch Format 版本 精装 Pages Number 页数 272页 Publisher 出版社 Avedition GmbH Publication Date 出版日期 2023-03-01 Product Dimensions 商品尺寸 12.25x9.00x0.00 Shipping Weight 商品重量 0.06 Language 语种 其它(含多语) Book Contents 内容简介 It is definite: The trade fair is not dead, the trade fair is changing! And, going forward, this will not be the last time it hasto adjust with agility to new circumstances. Designers willneed to analyse the qualities of space again more closely –be it the physical space or the digital space: Space should bestaged and designed so as to support communication, facilitate encounter and experience, create an immersive effectand, of course, provide content which adds value.But this also means that communication strategies need tobe fixed beforehand, particularly if the focus is on p
¥972.00
【预订】Brand New You: Reinventing Work, Life & Self Through the 美国库房发货,通常付款后3-5周到货!
¥126.00
【预订】Brand Management in Emerging Markets: Theories and Pract 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781466662421 Author 作者 Cheng Lu Wang Format 版本 精装 Pages Number 页数 337页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2014-06-30 Language 语种 英语 Book Contents 内容简介 Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth.Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.
¥1540
【预订】Brand Management Strategies 9781501318436 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781501318436 Author 作者 D’Arienzo Format 版本 平装-胶订 Publisher 出版社 Bloomsbury Academic Publication Date 出版日期 2016-09-22 Language 语种 英语
¥728.00
【预订】Brand Engagement: How Employees Make or Break Brands 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥711.35
【预订】Brand Love 9781398611276 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781398611276 Author 作者 Lydia Michael Format 版本 平装-胶订 Pages Number 页数 248页 Publisher 出版社 Kogan Page Publication Date 出版日期 2023-07-03 Language 语种 其它(含多语) Book Contents 内容简介 The best brands evoke the emotions of their customers by tapping into their hearts and minds.Individuals connect with brands the same way they connect with people. As a marketer, it’s your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on
¥263.00
【预订】Brand Strategy: 6 Steps to Building a Lasting Identity 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥237.75
Brand Design For Kids 儿童品牌形象设计 儿童平面设计品牌案例 视觉包装 产品推广设计 包装设计 版 专注原版
¥217.00
¥80.75
【预订】Brand Management in a Co-Creation Perspective 9780367504 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367504977 Author 作者 Heidi Hansen Format 版本 平装-胶订 Pages Number 页数 194页 Publisher 出版社 Routledge Publication Date 出版日期 2023-01-09 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 9.98 Language 语种 其它(含多语) Book Contents 内容简介 This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the evolution of corporate branding theory that has developed from an identity approach rooted in signalling theory to an understanding of brands as co-created by multiple stakeholders. She then develops and elaborates the latter approach by formulating and explicating the CC
¥466.00
【预订】Brand Revolution: Rethinking Brand Identity 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥715.80
Brand Leadership 品牌领导 品牌三部曲 世界级品牌管理大师戴维阿克 David A Aaker
¥199.00
【预订】Brand Management 101:101 Lessons From Real World 美国库房发货,通常付款后3-5周到货!
¥204.00
【预订】Brand Failures: The Truth about the 100 Biggest Branding 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥295.76
【预订】Brand Stretch - Why 1 In 2 Extensions Fail, And How 美国库房发货,通常付款后3-5周到货!
¥478.00
【预订】Brand Avatar: Translating Virtual World Branding Into Re 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥799.88
【预订】Brand New Year: 52 Ways to Create a Distinctive Personal 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥142.88
【预订】Brand Manners - How To Create The Self-Confident 美国库房发货,通常付款后3-5周到货!
¥157.00
Brand the Change 英文原版 品牌革新指南 英文版 进口英语原版书籍
¥255.00
明星店铺 华研外语旗舰店
【预售 按需印刷】Brand Famous 北京发货,付款后10天内发货
¥225.03
【预售 按需印刷】Brand Psychology 北京发货,付款后10天内发货
¥396.63
BranD杂志55期中文版 摔跤吧字体:外文字体设计法 双封面随机发 国际品牌设计杂志 艺术平面设计期刊 现货图书24小时发货
¥80.00定价:¥273.00 (2.94折)
【预售 按需印刷】Brand equity dimensions of mobile phone t 北京发货,付款后10天内发货
¥586.00
【预订】Brand Management 9781529720129 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781529720129 Author 作者 Michael Beverland Format 版本 平装-胶订 Pages Number 页数 432页 Publisher 出版社 Sage Publication Date 出版日期 2021-02-05 Language 语种 英语 Book Contents 内容简介 Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand’s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland’s rebrand as The Netherlands. Onl
¥536.00
【预订】Brand For Talent 9781119143215 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781119143215 Author 作者 Mark Schumann Format 版本 平装-胶订 Pages Number 页数 272页 Publisher 出版社 Jossey-Bass Publication Date 出版日期 2015-05-18 Product Dimensions 商品尺寸 9 x 6 x 0.5 cm Shipping Weight 商品重量 810g Language 语种 英语
¥220.00
¥88.00
明星店铺 中华商务进口图书旗舰店
【预订】Brand Positioning 9780367250119 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367250119 Author 作者 Erik Kostelijk and Karel Jan Alsem Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-02-13 Product Dimensions 商品尺寸 246x174 mm Language 语种 其它(含多语) Book Contents 内容简介 Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy.Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity, brand image, and analysi
¥1560
【预售 按需印刷】Brand Asset Management P 北京发货,付款后10天内发货
¥145.50
【预售 按需印刷】Brand - The power of great success in business
¥561.85
¥178.50
【预订】Brand DNA: Uncover Your Organization's Genetic Code for 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥171.65
【预订】Brand Building in a Digital, Social and Mobile Age Based 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥142.88
【预售 按需印刷】Brand Accounting Disclosure Practices in
¥877.20
【预订】Brand Platform in the Professional Sport Industry 978331 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319903521 Author 作者 Jingxuan Zheng University of Alberta Edmonton AB Canada Format 版本 精装 Pages Number 页数 104页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-06-05 Language 语种 英语 Book Contents 内容简介 This book examines how the emergence of new media brings brought challenges to the North American sport industry, discussing challenges in terms of a shift from an information economy to an attention economy perspective. Historically, the arrival of new forms of media, including radio and television, were not universally supported by sports leagues, wary of existing industry relationships with stakeholders, and new media have made the multi-sided market model of professional sports leagues – which has focused on protection and exploitation of league content – inefficient, and calls for a new model to integrate new media into
¥574.00
【预订】Brand and Talent 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥510.63
brand杂志 品牌设计杂志 国际品牌设计杂志No.47期 2019年12月刊 平面设计杂志期刊 专注原版
¥90.00定价:¥120.00 (7.5折)