【预订】Brand Aesthetics 美国库房发货,通常付款后3-5周到货!
¥1120
【预订】Brand Management in Emerging Markets: Theories and Pract 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781466662421 Author 作者 Cheng Lu Wang Format 版本 精装 Pages Number 页数 337页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2014-06-30 Language 语种 英语 Book Contents 内容简介 Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy, organizations face the challenge of developing strategies to maintain their growth.Brand Management in Emerging Markets: Theories and Practices provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies. Combining the findings of highly-regarded marketing experts and scholars, this book serves as a useful and comprehensive reference for academicians, professionals, and practitioners.
¥1540
【预订】Brand Society: How Brands Transform Management and Y9780 美国库房发货,通常付款后3-5周到货!
¥386.00
【预订】Brand Asset Management: Driving Profitable Growth 美国库房发货,通常付款后3-5周到货!
¥147.00
【预订】Brand Vision: How to Energize Your Team to Drive Busines 美国库房发货,通常付款后3-5周到货!
¥397.00
【预订】Brand Culture 美国库房发货,通常付款后3-5周到货!
¥601.00
¥103.00
【预订】Brand Power for Small Business Entrepreneurs: Breakout B 美国库房发货,通常付款后3-5周到货!
¥100.00
【预订】Brand Hate 9783030003791 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030003791 Author 作者 S. Umit Kucuk Format 版本 精装 Pages Number 页数 199页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-10-15 Language 语种 英语 Book Contents 内容简介 This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers’ loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well
¥895.00
【预订】Brand Psychology: Consumer Perceptions, Corporate Reputa 美国库房发货,通常付款后3-5周到货!
¥473.00
【预售】【翰德图书】 Brand New Boy,新来的男孩 儿童章节书 故事启蒙绘本 英文原版图书籍进口正版 Usbo 预售图书10-12周左右发货
¥65.00
【预订】Brand-New & Terrific: Alex Katz in the 1950's 978379 美国库房发货,通常付款后3-5周到货!
¥372.00
【预售 按需印刷】Brand for Talent PAPER POD 北京发货,付款后10天内发货
¥210.06
BranD杂志No.47期繁体中文版 国际品牌设计杂志双月刊 (封面随机)本期主题:看未来 2020年6大经典元素 现货图书24小时发货
¥80.00定价:¥360.00 (2.23折)
【预订】Brand Champions: How Superheroes Bring Brands to Life 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥628.40
Brand Portfolio Strategy 品牌组合策略 英文版 进口英语原版书籍 英文原版
¥188.00
【预订】Brand Storytelling in the Digital Age 9783030590840 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030590840 Author 作者 Moin Format 版本 精装 Pages Number 页数 100页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-11-26 Language 语种 其它(含多语) Book Contents 内容简介 Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will
¥629.00
【预售 按需印刷】Brand as a modern communication technolog
¥516.80
【预售 按需印刷】Brand Equity 北京发货,付款后10天内发货
¥817.00
【预订】Brand NFL: Making and Selling America's Favorite Sport 预订商品,需要1-3个月发货,非质量问题不接受退换货。
¥376.39
【预订】Brand-Consumer Congruence Personality and Brand Quality 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥1084.82
【预订】Brand Management 9780367172589 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367172589 Author 作者 Tilde Heding Format 版本 平装-胶订 Pages Number 页数 324页 Publisher 出版社 Routledge Publication Date 出版日期 2020-05-20 Language 语种 英语 Book Contents 内容简介 This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ’quick fixes’ of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
¥519.00
【预订】Brand Strategy in Three Steps 9781398609792 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781398609792 Author 作者 Jay Mandel Format 版本 平装-胶订 Pages Number 页数 248页 Publisher 出版社 Kogan Page Publication Date 出版日期 2023-06-03 Product Dimensions 商品尺寸 156 x 234 mm Shipping Weight 商品重量 395g Language 语种 其它(含多语) Book Contents 内容简介 Learn how to create an authentic and consistent brand strategy by focusing on the values of your company. This book breaks this process into three steps focused on brand identity, setting intentions and implementing the resulting strategy. To consistently appeal to consumers, a brand needs to implement a strong strategy that delivers a memorable experience. There are two other essential stages of this process, and the companies who skip over these risk seeming out of touch and inauthentic. In Brand Strategy in Three Steps, branding coach Jay Mandel takes readers through an i
¥263.00
【预订】BranD *: 6 Tips For Future Design In 2020 9789887406730 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887406730 Format 版本 平装-胶订 Pages Number 页数 200页 Publisher 出版社 The American University in Cairo Press Publication Date 出版日期 2020-05-01 Language 语种 其它(含多语)
¥193.00
【预售 按需印刷】Brand Preference Towards Drip Irrigation 北京发货,付款后10天内发货
¥842.00
BranD杂志2022年No.64期 主题 未来平面设计天气预报 (封面随机发货) 国际品牌设计杂志 平面设计杂志期刊书 现货图书24小时发货
¥85.00定价:¥288.00 (2.96折)
【预订】Brand Fusion 9783110718348 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783110718348 Author 作者 Smith Format 版本 平装-胶订 Pages Number 页数 611页 Publisher 出版社 *KNV Publication Date 出版日期 2022-06-24 Product Dimensions 商品尺寸 2417 Language 语种 其它(含多语) Book Contents 内容简介 Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies - the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning-from micro-brands to corpora
¥498.00
【预订】Brand Hollywood: Selling Entertainment in a Global Media 美国库房发货,通常付款后3-5周到货!
¥1541
¥88.00
明星店铺 中华商务进口图书旗舰店
【预订】Brand Aid: Taking Control of Your Reputation - Before Ev 美国库房发货,通常付款后3-5周到货!
¥153.00
BranD 2023年05期 NO.71 【特别版】 [女性设计的未知可能] 简体中文原版艺术平面设计杂志 善本图书 现货图书24小时发货
¥100.00定价:¥360.00 (2.78折)
BranD国际品牌设计杂志 No.60-62期 中文版 现货图书24小时发货
¥257.00定价:¥972.00 (2.65折)
【预订】Brand Me. Make Your Mark: Turn Passion Into Profit 预订商品,平装,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥153.84
【预订】Brand Together: How Co-Creation Generates Innovation and 美国库房发货,通常付款后3-5周到货!
¥213.00
【预订】Brand New You: Reinventing Work, Life & Self Through the 美国库房发货,通常付款后3-5周到货!
¥126.00
【预订】Brand You: The Art of Packaging and Marketing You or You 美国库房发货,通常付款后3-5周到货!
¥139.00
【官方直订】BranD 杂志 (中国香港 简体中文) 2021年04期 NO.58 [设计对“白”] 杂志期刊 原版正版 现货24小时内发货
¥85.00
【预订】Brand Management 9780367172572 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367172572 Author 作者 Tilde Heding Format 版本 精装 Pages Number 页数 312页 Publisher 出版社 Routledge Publication Date 出版日期 2020-05-26 Language 语种 英语 Book Contents 内容简介 Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ’quick fixes’ of branding, it offers a comprehensive overview of brand management theories from the last 35 years.A highly regarded textbook, this fully updated third edition brings fresh perspectives on the latest research in, and analysis of, the various approaches to brand management. More than 1,000 academic sources have been carefully divided into a taxonomy with eight schools of thought – offering depth, breadth and precision to one of the most elusive management discipline
¥1560
BranD杂志No.52期繁体中文版 国际品牌设计杂志 本期主题:茶文化 Tea,Please!随刊附送五款BranD× 现货图书24小时发货
¥80.00定价:¥303.00 (2.65折)
BranD品牌设计杂志第55期 No.55本期主题:[摔跤吧字體:外文字體設計法] 艺术平面设计期刊杂志 金银两封面随机 现货24小时内发货
¥85.00定价:¥288.00 (2.96折)
【预订】BranD * 9789887849438 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887849438 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-03-15 Language 语种 英语 Book Contents 内容简介 It is the 4th time that we talked about font design since the first issue of the magazine. AndI got different experience every time. During the preparation of this issue, I’ve attended aclass held by a master of book design in China-Mr. Jingren Lv. The feeling back to study islike a plane lands safely, which is full of enrichment and happiness. I would like to entendmy sincerest thankfulness to the 11 teachers I met during the study. They are Mr. Jingren Lv,Mr. Nobuo Nakagaki, Mr. Shin Akiyama, Mr. Xiaoxiang Liu and Mr. Linqing Yang and so on.They made me feel more awe at the design of books and realize a more profound meaningof publishing. Mr. Nakagaki said in the class, “Whether it is a book or a publication, i
¥145.00
【预售 按需印刷】Brand Identity in Consumer-driven Product 北京发货,付款后10天内发货
¥825.00
【预售 按需印刷】Brand Psychology 北京发货,付款后10天内发货
¥396.63
【预订】Brand, Label, and Product Intelligence 9783030958084 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030958084 Author 作者 Joseph Kaswengi Format 版本 精装 Pages Number 页数 241页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2022-03-27 Language 语种 其它(含多语) Book Contents 内容简介 This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under th
¥1768
【预订】Brand Essense 美国库房发货,通常付款后3-5周到货!
¥266.00
【现货】【官方直订】BranD 杂志 (中国香港 中文版) 2019年 第05期 NO.47 [看未来-2020年6大经 现货图书24小时发货
¥85.00定价:¥288.00 (2.96折)
【预订】BranD *: Designers’ Printing Press 9789887406747 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887406747 Format 版本 平装-胶订 Pages Number 页数 200页 Publisher 出版社 The American University in Cairo Press Publication Date 出版日期 2020-05-01 Language 语种 其它(含多语)
¥193.00
【预订】Brand Management 101:101 Lessons From Real World 美国库房发货,通常付款后3-5周到货!
¥204.00
【预订】Brand Names, Adoption and Diffusion 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥672.89
【预订】Brand Stretch - Why 1 In 2 Extensions Fail, And How 美国库房发货,通常付款后3-5周到货!
¥478.00
【预订】Brand Aesthetics 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥1492.79
【预订】Brand Manners - How To Create The Self-Confident 美国库房发货,通常付款后3-5周到货!
¥157.00
【预订】Brand Love is not Enough 9781138039827 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138039827 Author 作者 Max Blackston Format 版本 平装-胶订 Pages Number 页数 186页 Publication Date 出版日期 2018-03-28 Language 语种 英语 Book Contents 内容简介 This trailblazing book introduces the concept of ’brands’ attitude’, filling the gap in our understanding of consumers’ brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.
¥630.00
【预订】Brand Culture 9780415355988 美国库房发货,通常付款后3-5周到货!
¥1734
【预订】Brand, Label, and Product Intelligence: Second Internati 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030958114 Format 版本 平装-胶订 Pages Number 页数 258页 Publisher 出版社 Springer Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 9.21 x 6.14 x 0.57 Shipping Weight 商品重量 0.84 Language 语种 其它(含多语)
¥1768
【预订】Brand Society: How Brands Transform Management and Lifes 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥754.74
【预订】Brand New Man: My Weight Loss Journey 美国库房发货,通常付款后3-5周到货!
¥122.00
【预订】Brand Media Strategy: Integrated Communications Planning 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥344.07
【预订】Brand Yourself: How to Design, Build and Position Your P 美国库房发货,通常付款后3-5周到货!
¥284.00
【预订】BranD * 9789887849346 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887849346 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-05-15 Language 语种 英语 Book Contents 内容简介 As time flies, certain things and ages will still leave an indelible mark, and those who are eager to seek out will be embarking on a journey of memory and able to explore the precious treasures contained therein. Like handmade printing, we always thought that they had withdrawn from the stage of history, while in fact they have staged a comeback. Press Matter, Bananafish, The TOPress Letterpress, Ink’chacha, Retro Insatsu Jam, Kyupodo from Japan, O.OO from Taiwan, Foreign Policy from Singapore, RISOTTO from Scotland and other print studios have aroused our curiosity. Even though the annual rings revolves in a circle, they still bring us surprises and emotions.With regard to printing, we have discussed craftsmanshi
¥135.00