【预订】Brand Yourself Royally in 8 Simple Steps: Harness the Se 美国库房发货,通常付款后3-5周到货!
¥103.00
【预订】Brand Driven: The Route to Integrated Branding Through G 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥270.02
【预订】Brand to Sell: Proven Strategies to Build a Powerful Str 美国库房发货,通常付款后3-5周到货!
¥188.00
【预订】Brand-New Ballads 9781163710043 美国库房发货,通常付款后3-5周到货!
¥175.00
【预售按需印刷】Brand Personality as an Image Conveyor
¥661.30
【预订】Brand Equity: Consumer Based Brand Equity in Practice 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥672.89
Brand New Brand Restarting Your Business in a Time of Crisis
¥399.80
【预订】Brand Real: The Startup Entrepreneurs' Guide to Effectiv 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥1072.11
【预订】Brand Leadership: Building Assets in an Information Econ 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781439172919 Author 作者 Aaker, David A.(作者) Format 版本 平装-胶订 Pages Number 页数 368页 Publisher 出版社 Free Press Publication Date 出版日期 2009-04-27 Product Dimensions 商品尺寸 9 x 6 x 0.8 cm Shipping Weight 商品重量 1190g Language 语种 英语 Book Contents 内容简介 A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Proc
¥198.00
【预售 按需印刷】Brand Smart 北京发货,付款后10天内发货
¥114.00
【预售 按需印刷】Brand Identity Breakthrough
¥165.75
【预订】Brand Addiction: Designing Identity for Fashion Stores 9 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788417084035 Format 版本 精装 Pages Number 页数 240页 Publisher 出版社 Flamant Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 11.4 x 8.4 x 0.9 cm Shipping Weight 商品重量 3000g Language 语种 英语
¥452.00
BranD 62期国际品牌设计杂志No.62期 中文版 平面设计双月刊 主题:毕业之后 设计师成长计划 善本图书 现货图书24小时发货
¥85.00定价:¥306.00 (2.78折)
【预订】Brand Reppin’ 101: Become a Brand Rep in 60 Days 9780692 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780692073926 Format 版本 平装-胶订 Publisher 出版社 DC Media Connection Publication Date 出版日期 2018-03-08 Language 语种 英语
¥168.00
【预售 按需印刷】Brand Zeitgeist 北京发货,付款后10天内发货
¥126.00
BranD杂志55期中文版 摔跤吧字体:外文字体设计法 双封面随机发 国际品牌设计杂志 艺术平面设计期刊 现货图书24小时发货
¥80.00定价:¥273.00 (2.94折)
【预订】BranD * 9789887406785 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887406785 Format 版本 平装-胶订 Pages Number 页数 188页 Publisher 出版社 The American University in Cairo Press Publication Date 出版日期 2021-01-01 Language 语种 其它(含多语)
¥173.00
BranD 2019年06期 NO.48英文版 [限量印製 設計師的印刷機] 平面品牌设计杂志48期 专注原版 不同封面随机发送
¥90.00定价:¥120.00 (7.5折)
【预订】Brand-Changing Day 美国库房发货,通常付款后3-5周到货!
¥115.00
【预订】Brand 9781909669291 美国库房发货,通常付款后3-5周到货!
¥97.00
【预订】Brand Culture and Identity 9781522571162 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781522571162 Author 作者 Information Resources Management Association Format 版本 精装 Pages Number 页数 1556页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2018-10-30 Language 语种 英语 Book Contents 内容简介 The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional bran
¥6507
现货 【官方直订】BranD 杂志 (中国香港 繁体中文) 2021年03期 NO.57 [自出版的四条腿] 杂志期刊 现货24小时发货
¥85.00定价:¥288.00 (2.96折)
【预售 按需印刷】Brand Accounting Disclosure Practices in
¥877.20
【预订】Brand Fans 9783319488530 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319488530 Author 作者 Smith Format 版本 精装 Pages Number 页数 249页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2017-01-30 Shipping Weight 商品重量 467g Language 语种 英语 Book Contents 内容简介 Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
¥1324
【预订】Brand Authenticity 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥810.20
【预订】Brand Protection in the Online World 9780749478698 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780749478698 Author 作者 David N. Barnett Format 版本 平装-胶订 Pages Number 页数 220页 Publisher 出版社 Kogan Page Publication Date 出版日期 2016-12-03 Product Dimensions 商品尺寸 234x156 Shipping Weight 商品重量 0.88 pound Language 语种 其它(含多语) Book Contents 内容简介 The growth of the Internet has had a profound effect on the way business is carried out, and has provided an unprecedented opportunity for third-party individuals and organisations to attack brands with relative ease. These changes have resulted in the birth of a significant and rapidly-growing new industry: that of online brand protection, consisting of specialist service providers which can be employed by brand owners to monitor and prevent potential attacks on their brand. explains the full scope of Internet infringement, and associated monitoring and enforceme
¥500.00
BranD 杂志 59期国际品牌设计杂志No.59期本期主题超时空艺术小剧场 专注原版
¥88.00定价:¥120.00 (7.34折)
BranD 杂志 品牌设计杂志 54国际品牌设计杂志No.54期 摔跤吧字体设计 汉字设计 2021年第2期 汉字设计
¥87.00定价:¥180.00 (4.84折)
【预售 按需印刷】Brand communication in mid-size B2B companies
¥673.20
【预订】Brand Avatar: Translating Virtual World Branding Into Re 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥799.88
【预订】Brand Revolution: Ousting Old Mideast Trading Mindsets 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥216.93
【预售 按需印刷】Brand New World 北京发货,付款后10天内发货
¥118.65
【预订】Brand Equity and Advertising: Advertising's Role in Buil 美国库房发货,通常付款后3-5周到货!
¥1055
【预售 按需印刷】Brand Guys 北京发货,付款后10天内发货
¥191.00
【预订】BranD * 9789887895374 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895374 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-09-19 Language 语种 英语 Book Contents 内容简介 I have no idea when the word of “retro style” came into being and when I awaken to it, thingswith this style have been springing up, including clothes, furniture, products, buildings etc.Many old styles have revived. People say they obsess over the good old days and designs of thepast. I even heard some say: “All the old things are actually new.”The advantage of retro style in any type lies in that it stimulates reminiscence for the past, and strikes a sympathetic chord with the user of the design. Even without a specific brand or icon,modern retro style can ignite a user to mumble: “I can recall...” Most of retro designs underlinefun, so that people can enjoy the old memories as much as they like feeling
¥142.00
BRAND创意呈现2019 第6集 480页 古田路9号 企业机构店铺产品 整体形象设计 平面设计书籍
¥177.00定价:¥177.00
【预订】Brand Choice and Loyalty: Evidence from Swiss Car Regist 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783658280130 Author 作者 Meier Format 版本 平装-胶订 Pages Number 页数 109页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2019-10-08 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.2 cm Shipping Weight 商品重量 360g Language 语种 英语 Book Contents 内容简介 By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods th
¥501.00
【预订】BranD *: Lost Dog & Cat 9789887895336 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895336 Format 版本 平装-胶订 Publication Date 出版日期 2019-03-03 Language 语种 英语
¥142.00
【预订】Brand Against the Machine 9781118103524 美国库房发货,通常付款后3-5周到货!
¥183.00
【预订】Brand Rituals: How Successful Brands Bond with Customers 美国库房发货,通常付款后3-5周到货!
¥287.00
【预订】Brand Psychology 9781032373768 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781032373768 Author 作者 Busche Format 版本 精装 Pages Number 页数 384页 Publisher 出版社 Routledge Publication Date 出版日期 2023-11-17 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 890g Language 语种 其它(含多语) Book Contents 内容简介 Brand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated.Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, soc
¥1546
【预订】Brand Built 9789881470362 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789881470362 Author 作者 Sendpoints Format 版本 精装 Pages Number 页数 304页 Publisher 出版社 sendpoints Publication Date 出版日期 2016-09-28 Language 语种 英语 Book Contents 内容简介 Brand Built aimsto provide property developers,construction firms, architects andinterior designers comprehensiveresource for brand inspiration, aswell as a guide for branding thecompleted buildings. Brand Builtdisplays the best examples ofbranded properties from a residentialdevelopment in Mexico toa retail development in Canada. Itis a guide book for both startupsand established brands revolvingaround the issues like the brandingprocedures, choice of colors andtypefaces, mechanisms behindthe logo, other images involved inbuilding or renewing the brand.
¥255.00
【预订】BranD *: Japanese Creative Ideas 9789887406723 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887406723 Format 版本 平装-胶订 Publication Date 出版日期 2019-12-01 Language 语种 英语
¥142.00
Brand 12 国际品牌第十二卷 BRAND品牌形象晋级设计 CI VI 包装品牌标志设计年鉴作品集书籍 平面设计作品
¥456.00定价:¥630.00 (7.24折)
【预订】Brand Premium: How Smart Brands Make More Money 美国库房发货,通常付款后3-5周到货!
¥246.00
【预订】Brand Famous 美国库房发货,通常付款后3-5周到货!
¥159.00
【预订】Brand Management 9783030661182 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030661182 Author 作者 Mogaji Format 版本 平装-胶订 Pages Number 页数 270页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2021-11-04 Language 语种 其它(含多语) Book Contents 内容简介 Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management.Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options.With case
¥629.00
Brand创意呈现6VI 品牌创意呈现2019年品牌设计年鉴 广告海报设计 字体设计 品牌设计 古田路9号平面设计书籍 专注原版
¥268.00
【预订】Brand Choice: Revealing Customers' Unconscious-Automatic 美国库房发货,通常付款后3-5周到货!
¥1002
【预订】Brand Aid: Taking Control of Your Reputation--Before Eve 美国库房发货,通常付款后3-5周到货!
¥105.00
【预订】Brand Assets 9780470844236 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780470844236 Author 作者 Tony Tollington Format 版本 精装 Pages Number 页数 158页 Publisher 出版社 Wiley Publication Date 出版日期 2002-04-22 Product Dimensions 商品尺寸 10 x 6.7 x 0.7 cm Shipping Weight 商品重量 1030g Language 语种 英语 Book Contents 内容简介 Can a brand qualify as an asset Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company’s trade. In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as ass
¥1073
【预订】BranD * 9789887895367 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895367 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-07-06 Language 语种 英语 Book Contents 内容简介 If you take a careful look at what has been designed, think carefully about it, taking in social and other contexts, you get a pretty good feel for what needs to be done. Often it’s just a mild tweak that’ s required. Judgment is what’s needed. And careful discussions, with clients, and the other shareholders. When you really include the larger framework of things, correct results are achievable.” It is a challenge for us to discuss materials in this issue, for we don’t want to use too many materials to represent the characteristics and feelings. We only hope that we can provide readers with a comfortable experience to appreciate the works and interviews of designers.
¥145.00
【预订】Brand Equity in the Banking Industry 美国库房发货,通常付款后3-5周到货!
¥390.00
BranD杂志 国际品牌设计杂志No.52期 中文版 艺术平面设计期刊书籍主题:Tea Please随刊送五款BranD 现货24小时内发货
¥85.00定价:¥288.00 (2.96折)
【预售 按需印刷】Brand Preference Towards Marriott Hotels
¥527.00
【预订】Brand Triad: Toolbox for Strategic Brand Assessment and 美国库房发货,通常付款后3-5周到货!
¥204.00
【预订】Brand U: 4 Steps to the College of Your Dreams 978099043 美国库房发货,通常付款后3-5周到货!
¥138.00
【预订】Brand Fans 9783319840321 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319840321 Author 作者 Aaron C.T. Smith RMIT University Melbourne VIC Australia Format 版本 平装-胶订 Pages Number 页数 249页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-05-03 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.5 cm Shipping Weight 商品重量 690g Language 语种 英语 Book Contents 内容简介 Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as we
¥1324
【预订】Brand NFL: Making and Selling America's Favorite Sport 美国库房发货,通常付款后3-5周到货!
¥313.00
【预订】Brand Storming: Managing Brands in the Era of Complexity 美国库房发货,通常付款后3-5周到货!
¥467.00