【预售 按需印刷】CUSTOMER RELATIONSHIP MANAGEMENT
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【预订】Customer Relationship Management 美国库房发货，通常付款后3-5周到货！
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【预售 按需印刷】Customer Relationship Management 北京发货，付款后10天内发货
¥283.00
【预售 按需印刷】Customer Relationship Management in Companies
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【预订】Customer Relationship Management: How To Develop and Exe 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781953349644 Author 作者 Michael Pearce Format 版本 平装-胶订 Pages Number 页数 150页 Publisher 出版社 Business Expert Press Publication Date 出版日期 2020-12-31 Product Dimensions 商品尺寸 15.24 x 1.14 x 22.86 cm Shipping Weight 商品重量 290.3 g Language 语种 其它（含多语） Book Contents 内容简介 The subject of the book is “Customer Relationship Management (CRM).” The target audience is multi-layered:Businesses of all types and sizes from SME’s upwards. Board Directors, Senior Managers and middle managers in CRM related functions: IT, Marketing, Sales, Customer Service etc.MBA and masters’ students and upper level graduates studying business related degrees.Students or independent learners seeking CRM education or certification through organisations such as AARM (Association for the Advancement of Relationship Marketing).Those purs
¥382.00
【预订】Customer Relationship Management: Erfolgreiche 美国库房发货，通常付款后3-5周到货！
¥716.00
【预订】Customer Relationship Management im Handel 9783540429029 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783540429029 Author 作者 Dieter Ahlert Universit?t Münster LS für BWL insb. Münste Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2002-05-27 Product Dimensions 商品尺寸 23.4 x 15.6 x 2.7 cm Shipping Weight 商品重量 0.8 kg Language 语种 其它（含多语） Book Contents 内容简介 Customer Relationship Management stellt das Beziehungsgeflecht zwischen Herstellern, H ndlern und Kunden vor neue Herausforderungen. Wie gestaltet man eine einheitliche Kommunikation mit dem Kunden ber verschiedene Kan le Wie kann eine individuelle Ansprache des Kunden erreicht werden? Wie nutzt man neue Technologien, um ein genaueres Bild vom Kunden zu gewinnen? Und welche Ma nahmen zur Kundenbindung sind Erfolg versprechend? Die Optimierung der Beziehungsqualit t nach wirtschaftlichen Kriterien bildet
¥1024
【预订】Customer Relationship Management 9783642201097 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783642201097 Author 作者 Kumar Format 版本 精装 Pages Number 页数 379页 Publication Date 出版日期 2012-10-20 Shipping Weight 商品重量 964g Language 语种 英语 Book Contents 内容简介 Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy.This?book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve
¥1200
【预售 按需印刷】Customer Relationship Management in Banks
¥672.35
【预订】Customer Relationship Management 9783662553800 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783662553800 Author 作者 Kumar Format 版本 精装 Pages Number 页数 417页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2017-10-15 Language 语种 英语 Book Contents 内容简介 This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage proble
¥985.00
【预订】Customer Relationship Management: The Ultimate Guide to 美国库房发货，通常付款后3-5周到货！
¥1095
【预订】Customer Relationship Management 9783662585542 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783662585542 Author 作者 V. Kumar Format 版本 平装-胶订 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2019-01-11 Language 语种 其它（含多语） Book Contents 内容简介 This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title "CRM at Work" all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. T
¥711.00
【预订】Customer Relationship Management in the Financial Indust 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783642355530 Author 作者 Rajola Format 版本 精装 Pages Number 页数 181页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2013-05-17 Shipping Weight 商品重量 461g Language 语种 英语 Book Contents 内容简介 An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack of complete business integration. ?Increased exchange of knowledge between customers and the amount of such data available is steadily becoming a challenge for companies, especially in extending internal systems to global information systems with the purpose to collect and update data on a global scale.In this book, Prof. Rajola analyses di
¥548.00
【预订】Customer Relationship Management Systems Handbook Manage 美国库房发货，通常付款后3-5周到货！
¥1582
【预订】Customer Relationship Management 9783540424444 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783540424444 Author 作者 J?rg Link Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2001-09-14 Product Dimensions 商品尺寸 23.4 x 15.6 x 2.1 cm Shipping Weight 商品重量 0.7 kg Language 语种 其它（含多语） Book Contents 内容简介 Customer Relationship Management (CRM) hat die Herstellung erfolgreicher Kundenbeziehungen zum Gegenstand. Hier existieren durch die Kundenorientierten Informationssysteme (Database Marketing, Computer Aided Selling, Online Marketing) ganz neue M glichkeiten, Kundenw nsche individueller, wirkungsvoller, schneller und kosteng nstiger zu erfassen, zu bearbeiten und dadurch Kunden langfristig zu binden. Um dem Kunden zahlreiche Kommunikationskan le und hohe Reaktionsgeschwindigkeit bieten zu k nnen, mu ein hoher Integrationsgrad inne
¥818.00
【预售 按需印刷】CUSTOMER RELATIONSHIP MANAGEMENT 北京发货，付款后10天内发货
¥787.00
【预售 按需印刷】Customer Relationship Management 北京发货，付款后10天内发货
¥829.00
【预订】Customer Relationship Management in the Financial Indust 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783642435645 Author 作者 Rajola Format 版本 平装-胶订 Pages Number 页数 181页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2015-06-23 Product Dimensions 商品尺寸 9.2 x 6.1 x 0.4 cm Shipping Weight 商品重量 308g Language 语种 英语 Book Contents 内容简介 An integrated view of IT and business processes through extended IT governance allows financial institutions to innovate operations which improve business and organizational performance. However, financial institutions still face challenges with CRM systems in delivering expected results due to lack of complete business integration. ?Increased exchange of knowledge between customers and the amount of such data available is steadily becoming a challenge for companies, especially in extending internal systems to global information systems with the purpose to collect and upda
¥548.00
【预订】Customer Relationship Management (Crm) - Grundlagen 美国库房发货，通常付款后3-5周到货！
¥792.00
【预订】Customer Relationship Management: Organizational and 美国库房发货，通常付款后3-5周到货！
¥548.00
【预订】Customer Relationship Management in Der Praxis: 美国库房发货，通常付款后3-5周到货！
¥512.00
【预订】Customer Relationship Management: Perspectives from 美国库房发货，通常付款后3-5周到货！
¥859.00
【预订】Customer Relationship Management and the Social and Sema 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781613500446 Author 作者 Ricardo Colomo-Palacios Format 版本 精装 Pages Number 页数 360页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2011-08-31 Product Dimensions 商品尺寸 27.9 x 21.6 x 2.1 cm Shipping Weight 商品重量 1.1 kg Language 语种 其它（含多语） Book Contents 内容简介 The ever-growing influence of the Internet has caused a paradigm shift in relationships between customers and companies. New types of interaction introduced by Web 1.0 have undergone a dramatic change in quantity and quality with the advent of Web 2.0. Web 3.0, better known as the Semantic Web, will also significantly impact how companies understand Customer Relationship Management (CRM).Customer Relationship Management and the Social and Semantic Web: Enabling Cliens Conexus provides an overview of the field of the Semantic Web, social Web, an
¥1582
【预订】Customer Relationship Management Implementation in Autom 美国库房发货，通常付款后3-5周到货！
¥1120
【预售 按需印刷】Customer Relationship Management in Service Sector
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【预订】Customer Relationship Management 9781138919525 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781138919525 Author 作者 Roger J. Baran and Robert J. Galka Format 版本 平装-胶订 Pages Number 页数 456页 Publisher 出版社 Routledge Publication Date 出版日期 2016-12-15 Language 语种 英语 Book Contents 内容简介 This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy.
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【预订】Customer Relationship Management in Service Sector 美国库房发货，通常付款后3-5周到货！
¥1494
【预售按需印刷】Customer Relationship Management in Bankin
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【预售 按需印刷】Customer Relationship Management (CRM) 北京发货，付款后10天内发货
¥622.00
【预订】Customer Relationship Management Strategies in the Digit 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781466682313 Author 作者 Süphan Nas?r Format 版本 精装 Pages Number 页数 322页 Publisher 出版社 IGI Publishing Publication Date 出版日期 2015-06-30 Language 语种 英语 Book Contents 内容简介 In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty.Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers. Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practice
¥1710
【预订】Customer Relationship Management 9781138919518 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781138919518 Author 作者 Roger J. Baran and Robert J. Galka Format 版本 精装 Pages Number 页数 456页 Publisher 出版社 Routledge Publication Date 出版日期 2016-12-15 Language 语种 英语 Book Contents 内容简介 This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important, aspect of marketing strategy.
¥4522
【预订】Customer Relationship Management (CRM) for Medium and Sm 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367708894 Author 作者 Antonio Specchia Format 版本 精装 Pages Number 页数 192页 Publisher 出版社 Productivity Press Publication Date 出版日期 2022-01-25 Product Dimensions 商品尺寸 254 x 178 mm (7 x 10) Language 语种 其它（含多语） Book Contents 内容简介 Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run their daily activities, and small businesses and solopreneurs must track their marketing effort, a functioning structure for maintaining their contacts with prospects and clients to improve the effectiveness of their sales effort. CRM tools, once only available to large corporations, is now powerful techn
¥1507
【预售 按需印刷】Customer Relationship Management Dimensio
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【预售 按需印刷】Customer Relationship Management Strategies
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【预订】Customer Relationship Management strukturiert dargestell 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783642620560 Author 作者 J?rg Schumacher Softlab GmbH München Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2012-08-24 Product Dimensions 商品尺寸 23.4 x 15.6 x 1.8 cm Shipping Weight 商品重量 0.5 kg Language 语种 其它（含多语）
¥768.00
【预订】Customer Relationship Management: Concepts and Technolog 美国库房发货，通常付款后3-5周到货！
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【预售 按需印刷】Customer Relationship Management
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【预订】Customer Relationship Management (CRM) for Medium and Sm 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780367708863 Author 作者 Antonio Specchia Format 版本 平装-胶订 Pages Number 页数 192页 Publisher 出版社 Productivity Press Publication Date 出版日期 2022-01-25 Product Dimensions 商品尺寸 254 x 178 mm (7 x 10) Language 语种 其它（含多语） Book Contents 内容简介 Customer Relationship Management (CRM) systems are a growing topic among small and medium-sized enterprises, entrepreneurs, and solopreneurs, and it is completely clear that CRM is a tool that businesses should have in place to manage sales processes. Teams of salespeople must have a system to run their daily activities, and small businesses and solopreneurs must track their marketing effort, a functioning structure for maintaining their contacts with prospects and clients to improve the effectiveness of their sales effort. CRM tools, once only available to large corporations, is now powerfu
¥482.00
【预订】Customer Relationship Management strukturiert dargestell 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783540412809 Author 作者 J?rg Schumacher Softlab GmbH München Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2003-08-19 Product Dimensions 商品尺寸 23.4 x 15.6 x 1.8 cm Shipping Weight 商品重量 0.5 kg Language 语种 其它（含多语） Book Contents 内容简介 Das Buch bietet eine fundierte Einf hrung in das Customer Relationship Management (CRM) und erl utert systematisch CRM-spezifische Prozesse, Systeme und Technologien. Wichtige Prozesse im CRM werden anhand ausf hrlicher Prozessbeschreibungen und Referenzmodelle dargestellt. Eine
¥870.00
【预售 按需印刷】Customer Relationship Management Strategies in the 北京发货，付款后10天内发货
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【预订】Customer Relationship Management 9781529767414 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781529767414 Author 作者 Samit Chakravorti Format 版本 平装-胶订 Pages Number 页数 304页 Publisher 出版社 Sage Publication Date 出版日期 2023-02-10 Language 语种 其它（含多语） Book Contents 内容简介 Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultu
¥646.00
【预订】Customer Relationship Management 9781529767421 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781529767421 Author 作者 Samit Chakravorti Format 版本 精装 Pages Number 页数 304页 Publisher 出版社 Sage Publication Date 出版日期 2023-02-10 Language 语种 其它（含多语） Book Contents 内容简介 Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural int
¥1679
【预售 按需印刷】Customer Relationship Management (CRM)
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【预售 按需印刷】Customer Relationship Management (CRM) 北京发货，付款后10天内发货
¥767.00
【预订】Customer Relationship Management im Handel 9783642627446 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783642627446 Author 作者 Dieter Ahlert Universit?t Münster LS für BWL insb. Münste Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2012-10-04 Product Dimensions 商品尺寸 23.4 x 15.6 x 2.4 cm Shipping Weight 商品重量 0.7 kg Language 语种 其它（含多语）
¥716.00
【预订】Customer Relationship Management im Krankenhaus 97838349 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783834927781 Author 作者 Dirk Heinrich Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2011-03-15 Product Dimensions 商品尺寸 21 x 14.8 x 2.4 cm Shipping Weight 商品重量 0.6 kg Language 语种 其它（含多语） Book Contents 内容简介 Mit einem Geleitwort von Univ.-Prof. Dr. Michael Lingenfelder
¥768.00
预订 Customer Relationship Management: A powerful tool for att 国外库房发货，通常付款后3-5周到货
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预订 Customer Relationship Management: 9788179602768 国外库房发货，通常付款后3-5周到货
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【3-6周达】Customer Relationship Management [ISBN:9780071379540] 【全球购】进口原版图书，一般3-6周左右到国内
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海外直订Customer Relationship Management in Electronic Markets 电
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海外直订Customer Relationship Management 客户关系管理
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海外直订Customer Relationship Management: The Ultimate Guide to
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