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Product Details 基本信息 ISBN-13 书号 9781466646797 Author 作者 Michael A. Chilton Format 版本 精装 Pages Number 页数 387页 Publisher 出版社 Information Science Publishing Publication Date 出版日期 2013-10-31 Language 语种 英语 Book Contents 内容简介 Knowledge is a significant organizational resource. In order to build and sustain a competitive advantage, this knowledge must be protected within an organization’s core businesses from discovery by competitors.Knowledge Management and Competitive Advantage: Issues and Potential Solutions examines current research in support of knowledge management by focusing on how knowledge resources can be used to create and sustain competitive advantages. By combining imitation and innovation theories, this book is a vital resource for information system and management professionals, students, and researchers in order to achieve an organization’s competitive advantag
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Product Details 基本信息 ISBN-13 书号 9781613501719 Author 作者 Avinash Kapoor Format 版本 精装 Pages Number 页数 294页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2011-09-30 Product Dimensions 商品尺寸 27.9 x 21.6 x 1.8 cm Shipping Weight 商品重量 1 kg Language 语种 其它(含多语) Book Contents 内容简介 Successful brand building helps sustain relationships with consumers, creating long-term sustainable competitive advantage and protecting businesses from market turbulence and uncertainties. Manufacturing processes can often be duplicated in ways that strongly held attitudes established in consumers’ minds cannot.Branding and Sustainable Competitive Advantage: Building Virtual Presence explores the processes involved in managing brands for long-term sustainable competitive advantage. Managers, professionals, and researchers will better understand the im
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