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Product Details 基本信息 ISBN-13 书号 9781398605640 Author 作者 Brian Finch Format 版本 平装-胶订 Pages Number 页数 192页 Publisher 出版社 Kogan Page Publication Date 出版日期 2022-07-03 Product Dimensions 商品尺寸 138x216mm Shipping Weight 商品重量 260 Language 语种 其它(含多语) Book Contents 内容简介 If you are starting or selling your own business, or wanting to expand your company, business plans are essential. Get expert guidance on how to make an impact with your business plan and successfully communicate your strategic vision.Whether it is to raise finance, sell a business or develop a specific project, this is your one-stop guide to producing the most professional and convincing business plan for a new venture. This 7th edition now features even more practical exercises, useful templates and top tips to help you write a comprehensive and compelling plan, as well as con
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Product Details 基本信息 ISBN-13 书号 9781398605688 Author 作者 John Westwood Format 版本 平装-胶订 Pages Number 页数 192页 Publisher 出版社 Kogan Page Publication Date 出版日期 2022-07-03 Product Dimensions 商品尺寸 138x216mm Shipping Weight 商品重量 265 Language 语种 其它(含多语) Book Contents 内容简介 A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 7th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is
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