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Product Details 基本信息 ISBN-13 书号 9780199671458 Author 作者 Holt Format 版本 精装 Pages Number 页数 304页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2018-01-25 Language 语种 英语 Book Contents 内容简介 This book re-orients our thinking about strategy away from its being a mode of control and towards its being one of self awareness. The author defines strategic inquiry as the undertaking of successive attempts to present an organization to itself and others. This, the book argues, is an activity of judgment, not decision.
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Product Details 基本信息 ISBN-13 书号 9781032222363 Author 作者 Holt Format 版本 精装 Pages Number 页数 204页 Publisher 出版社 Routledge Publication Date 出版日期 2022-06-01 Product Dimensions 商品尺寸 254 x 178 mm (7 x 10) Language 语种 其它(含多语) Book Contents 内容简介 This comprehensive and richly illustrated book explains how to create a differentiation strategy—a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. Filled with frameworks, tools, and templates, this book will enable you to create a compelling answer to your customers’ most fundamental question: Why should I buy from you instead of your competitors What makes you different? The first half of the book provides an in-depth analysis of the concepts and principles that underlie the practice of differentiation, including the meaning of competiti
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