跨越鸿沟:颠覆性产品营销指南(原书第3版) 畅销30年,全球销量超百万!杰弗里·摩尔代表作,陆奇力荐!
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【中商原版】跟踪阴影 The Seared Lands 英文原版 James A Moore 奇幻科幻小说
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跨越鸿沟 英文原版 Crossing the Chasm 英文版市场营销书 颠覆性产品营销 正版进口书籍 可搭挑战者销售 产品营销圣经,高科技营销魔法之父著
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Product Details 基本信息 ISBN-13 书号 9783030202019 Author 作者 Paul A. Moore Format 版本 精装 Pages Number 页数 310页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2019-08-12 Language 语种 英语 Book Contents 内容简介 Have you ever thought about what a dog smells as it stops to sniff at a tree Or what a cat is watching as it stares intensely off into space? What about animals in the wild? What do they see, hear, smell, and feel? How do they perceive their surroundings? This is the illusive world. A world filled with fascinating stimuli that we are not equipped to detect. This is particularly true because we tend to rely so heavily on our eyes or ears.We are figuratively, and literally, blind to this part of the natural world. This part, which is full of stimuli we cannot perceive, encompasses the daily lives of so many animals. Beneath our feet are ants, moles, and spiders using vi
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Product Details 基本信息 ISBN-13 书号 9783319362830 Author 作者 Paul A. Moore Format 版本 平装-胶订 Pages Number 页数 213页 Publisher 出版社 Springer International Publishing Publication Date 出版日期 2016-08-23 Shipping Weight 商品重量 361g Language 语种 英语 Book Contents 内容简介 The main purpose of the book is to provide insight into an area that humans often take for granted. There are wonderful and exciting stories of organisms using chemical signals as a basis of a sophisticated communication system. In many instances, chemical signals can provide more detailed and accurate information than any other mode of communication, yet this world is hidden from us because of our focus on visual and auditory signals. Although we have a diversity of senses available to us, humans are primarily auditory and visual animals. These stimuli are sent to the more cognitive areas of our brain where they a
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Product Details 基本信息 ISBN-13 书号 9781439847909 Author 作者 Lesley E. Smart and Elaine A. Moore Format 版本 平装-胶订 Pages Number 页数 496页 Publication Date 出版日期 2012-05-29 Shipping Weight 商品重量 816g Language 语种 英语 Book Contents 内容简介 The fourth edition of this volume has been comprehensively revised and updated. Building a foundation with a thorough de*ion of crystalline structures, the book presents a wide range of the synthetic and physical techniques used to prepare and characterize solids. The text discusses bonding, superconductivity, and electrochemical, magnetic, optical, and conductive properties. The authors have updated sections to cover STEM, ionic conductivity, nanotubes and related structures such as graphene, metal-organic frameworks, and FeAs superconductors. They also include additional new chapters on biological systems in synthesis, solid state modeling, and metamaterials.
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