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Product Details 基本信息 ISBN-13 书号 9781398606593 Author 作者 Christina Inge Format 版本 平装-胶订 Pages Number 页数 336页 Publisher 出版社 Kogan Page Publication Date 出版日期 2022-09-03 Product Dimensions 商品尺寸 234x156mm Shipping Weight 商品重量 1.04 Language 语种 其它(含多语) Book Contents 内容简介 Stop feeling overwhelmed by data and start using it to its full potential, to create an agile and forward-looking strategy that enables customer-centric marketing, builds your brand and develops product strategies. Many brands talk about creating a marketing strategy powered by data, analytics and metrics. Yet too often they’re still overwhelmed by data, or unsure of how to use it to create a flexible and future-focused strategy that doesn’t just validate what’s happened in the past. Marketing Metrics takes readers through all the stages of implementing a data-first s
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Product Details 基本信息 ISBN-13 书号 9780749476526 Author 作者 Jeroen Geelhoed Format 版本 精装 Pages Number 页数 320页 Publisher 出版社 Kogan Page Publication Date 出版日期 2015-01-03 Product Dimensions 商品尺寸 9.21 x 6.14 x 0.75 Shipping Weight 商品重量 1.38 Language 语种 其它(含多语) Book Contents 内容简介 The consequences of a primary focus on shareholders over the last few decades has emphasised that that a new model of value creation is necessary. Today’s economy demands organisations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting resul
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Product Details 基本信息 ISBN-13 书号 9781398609662 Author 作者 Shailin Dhar Format 版本 平装-胶订 Pages Number 页数 248页 Publisher 出版社 Kogan Page Publication Date 出版日期 2023-05-03 Product Dimensions 商品尺寸 156 x 234 mm Language 语种 其它(含多语) Book Contents 内容简介 How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today They can learn about the metrics worth using, the importance of measurement and the technology available. With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer’s Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology f
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海外直订The Heart of Transformation: Build the Human Capabilitie
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