【预售 按需印刷】Consumer Behavior Theories 北京发货,付款后10天内发货
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按需印刷Business Analytics and Cyber Security Management in Orga 预订,预计下单后2-3周左右发货!
¥2738
海外直订Crowd-Based Business Models: Using Collective Intelligen
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明星店铺 中华商务进口图书旗舰店
【预售 按需印刷】Qualitative Marketing Research
¥192.95
预售 按需印刷 Information Communication Technologies and信息通信技术与全球零 北京发货,付款后10天内发货
¥1265.25
【预订】Understanding Consumer Behavior and Consumption Experien 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781466675186 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 303页 Publisher 出版社 IGI Publishing Publication Date 出版日期 2015-06-30 Product Dimensions 商品尺寸 10 x 7 x 0.7 cm Language 语种 英语 Book Contents 内容简介 Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures.Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business m
¥1516
【预订】Sustainable Businesses in Developing Economies 978303051 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030516833 Author 作者 Rajagopal(作者) Format 版本 平装-胶订 Pages Number 页数 256页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2021-10-27 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.6 cm Shipping Weight 商品重量 820g Language 语种 其它(含多语) Book Contents 内容简介 Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their
¥1300
预订 Overcoming Barriers in Geriatric Oral Health Care [ISBN:9 【全球购】进口原版图书,约5-8周到达国内后发出
¥392.00
【预订】An Introduction to the Mechanics of Fluids 美国库房发货,通常付款后3-5周到货!
¥520.00
按需印刷POR Fósforo do solo - Reciclagem de depósitos lacustres 预订,预计下单后3-6周左右发货!
¥723.00
按需印刷Understanding Consumer Behavior and Consumption Experien 预订,预计下单后2-3周左右发货!
¥2312
【预订】Strategic Rethinking: Connecting Local-Global Business M 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781536168358 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 297页 Publisher 出版社 Nova Science Publishers Publication Date 出版日期 2019-11-22 Language 语种 其它(含多语) Book Contents 内容简介 Globalization has moved through several change phases from capitalistic philosophy to democratic business notions involving stakeholders in the process of business growth. Large companies are seeking to harness globalization through cooperation with the local enterprises to reach the bottom-of-the-pyramid market segment. The opportunities for global businesses are expanding with the support of rapidly emerging product markets, the global race for innovation, technology, and talent management, which tend to widen the impact of digitization. The multinational companies today are engaging with the local enterprises to exploit reverse innovations and build new bus
¥1456
【预订】Contemporary Marketing Strategy 9783030119102 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030119102 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 277页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2019-02-25 Language 语种 英语 Book Contents 内容简介 The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by ass
¥1343
预订Milk and Milk Products Technology [ISBN:9789389354133] 【全球购】进口原版图书,约5-8周到达国内后发出
¥1276
预订 Advancements in Smart Computing and Information Security 【全球购】进口原版图书,约5-8周到达国内后发出
¥702.00
按需印刷Synthesis & bio activities of pyrazole substituted 9-ani 预订,预计下单后2-3周左右发货!
¥480.00
【预订】Transgenerational Marketing 9783030339289 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030339289 Author 作者 Rajagopal(作者) Format 版本 平装-胶订 Pages Number 页数 298页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-12-03 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.7 cm Shipping Weight 商品重量 940g Language 语种 其它(含多语) Book Contents 内容简介 This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Often, strategic choices of companies lean towards developing competitive differentiations that enable consumers to realize the value of money, causing loyalty shifts in the competitive marketplace. The book focuses on the consumer as the pivot of marketing and argues that t
¥1324
按需印刷Information Communication Technologies and Globalization 预订,预计下单后2-3周左右发货!
¥2050
【预订】Entrepreneurship and Regional Development 9783030455231 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030455231 Author 作者 Rajagopal Format 版本 平装-胶订 Pages Number 页数 404页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2021-11-01 Language 语种 其它(含多语) Book Contents 内容简介 This edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional development and their impact on global-local business imperatives. Discussions in this volume critically analyze the convergence of entrepreneurship, innovation, technology, business practices, public policies, political ideologies, and consumer values for improving the global-local business paradigm to support regional development. This book also delves into contemporary entrepreneurship models, converging business strategies towards entrepreneurial and industrial alliance in manufacturing, services, and marketing organizations. It contemplat
¥1457
【预订】Business Dynamics in North America 9783319862057 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319862057 Author 作者 Rajagopal EGADE Business School Mexico City Mexico Format 版本 平装-胶订 Pages Number 页数 301页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-09-11 Language 语种 英语 Book Contents 内容简介 This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, re
¥1002
【预售 按需印刷】Innovative Business Projects
¥156.40
海外直订医药图书MW synthesis & biological activities of benzimidazol
¥552.00
明星店铺 中华商务进口图书旗舰店
预订Studies on Vanadium based Schottky Contacts to n-type Indi 【全球购】进口原版图书,约5-8周到达国内后发出
¥915.00
按需印刷Mise en ?uvre d un onduleur multiniveau avec un nombre r 预订,预计下单后3-6周左右发货!
¥673.00
【预订】Darwinian Fitness in the Global Marketplace: Analysing t 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥750.77
【预订】Resource Use, Culture and Ecological Change 美国库房发货,通常付款后3-5周到货!
¥1082
预售 按需印刷 Data-parallel Digital Signal Processors 北京发货,付款后10天内发货
¥1032
【预订】Advancements in Smart Computing and Information Security 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783031230943 Author 作者 Sridaran Rajagopal Format 版本 平装-胶订 Pages Number 页数 270页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2023-01-09 Language 语种 其它(含多语)
¥728.00
预售 按需印刷 Marketing Decision Making and the Manageme营销决策和定价管理: 北京发货,付款后10天内发货
¥1419
预售 按需印刷 Synthesis & bio activities of pyrazole sub 北京发货,付款后10天内发货
¥480.00
【预订】Wild Ornamental Plants of Kadapa District, Andhra Prades 美国库房发货,通常付款后3-5周到货!
¥803.00
【预订】Managing Startup Enterprises in Emerging Markets 9783030 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030281540 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 178页 Publisher 出版社 Springer International Publishing Publication Date 出版日期 2019-11-05 Language 语种 英语 Book Contents 内容简介 This book provides a comprehensive view of the entrepreneurial dynamics within startups byanalyzing their marketing strategies in the context of exploiting new opportunities,enhancing stakeholder values, and protecting their business ecosystem for continuousgrowth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This bookexplores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises
¥522.00
海外直订Darwinian Fitness in the Global Marketplace: Analysing t
¥576.00
明星店铺 中华商务进口图书旗舰店
¥640.90
【预订】Competitive Branding Strategies 9783030249328 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030249328 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 294页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2019-10-09 Language 语种 英语 Book Contents 内容简介 Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It
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海外直订Handbook of Heterogeneous Networking 异构网络手册
¥4072
明星店铺 中华商务进口图书旗舰店
按需印刷Start-Up Enterprises and Contemporary Innovation Strateg 预订,预计下单后2-3周左右发货!
¥2994
预订 高被引Sustainable Value Creation in the Fine and Speciality 【全球购】进口原版图书,约5-8周到达国内后发出
¥1437
【预订】Lecture Notes in Engineering 9783110789423 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783110789423 Author 作者 Rajagopal Format 版本 平装-胶订 Pages Number 页数 235页 Publisher 出版社 Walter de Gruyter Publication Date 出版日期 2022-10-31 Product Dimensions 商品尺寸 24,0 x 17,0 Language 语种 其它(含多语) Book Contents 内容简介 Viscoelasticity is the property of materials that exhibit both viscous and elastic characteristics when undergoing deformation. This book presents a set of lecture notes that introduce the topic of viscoelasticity and linearized elasticity to graduate and senior undergradute students. These notes have been used by the author for many years to teach one of the top courses in the country on linearized elasticity.
¥675.00
【预订】Innovative Business Projects: Breaking Complexities, Bui 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥199.14
按需印刷Innovative Business Projects 预订,预计下单后2-3周左右发货!
¥184.00
按需印刷Data-parallel Digital Signal Processors 预订,预计下单后2-3周左右发货!
¥1032
海外直订Natural Dyes for Silk 丝绸用天然染料
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明星店铺 中华商务进口图书旗舰店
预订 Role of Nutrients in Neurological Disorders [ISBN:9789811 【全球购】进口原版图书,约5-8周到达国内后发出
¥1678
【预订】Metabotropic GPCRs: TGR5 and P2Y Receptors in Health and 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789811315701 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 76页 Publication Date 出版日期 2018-11-14 Language 语种 英语 Book Contents 内容简介 This book will provide current understandings about two ubiquitously expressed metabotropic GPCRs, G-coupled purinoreceptor type 2 (P2Y) and Takeda G-protein-coupled bile acid receptor 5 (TGR5). G protein coupled receptors (GPCRs) are the largest family of proteins implicated in majority of cellular responses. The two receptor sub-families play a central role in many physiological functions as well as in many pathological conditions. This book offers up-to-date information on the physiological functions, signaling pathways and regulatory mechanisms of P2Y and TGR5 receptors. In addition, this book provides a comprehensive overview about the abnormalities of P2Y/TGR5 receptors and their contribution in the development and pro
¥1040
【预订】Innovation, Technology, and Market Ecosystems 9783030230 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030230128 Author 作者 Rajagopal Format 版本 平装-胶订 Pages Number 页数 407页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-09-28 Language 语种 其它(含多语) Book Contents 内容简介 This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the global-local business imperatives, and on the national economy. The chapters critically analyze the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance in the context of Industry 4.0 developments. This contribution will enrich know
¥1450
按需印刷Utilisation of Primary Health Services 预订,预计下单后2-3周左右发货!
¥1425
【预订】Windows NT, UNIX, NetWare Migration/Coexistence 97808493 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780849316692 Author 作者 Raj Rajagopal Format 版本 精装 Pages Number 页数 224页 Publisher 出版社 CRC Press Publication Date 出版日期 1997-12-29 Shipping Weight 商品重量 710g Language 语种 英语 Book Contents 内容简介 A manual that shows the strengths of different products and how to maximize these strengths.
¥1866
预订 Calcium Signaling: From Physiology to Diseases [ISBN:9789 【全球购】进口原版图书,约5-8周到达国内后发出
¥837.00
【预订】Transgenerational Marketing: Evolution, Expansion, and E 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030339258 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 298页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-01-26 Language 语种 英语 Book Contents 内容简介 This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Often, strategic choices of companies lean towards developing competitive differentiations that enable consumers to realize the value of money, causing loyalty shifts in the competitive marketplace. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period. It explains how consumer affections sentimen
¥1401
预订 Wild Ornamental Plants of Kadapa District, Andh... 978365 海外仓库发货,通常付款后4-9周到货!
图书信息 书号: 9783659813177 作者: Siddamurthy Rajagopal Reddy 装帧: 平装-胶订 页数: 192页 出版社: Omnium Gmbh & Co. Kg. 尺寸: 0.9 x 0.6 x 22.8 cm 出版日期: 2015-12-22 重量: 1g 语种: 其它(含多语) 内容简介 Nature has given a wealth of wild ornamental flower
¥721.00
【预订】Operational and Environmental Consequences of Large Indu 美国库房发货,通常付款后3-5周到货!
¥1470
海外直订Reflections - A Collection of 5-Minute Essays 反思-收集5分钟散文
¥113.60
明星店铺 中华商务进口图书旗舰店
按需印刷Implementierung eines Multilevel-Inverters mit reduziert 预订,预计下单后3-6周左右发货!
¥673.00
【预订】Architecting Enterprise: Managing Innovation, Technology 美国库房发货,通常付款后3-5周到货!
¥541.00
预订 Advancements in Smart Computing and Information Security 【全球购】进口原版图书,约5-8周到达国内后发出
¥837.00
预订 Operational and Environmental Consequences of L [ISBN:978 【全球购】进口原版图书,约5-8周到达国内后发出
¥1363
【预订】Systems Thinking and Process Dynamics for Marketing Syst 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781466609693 Author 作者 Dr. Rajagopal Format 版本 精装 Pages Number 页数 345页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2012-04-30 Language 语种 英语 Book Contents 内容简介 Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing.Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a tho
¥1534
预售 按需印刷 Start Up Enterprises and Contemporary Inno全球市场的创业企业与 北京发货,付款后10天内发货
¥1802.25
按需印刷Implementazione di un inverter multilivello con numero r 预订,预计下单后3-6周左右发货!
¥673.00