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Product Details 基本信息 ISBN-13 书号 9783030646349 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 149页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2021-01-16 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.5 cm Shipping Weight 商品重量 850g Language 语种 其它(含多语) Book Contents 内容简介 This book endorses entrepreneurial philosophies and develops a conceptual thinking for redefining organizational design to achieve operational efficiencies.It aims at bridging entrepreneurial theories with strategies in practice. The book discusses entrepreneurial business modeling by mapping the entrepreneurialmindset and analyzing cognitive inputs to drive entrepreneurial efficiencies. This book also discusses effectiveness of marketing strategies, causes, and effects ofmarketing strategies on entrepreneurial performance, organizational design practices, and design-to
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【预订】Competitive Branding Strategies 9783030249328 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030249328 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 294页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2019-10-09 Language 语种 英语 Book Contents 内容简介 Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It
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海外直订Resource Use, Culture and Ecological Change 资源利用、文化与生态变化
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【预订】Business Analytics and Cyber Security Management in Orga 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781522509028 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 346页 Publisher 出版社 IGI Publishing Publication Date 出版日期 2016-12-30 Language 语种 英语 Book Contents 内容简介 Traditional marketing techniques have become outdated by the emergence of the internet, and for companies to survive in the new technological marketplace, they must adopt digital marketing and business analytics practices. Unfortunately, with the benefits of improved storage and flow of information comes the risk of cyber-attack.Business Analytics and Cyber Security Management in Organizations compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business. Outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets, this book is ideal for bus
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【预订】Recent Advances in Elasticity, VIscoelasticity and Inela 美国库房发货,通常付款后3-5周到货!
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【预订】Transgenerational Marketing: Evolution, Expansion, and E 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030339258 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 298页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-01-26 Language 语种 英语 Book Contents 内容简介 This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Often, strategic choices of companies lean towards developing competitive differentiations that enable consumers to realize the value of money, causing loyalty shifts in the competitive marketplace. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period. It explains how consumer affections sentimen
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按需印刷Qualitative Marketing Research 预订,预计下单后2-3周左右发货!
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海外直订医药图书Metabotropic Gpcrs: Tgr5 and P2y Receptors in Health
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【预订】Milk & Milk Products Technology- 2nd edition 97893893541 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789389354133 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 680页 Publisher 出版社 Bs Publications Publication Date 出版日期 2019-01-01 Language 语种 其它(含多语) Book Contents 内容简介 Tba
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海外直订Sustainable Growth in Global Markets: Strategic Choices
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【预订】An Introduction to the Mechanics of Fluids 美国库房发货,通常付款后3-5周到货!
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Product Details 基本信息 ISBN-13 书号 9783031230943 Author 作者 Sridaran Rajagopal Format 版本 平装-胶订 Pages Number 页数 270页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2023-01-09 Language 语种 其它(含多语)
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海外直订Handbook of Heterogeneous Networking 异构网络手册
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【预售 按需印刷】Innovative Business Projects
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【预订】Innovative Business Projects: Breaking Complexities, Bui 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
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【预订】Innovation, Technology, and Market Ecosystems 9783030230 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030230128 Author 作者 Rajagopal Format 版本 平装-胶订 Pages Number 页数 407页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-09-28 Language 语种 其它(含多语) Book Contents 内容简介 This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the global-local business imperatives, and on the national economy. The chapters critically analyze the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance in the context of Industry 4.0 developments. This contribution will enrich know
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海外直订Reflections - A Collection of 5-Minute Essays 反思-收集5分钟散文
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预订 高被引Bio-Imaging: Principles, Techniques, and Applications 【全球购】进口原版图书,约5-8周到达国内后发出
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【预订】Operational and Environmental Consequences of Large Indu 美国库房发货,通常付款后3-5周到货!
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【预订】Business Dynamics in North America 9783319862057 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319862057 Author 作者 Rajagopal EGADE Business School Mexico City Mexico Format 版本 平装-胶订 Pages Number 页数 301页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-09-11 Language 语种 英语 Book Contents 内容简介 This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, re
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【预订】Managing Startup Enterprises in Emerging Markets 9783030 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030281540 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 178页 Publisher 出版社 Springer International Publishing Publication Date 出版日期 2019-11-05 Language 语种 英语 Book Contents 内容简介 This book provides a comprehensive view of the entrepreneurial dynamics within startups byanalyzing their marketing strategies in the context of exploiting new opportunities,enhancing stakeholder values, and protecting their business ecosystem for continuousgrowth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This bookexplores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises
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【预订】Mechanics of Mixtures 9789810215859 美国库房发货,通常付款后3-5周到货!
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预订 Data Science and Applications for Modern Power Systems [I 【全球购】进口原版图书,约5-8周到达国内后发出
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【预订】Wild Ornamental Plants of Kadapa District, Andhra Prades 美国库房发货,通常付款后3-5周到货!
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预订 Mechanical Response of Polymers: An Introduction [ISBN:97 【全球购】进口原版图书,约5-8周到达国内后发出
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海外直订Innovative Business Projects: Breaking Complexities, Bui
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海外直订Crowd-Based Business Models: Using Collective Intelligen
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【预订】Transgenerational Marketing 9783030339289 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030339289 Author 作者 Rajagopal(作者) Format 版本 平装-胶订 Pages Number 页数 298页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-12-03 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.7 cm Shipping Weight 商品重量 940g Language 语种 其它(含多语) Book Contents 内容简介 This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Often, strategic choices of companies lean towards developing competitive differentiations that enable consumers to realize the value of money, causing loyalty shifts in the competitive marketplace. The book focuses on the consumer as the pivot of marketing and argues that t
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海外直订Darwinian Fitness in the Global Marketplace: Analysing t
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海外直订医药图书MW synthesis & biological activities of benzimidazol
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海外直订Environmental, Economic and Policy Aspects of Biofuels 生
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【预订】Contemporary Marketing Strategy 9783030119102 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030119102 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 277页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2019-02-25 Language 语种 英语 Book Contents 内容简介 The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by ass
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按需印刷Mise en ?uvre d un onduleur multiniveau avec un nombre r 预订,预计下单后3-6周左右发货!
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【预订】Business Dynamics in North America 9783319576053 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319576053 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 301页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2017-08-17 Shipping Weight 商品重量 544g Language 语种 英语 Book Contents 内容简介 This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, researchers,
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