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Product Details 基本信息 ISBN-13 书号 9783319862057 Author 作者 Rajagopal EGADE Business School Mexico City Mexico Format 版本 平装-胶订 Pages Number 页数 301页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-09-11 Language 语种 英语 Book Contents 内容简介 This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, re
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Product Details 基本信息 ISBN-13 书号 9783319946122 Author 作者 Rajagopal EGADE Business School Mexico City Mexico Format 版本 精装 Pages Number 页数 446页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-10-01 Language 语种 英语 Book Contents 内容简介 This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm. It also enriches knowledge on contemporary business strategies against conventional wisdom of managing companies today. Shifts in the global economic and political order have significantly affected the business patterns within developed, developing, and emerging markets. The reversal of political ideologies from liberal to protectionist business frameworks are disrupting the trade flows that were rooted in the international econom
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