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Product Details 基本信息 ISBN-13 书号 9780367388706 Author 作者 Lieven Le Bruyn Format 版本 平装-胶订 Pages Number 页数 592页 Publisher 出版社 Chapman and Hall/CRC Publication Date 出版日期 2019-08-30 Language 语种 英语 Book Contents 内容简介 This book explains the theory of Cayley-smooth orders in central simple algebras over function fields of varieties. After an introduction to partial desingularizations of commutative singularities from noncommutative algebras, the book presents the invariant theoretic de*ion of orders and their centers. It proceeds to introduce étale topology and its use in noncommutative algebra as well as to collect the necessary material on representations of quivers. The subsequent chapters contain the main results on Cayley-smooth orders, including semisimple and nilpotent representations. The final chapters study Quillen-smooth algebras via their finite dimensional represent
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Product Details 基本信息 ISBN-13 书号 9783319602189 Author 作者 Lieven Format 版本 精装 Pages Number 页数 265页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2017-10-19 Shipping Weight 商品重量 618g Language 语种 英语 Book Contents 内容简介 This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as eit
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