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The Tipping Point 引爆点 当当5星级英文学习产品 誉为“21世纪的彼得德鲁克”的《纽约客》杂志专职作家
Amazon.com "The best way to understand the dramatic transformation of unknownbooks into bestsellers, or the rise of teenage smoking, or thephenomena of word of mouth or any number of the other mysteriouschanges that mark everyday life," writes Malcolm Gladwell, "is tothink of them as epidemics. Ideas and products and messages andbehaviors spread just like viruses do." Although anyone familiarwith the theory of memetics will recognize this concept, Gladwell'sThe Tipping Point has quite a few interesting twists on thesubject. For example, Paul Revere was able to galvanize the forces ofresistance so effectively in part because he was what Gladwellcalls a "Connector": he knew just about everybody, particularly therevolutionary leaders in each of the towns that he rode through.But Revere "wasn't just the man with the biggest Rolodex incolonial Boston," he was also a "Maven" who gathered extensiveinformation about the British. He knew what was going on and heknew exactly whom to tell. The phenomenon continues to
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The Tipping Point 引爆点 (ISBN 9780316679077)
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倾点/The Tipping Point: How Little Things Can Make a Big Diffe
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英文原版 The Tipping Point 引爆点 如何制作流行 英文版 Malcolm Gladwell 进口英语原
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倾点 Tipping Point, The (International MassMarket)
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon contin
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引爆流行/Tipping Point, The (International Edition)
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