【预售 按需印刷】Strategic Brand Management, 3rd Edition

¥674.90

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Alexander Chernev /2020-01-31 /Cerebellum Press

【预订】Strategic Brand Management: Building, Measuring, and Man 美国库房发货，通常付款后3-5周到货！

Product Details 基本信息 ISBN-13 书号 9781292314969 Format 版本 平装-胶订 Publication Date 出版日期 2020-06-01 Language 语种 英语

¥879.00

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暂无作者信息 /2020-06-01 /暂无出版社信息

【预订】Strategic Brand Management in Higher Education 978103217 国外库房发货，通常付款后3-5周到货！

Product Details 基本信息 ISBN-13 书号 9781032178363 Format 版本 平装-胶订 Pages Number 页数 292页 Publisher 出版社 Routledge Publication Date 出版日期 2021-09-30 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它（含多语） Book Contents 内容简介 University branding has increased substantially, due to demands on universities to enrol greater numbers of students, rising tuition fees, the proliferation of courses, the growing ’internationalization’ of universities, financial pressures, and reliance on income from foreign students. As higher education continues to grow, increased competition places more pressure on institutions to market their programs. Technological, social, and economic changes have necessitated a customer-oriented marketing system and a focus on developing the university brand.This book is unique in providing a composite overview of strategy, planning, an

¥587.00

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2021-09-30 /Routledge

【预订】Strategic Brand Management and Development 9780367338749 国外库房发货，通常付款后3-5周到货！

Product Details 基本信息 ISBN-13 书号 9780367338749 Author 作者 Sotiris T. Lalaounis Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-12-31 Product Dimensions 商品尺寸 246x174 mm Language 语种 其它（含多语）

¥1958

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Sotiris T. Lalaounis /2020-12-31 /Routledge

【预订】Strategic Brand Management and Development 9780367338756 国外库房发货，通常付款后3-5周到货！

Product Details 基本信息 ISBN-13 书号 9780367338756 Author 作者 Sotiris T. Lalaounis Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-12-31 Product Dimensions 商品尺寸 246x174 mm Language 语种 其它（含多语）

¥679.00

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Sotiris T. Lalaounis /2020-12-31 /Routledge

【预订】Strategic Brand Management 9780198797807 美国库房发货，通常付款后3-5周到货！

Product Details 基本信息 ISBN-13 书号 9780198797807 Author 作者 Rosenbaum-Elliott, Richard Format 版本 平装-胶订 Pages Number 页数 360页 Publication Date 出版日期 2018-08-03 Language 语种 英语 Book Contents 内容简介 The only textbook that builds upon the traditional branding models to fully explore the emotional, social, and cultural impact real-world brands have on contemporary consumers.

¥783.00

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Rosenbaum-Elliott, Richard /2018-08-03 /暂无出版社信息

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Lalaounis, Sotiris T. (University of Exe /2020-12-31 /Taylor & Francis Ltd

预订 Strategic Brand Management in Higher Education [ISBN:9781 【全球购】进口原版图书，一般5-8周左右到国内

¥591.00

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Edited by Bang Nguyen,T.C Melewar and Ja /2021-09-01 /Routledge

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¥1541

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Dale Saunders /2019-01-01 /Willford Press

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¥1977

书之源外文图书

Sotiris T. Lalaounis /2020-12-31 /T&F Books Group

【3-6周达】Strategic Brand Management, 3rd Edition [ISBN:9781936 【全球购】进口原版图书，一般3-6周左右到国内

¥881.00

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Chernev, Alexander /2020-01-31 /Cerebellum Press

预订 Strategic Brand Management: Building, Measuring and Manag 【全球购】进口原版图书，一般5-8周左右到国内

¥1304

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Dixon, John /2019-06-28 /Willford Press

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¥1236

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Saunders, Dale /2019-06-25 /Willford Press

预订 Strategic Brand Management and Development [ISBN:97803673 【全球购】进口原版图书，一般5-8周左右到国内

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Sotiris T. Lalaounis /2020-12-31 /T&F Books Group

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¥1977

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Nguyen, Bang; Melewar, T. C.; Hemsley-Br /2019-02-21 /Routledge

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¥1591

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Keller, Kevin,Swaminathan, Vanitha /2019-08-15 /Pearson Education Limited

海外直订Strategic Brand Management in Higher Education 高等教育战略品牌管

¥515.00

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No /2021-09-29 /Taylor & Francis Ltd

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¥2185

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Argyro Elisavet Manoli (University of Be /2025-02-12 /Routledge

海外直订Strategic Brand Management In and Through Sport 体育运动中的战略

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中华商务进口图书旗舰店

2025-02-11 /Routledge

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上海外文书店旗舰店

Rosenbaum-Elliott, Richard (Professor Em /2018-08-03 /Oxford University Press

海外直订Strategic Brand Management and Development 战略品牌管理与发展

¥1603

中华商务进口图书旗舰店

Lalaounis, Sotiris T. /2020-12-30 /Taylor & Francis Ltd

【3-6周达】Strategic Brand Management [ISBN:9780198797807] 【全球购】进口原版图书，一般3-6周左右到国内

¥728.00

书之源外文图书

Oxford University Press,USA /2018-09-19 /Oxford University Press, USA

海外直订Strategic Brand Management and Development 战略品牌管理与发展

¥606.00

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Lalaounis, Sotiris T. /2020-12-30 /Taylor & Francis Ltd

预售 Strategic Brand Management and Development战略品牌管理与发展：创建与营销

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中图图书旗舰店

2020-12-31 /taylor

按需印刷Strategic Brand Management and Development:Creating and 预订，预计下单后3-4周左右发货！

¥1512

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Lalaounis, Sotiris T. (University of Exe /2020-12-31 /Taylor & Francis Ltd

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¥4914

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Zahid Hussain /2025-01-17 /IGI Publishing

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¥1541

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John Dixon /2019-01-01 /Willford Press

【预售 按需印刷】New Strategic Brand Management

¥755.55

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Jean-Noel Kapferer /1970-08-22 /Kogan Page

预订 按需印刷 Strategic Brand Management in Higher Education

¥442.85

中图图书旗舰店

2019-03-05 /taylor

按需印刷Strategic Brand Management in Higher Education 预订，预计下单后3-4周左右发货！

¥1896

上海外文书店旗舰店

* /2019-02-21 /Taylor & Francis Ltd

预订 The New Strategic Brand Management: Advanced Insights and 【全球购】进口原版图书，一般5-8周左右到国内后发出

¥631.00

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Kapferer, Jean-No?l /2012-02-15 /Kogan Page

预售 按需印刷 Strategic Brand Management in Higher Educa 北京发货，付款后10天内发货

¥1518

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无 /2019-03-03 /taylor

预售 按需印刷 Strategic Brand Management and Development 北京发货，付款后10天内发货

¥1401

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无 /2020-12-12 /taylor

【预售 按需印刷】Studyguide for Strategic Brand Management

¥333.20

中图图书旗舰店

Cram101 Textbook Reviews /2013-05-17 /Content Technologies, Inc.

预售 按需印刷 Studyguide for Strategic Brand Management 北京发货，付款后10天内发货

¥392.00

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Cram101 Textbook Reviews /2013-04-03 /Content Technologies, Inc.

【预售 按需印刷】Studyguide for Strategic Brand Management 北京发货，付款后10天内发货

¥434.00

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Cram101 Textbook Reviews /2010-12-10 /Content Technologies, Inc.

按需印刷The New Strategic Brand Management:Advanced Insights and 预订，预计下单后3-4周左右发货！

¥893.00

上海外文书店旗舰店

Kapferer, Jean-Noel /2012-01-03 /Kogan Page Ltd

【3-6周达】Brand Management: A Strategic Approach [ISBN:97816398 【全球购】进口原版图书，预计3-6周左右到国内

¥1471

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Durrant, Nancy /2022-03-08 /States Academic Press

【预订】Strategic Retail Management and Brand Management 9783110 国外库房发货，通常付款后3-5周到货！

Product Details 基本信息 ISBN-13 书号 9783110543834 Author 作者 Berger-Grabner Format 版本 平装-胶订 Pages Number 页数 447页 Publisher 出版社 De Gruyter Oldenbourg Publication Date 出版日期 2021-10-11 Product Dimensions 商品尺寸 2417 Shipping Weight 商品重量 768 Language 语种 其它（含多语） Book Contents 内容简介 The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retai

¥486.00

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2021-10-11 /De Gruyter Oldenbourg

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¥548.00

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Berger-Grabner, Doris /2021-10-25 /De Gruyter

【3-6周达】Strategic Retail Management and Brand Management: Tre 【全球购】进口原版图书，预计3-6周左右到国内

¥390.00

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Berger-Grabner, Doris /2021-10-25 /Walter de Gruyter

【3-6周达】The Ghost of Luxury: Strategic Luxury Brand Managemen 【全球购】进口原版图书，一般3-6周左右到国内

¥918.00

书之源外文图书

Renoir, Launce; Ranga, Love /2017-09-07 /Musgrave Vern

【3-6周达】The Ghost of Luxury: Strategic Luxury Brand Managemen 【全球购】进口原版图书，一般3-6周左右到国内

¥660.00

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Ranga, Love; Professor, Launce /2017-09-09 /Musgrave Vern

海外直订Competitive Strategy for Media Firms: Strategic and Bran

¥461.00

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Chan-Olmsted, Sylvia M. /2006-05-17 /Routledge

预订 Competitive Strategy for Media Firms: Strategic and Brand 【全球购】进口原版图书，一般5-8周左右到国内

¥1977

书之源外文图书

Chan-Olmsted,Sylvia M. /2005-09-29 /Routledge

凯文·莱恩·凯勒 战略品牌管理 第四版第4版中文版 中国人民大学出版社 Strategic Brand Manageme

¥80.20定价：¥82.50 (9.73折)

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2条评论

凯文·莱恩·凯勒 /2020-04-01 /中国人民大学出版社

STRATEGIC BRAND MANAGEMENT

¥629.10

本社 编 /2011-01-01 /妙声

按需印刷Strategic Brand Management, 3rd Edition 预订，预计下单后2-3周左右发货！

¥1366

上海外文书店旗舰店

Alexander Chernev /Cerebellum Press

【预订】New Strategic Brand Management: Advanced Insights 美国库房发货，通常付款后3-5周到货！

¥654.00

中国进口图书旗舰店

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¥794.00

上海外文书店旗舰店

Alexander Chernev /Cerebellum Press

按需印刷Studyguide for Strategic Brand Management by Keller, Kev 预订，预计下单后2-3周左右发货！

¥392.00

上海外文书店旗舰店

Cram101 Textbook Reviews /Content Technologies, Inc.

按需印刷Studyguide for Strategic Brand Management by Keller, Kev 预订，预计下单后2-3周左右发货！

¥392.00

上海外文书店旗舰店

Cram101 Textbook Reviews /Content Technologies, Inc.

按需印刷Studyguide for Strategic Brand Management by Keller, Kev 预订，预计下单后2-3周左右发货！

¥434.00

上海外文书店旗舰店

Cram101 Textbook Reviews /Content Technologies, Inc.