【预售 按需印刷】Qualitative Marketing Research
¥192.95
【预订】Competitive Branding Strategies 9783030249359 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030249359 Author 作者 Rajagopal(作者) Format 版本 平装-胶订 Pages Number 页数 288页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-10-08 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.6 cm Shipping Weight 商品重量 830g Language 语种 其它(含多语) Book Contents 内容简介 Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for
¥843.00
【预订】Advancements in Smart Computing and Information Security 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783031230912 Author 作者 Sridaran Rajagopal Format 版本 平装-胶订 Pages Number 页数 462页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2023-01-12 Language 语种 其它(含多语)
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【预订】Lecture Notes in Engineering 9783110789423 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783110789423 Author 作者 Rajagopal Format 版本 平装-胶订 Pages Number 页数 235页 Publisher 出版社 Walter de Gruyter Publication Date 出版日期 2022-10-31 Product Dimensions 商品尺寸 24,0 x 17,0 Language 语种 其它(含多语) Book Contents 内容简介 Viscoelasticity is the property of materials that exhibit both viscous and elastic characteristics when undergoing deformation. This book presents a set of lecture notes that introduce the topic of viscoelasticity and linearized elasticity to graduate and senior undergradute students. These notes have been used by the author for many years to teach one of the top courses in the country on linearized elasticity.
¥675.00
海外直订Handbook of Heterogeneous Networking 异构网络手册
¥4072
明星店铺 中华商务进口图书旗舰店
海外直订Darwinian Fitness in the Global Marketplace: Analysing t
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明星店铺 中华商务进口图书旗舰店
【预订】Wild Ornamental Plants of Kadapa District, Andhra Prades 美国库房发货,通常付款后3-5周到货!
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按需印刷Innovative Business Projects 预订,预计下单后2-3周左右发货!
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按需印刷Data-parallel Digital Signal Processors 预订,预计下单后2-3周左右发货!
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按需印刷Implementazione di un inverter multilivello con numero r 预订,预计下单后3-6周左右发货!
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【预订】Innovative Business Projects: Breaking Complexities, Bui 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
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【预订】Business Dynamics in North America 9783319862057 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319862057 Author 作者 Rajagopal EGADE Business School Mexico City Mexico Format 版本 平装-胶订 Pages Number 页数 301页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-09-11 Language 语种 英语 Book Contents 内容简介 This book discusses the contemporary trade dynamics necessary for companies to grow competitively in the global marketplace, extending the conceptual and analytical foundations of international trade and economy in North America. This book examines the growth of international trade in North America during the pre-and post-North American Free Trade Agreement (NAFTA), and analyzes the complexities that occurred when the economic recession struck the global markets. It outlines applied tools and techniques for business projects to thrive in the competitive marketplace, and serves as a learning post and a think tank for students, re
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按需印刷POR Fósforo do solo - Reciclagem de depósitos lacustres 预订,预计下单后3-6周左右发货!
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预订 Mechanical Response of Polymers: An Introduction [ISBN:97 【全球购】进口原版图书,约5-8周到达国内后发出
¥1517
【预订】Entrepreneurship and Regional Development 9783030455231 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030455231 Author 作者 Rajagopal Format 版本 平装-胶订 Pages Number 页数 404页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2021-11-01 Language 语种 其它(含多语) Book Contents 内容简介 This edited volume brings together research on symbiotic themes of entrepreneurship, resource planning, and regional development and their impact on global-local business imperatives. Discussions in this volume critically analyze the convergence of entrepreneurship, innovation, technology, business practices, public policies, political ideologies, and consumer values for improving the global-local business paradigm to support regional development. This book also delves into contemporary entrepreneurship models, converging business strategies towards entrepreneurial and industrial alliance in manufacturing, services, and marketing organizations. It contemplat
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【预订】An Introduction to the Mechanics of Fluids 美国库房发货,通常付款后3-5周到货!
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预订Sustainable Value Creation in the Fine and Speciality Chem 预订,预计下单后2-3周左右发货!
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预售 按需印刷 Marketing Decision Making and the Manageme营销决策和定价管理: 北京发货,付款后10天内发货
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【预售 按需印刷】Novel Schottky contacts to n-type gallium
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【预订】Understanding Consumer Behavior and Consumption Experien 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781466675186 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 303页 Publisher 出版社 IGI Publishing Publication Date 出版日期 2015-06-30 Product Dimensions 商品尺寸 10 x 7 x 0.7 cm Language 语种 英语 Book Contents 内容简介 Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures.Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business m
¥1516
预订 Data Science and Applications for Modern Power Systems [I 【全球购】进口原版图书,约5-8周到达国内后发出
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【预订】Sustainable Businesses in Developing Economies 978303051 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030516833 Author 作者 Rajagopal(作者) Format 版本 平装-胶订 Pages Number 页数 256页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2021-10-27 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.6 cm Shipping Weight 商品重量 820g Language 语种 其它(含多语) Book Contents 内容简介 Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace. This book focuses on sustainability as the pivot of marketing and argues that commitment to sustainability in business not only equips companies to have greater social impact but also inspires an emotional response in consumers that aids companies in growing their
¥1300
海外直订医药图书Hepatocellular Carcinoma: Cellular and Molecular Mec
¥639.00
明星店铺 中华商务进口图书旗舰店
海外直订Environmental, Economic and Policy Aspects of Biofuels 生
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预售 按需印刷 Information Communication Technologies and信息通信技术与全球零 北京发货,付款后10天内发货
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【预订】Strategic Rethinking: Connecting Local-Global Business M 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781536168358 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 297页 Publisher 出版社 Nova Science Publishers Publication Date 出版日期 2019-11-22 Language 语种 其它(含多语) Book Contents 内容简介 Globalization has moved through several change phases from capitalistic philosophy to democratic business notions involving stakeholders in the process of business growth. Large companies are seeking to harness globalization through cooperation with the local enterprises to reach the bottom-of-the-pyramid market segment. The opportunities for global businesses are expanding with the support of rapidly emerging product markets, the global race for innovation, technology, and talent management, which tend to widen the impact of digitization. The multinational companies today are engaging with the local enterprises to exploit reverse innovations and build new bus
¥1456
【预订】Advancements in Smart Computing and Information Security 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783031230943 Author 作者 Sridaran Rajagopal Format 版本 平装-胶订 Pages Number 页数 270页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2023-01-09 Language 语种 其它(含多语)
¥728.00
【预订】Managing Startup Enterprises in Emerging Markets 9783030 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030281540 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 178页 Publisher 出版社 Springer International Publishing Publication Date 出版日期 2019-11-05 Language 语种 英语 Book Contents 内容简介 This book provides a comprehensive view of the entrepreneurial dynamics within startups byanalyzing their marketing strategies in the context of exploiting new opportunities,enhancing stakeholder values, and protecting their business ecosystem for continuousgrowth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This bookexplores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises
¥522.00
按需印刷Mise en ?uvre d un onduleur multiniveau avec un nombre r 预订,预计下单后3-6周左右发货!
¥673.00
海外直订Crowd-Based Business Models: Using Collective Intelligen
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明星店铺 中华商务进口图书旗舰店
预售 按需印刷 Utilisation of Primary Health Services 北京发货,付款后10天内发货
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【预订】Competitive Branding Strategies 9783030249328 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030249328 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 294页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2019-10-09 Language 语种 英语 Book Contents 内容简介 Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increasing market competition, companies need to analyze their competitive choices to determine their brand equity in the marketplace. As such, it is necessary for companies to develop customer-focused brands to gain competitive advantage.This book enhances knowledge on developing competitive brands in emerging markets, particularly the BRICS countries. It provides the necessary guidance with proven strategies for building successful brands, the decisions and options faced by brand managers, and the tools to manage brands effectively. It
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【预订】Darwinian Fitness in the Global Marketplace: Analysing t 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
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预订 Advancements in Smart Computing and Information Security 【全球购】进口原版图书,约5-8周到达国内后发出
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【预售 按需印刷】Consumer Behavior Theories 北京发货,付款后10天内发货
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按需印刷Understanding Consumer Behavior and Consumption Experien 预订,预计下单后2-3周左右发货!
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【预订】Architecting Enterprise Managing Innovation, Technology, 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
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【预订】Architecting Enterprise: Managing Innovation, Technology 美国库房发货,通常付款后3-5周到货!
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【预订】Contemporary Marketing Strategy 9783030119102 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030119102 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 277页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2019-02-25 Language 语种 英语 Book Contents 内容简介 The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer behavior. This book develops knowledge and skills on building market-centric and competition-oriented models. Discussions in the book illustrate strategies for managing competitive market interventions through advanced marketing-mix elements across nine chapters. Various perspectives on innovation and technology for expanding and establishing business in competitive markets are critically reviewed in these chapters. This book examines advanced marketing-mix and several consumer-centric strategies to co-create new businesses in new markets by ass
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预售 按需印刷 Synthesis & bio activities of pyrazole sub 北京发货,付款后10天内发货
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按需印刷Consumer Behavior Theories 预订,预计下单后2-3周左右发货!
¥151.00
【预订】Recent Advances in Elasticity, VIscoelasticity and Inela 美国库房发货,通常付款后3-5周到货!
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【预订】Information Communication Technologies and 美国库房发货,通常付款后3-5周到货!
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按需印刷Studies on Vanadium based Schottky Contacts to n-type In 预订,预计下单后3-4周左右发货!
¥1175
预订 Calcium Signaling: From Physiology to Diseases [ISBN:9789 【全球购】进口原版图书,约5-8周到达国内后发出
¥845.00
按需印刷Utilisation of Primary Health Services 预订,预计下单后2-3周左右发货!
¥1425
预售 按需印刷 Data-parallel Digital Signal Processors 北京发货,付款后10天内发货
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按需印刷MW synthesis & biological activities of benzimidazole wi 预订,预计下单后2-3周左右发货!
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【预订】Milk & Milk Products Technology- 2nd edition 97893893541 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789389354133 Author 作者 Rajagopal Format 版本 精装 Pages Number 页数 680页 Publisher 出版社 Bs Publications Publication Date 出版日期 2019-01-01 Language 语种 其它(含多语) Book Contents 内容简介 Tba
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按需印刷Marketing Decision Making and the Management of Pricing 预订,预计下单后2-3周左右发货!
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【预订】Innovation, Technology, and Market Ecosystems 9783030230 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030230128 Author 作者 Rajagopal Format 版本 平装-胶订 Pages Number 页数 407页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-09-28 Language 语种 其它(含多语) Book Contents 内容简介 This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the global-local business imperatives, and on the national economy. The chapters critically analyze the convergence of technology, business practices, public policies, political ideologies, and consumer values for improving business performance in the context of Industry 4.0 developments. This contribution will enrich know
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按需印刷Business Analytics and Cyber Security Management in Orga 预订,预计下单后2-3周左右发货!
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海外直订医药图书Metabotropic Gpcrs: Tgr5 and P2y Receptors in Health
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海外直订医药图书Bio-Imaging: Principles, Techniques, and Application
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明星店铺 中华商务进口图书旗舰店
【预订】Operational and Environmental Consequences of Large Indu 美国库房发货,通常付款后3-5周到货!
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海外直订Sustainable Businesses in Developing Economies: Socio-Ec
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明星店铺 中华商务进口图书旗舰店
【预售 按需印刷】MW synthesis & biological activities of b 北京发货,付款后10天内发货
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海外直订Inclusive Businesses in Developing Economies: Converging
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明星店铺 中华商务进口图书旗舰店
预订 Metabotropic Gpcrs: Tgr5 and P2y Receptors in Health and 【全球购】进口原版图书,约5-8周到达国内后发出
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