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Product Details 基本信息 ISBN-13 书号 9780749476120 Author 作者 Markus St?hlberg Format 版本 精装 Pages Number 页数 280页 Publisher 出版社 Kogan Page Publication Date 出版日期 2015-01-03 Product Dimensions 商品尺寸 9.21 x 6.14 x 0.69 Shipping Weight 商品重量 1.25 Language 语种 其它(含多语) Book Contents 内容简介 With dramatic changes in consumer behaviour - from online shopping to the influence of social media - marketers are finding it harder than ever to coordinate, prioritize and integrate the latest interactive channels into their overall brand-building strategy. Despite hard evidence showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being used without centralized coordination or integration with a wider marketing and branding campaign.Multi-Channel Marketing Ecosystems examines a fundamen
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【预售 按需印刷】Multichannel Marketing Ecosystems
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预订 Multichannel Marketing Ecosystems: Creating Connected Cus 【全球购】进口原版图书,一般5-8周左右到国内后发出
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多渠道营销 线上与线下成功的指标和方法 Multichannel Marketing 英文原版 其他市场类图书AkinArikan
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Multichannel Marketing: Metrics And Methods For On And Offli
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