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Product Details 基本信息 ISBN-13 书号 9781260030990 Author 作者 Wightwick, Jane(作者) Format 版本 平装-胶订 Pages Number 页数 160页 Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 8.9 x 6 x 0.4 cm Shipping Weight 商品重量 450g Language 语种 英语
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Product Details 基本信息 ISBN-13 书号 9780367524753 Author 作者 Proctor Format 版本 平装-胶订 Pages Number 页数 126页 Publisher 出版社 Routledge Publication Date 出版日期 2023-05-31 Product Dimensions 商品尺寸 216 x 138 mm (5.5 x 8.5) Shipping Weight 商品重量 0.23 Language 语种 其它（含多语） Book Contents 内容简介 Strategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy.Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ‘strategic windows’ to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats.Enhanced by text features
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