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Product Details 基本信息 ISBN-13 书号 9781349954568 Author 作者 Jane Gravells Format 版本 平装-胶订 Pages Number 页数 272页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-07-12 Language 语种 其它(含多语) Book Contents 内容简介 This book offers an innovative approach to analysing written texts, grounded in principles of semiotics. Envisaging whole news media representations as ‘signs’, and using the real-world example of the BP Deepwater Horizon crisis, the author demonstrates how business crises are constructed through language. Gravells identifies patterns of language which show a progression from one kind of ‘current news’ representation to a different kind of coverage. This coverage positions the crisis as having symbolic and conventional meaning within varied social contexts, including the arts, business and the environment. Using a wealth of examples from the BP
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Product Details 基本信息 ISBN-13 书号 9781137587480 Author 作者 Jane Gravells Format 版本 精装 Pages Number 页数 272页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2017-01-06 Shipping Weight 商品重量 508g Language 语种 其它(含多语) Book Contents 内容简介 This book offers an innovative approach to analysing written texts, grounded in principles of semiotics. Envisaging whole news media representations as ‘signs’, and using the real-world example of the BP Deepwater Horizon crisis, the author demonstrates how business crises are constructed through language. Gravells identifies patterns of language which show a progression from one kind of ‘current news’ representation to a different kind of coverage. This coverage positions the crisis as having symbolic and conventional meaning within varied social contexts, including the arts, business and the environment. Using
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