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Product Details 基本信息 ISBN-13 书号 9789063694630 Author 作者 Roland van der Vorst Format 版本 平装-胶订 Pages Number 页数 192页 Publisher 出版社 BIS Publishers Publication Date 出版日期 2017-10-12 Language 语种 英语 Book Contents 内容简介 The world is busier than ever. One of the major challenges for brands is how to stand out of the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena. What to make of all the brand content being thrust through the digital channels every day by those in search of a willing audience In the ocean of competing supply, it’s easier to drown than to float to the surface. While warehouses and supermarket shelves overflow, inboxes and servers fill up and everyone has more and more choice, the question arises: What does it take for a brand to stand out? How do bra
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