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Product Details 基本信息 ISBN-13 书号 9781466646711 Author 作者 Anita Goyal Format 版本 精装 Pages Number 页数 331页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2013-10-31 Language 语种 英语 Book Contents 内容简介 Modern corporations face a variety of challenges and opportunities in the field of sustainable development. Properly managing assets and maintaining effective relationships with customers are crucial considerations in successful businesses.Innovations in Services Marketing and Management: Strategies for Emerging Economies presents insights into marketing strategies and tactical perspectives in both large and small enterprises. The chapters in this book explore case studies, contemporary research, and theoretical frameworks in effective business management, providing students, academicians, researchers, and managers with the resources and insight necessary to identify ke
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