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Product Details 基本信息 ISBN-13 书号 9781032312736 Author 作者 Pope Format 版本 平装-胶订 Pages Number 页数 216页 Publisher 出版社 Routledge Publication Date 出版日期 2023-06-23 Product Dimensions 商品尺寸 229 x 152 mm (6 x 9) Shipping Weight 商品重量 0.4kg Language 语种 其它(含多语) Book Contents 内容简介 This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, nonprofits, artists, and others. Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mining, this book takes an evidence-based approach to understanding the successes and failures of crowdfunding campaigns. It examines campaigns across a range of platforms, including Kickstarter, GoFundMe, IndieGoGo, and Patreon. The book breaks down successful exemplar campaigns that hav
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