【预订】Brand Positioning 9780367250119 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367250119 Author 作者 Erik Kostelijk and Karel Jan Alsem Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2020-02-13 Product Dimensions 商品尺寸 246x174 mm Language 语种 其它(含多语) Book Contents 内容简介 Brand Positioning is an English translation of an exceptionally well-renowned Dutch textbook, which provides a practical approach to analysing, defining and developing a brand’s positioning and strategy.Divided into three key parts, the book works step-by-step through the creation of an effective marketing strategy, combining an academic approach with the strategic and operational guidelines, tools and techniques required. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand identity, brand image, and analysi
¥1560
【预订】Brand Management 9781529720129 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781529720129 Author 作者 Michael Beverland Format 版本 平装-胶订 Pages Number 页数 432页 Publisher 出版社 Sage Publication Date 出版日期 2021-02-05 Language 语种 英语 Book Contents 内容简介 Presenting the basics of brand management, the book provides both a theoretical and practical guide to brands, placing emphasis on the theory that the consumer is a co-creator in a brand’s identity. In a world in which social media and inclusive digital platforms have increased customer engagement, the role of brands and branding has changed. The line between the producer and the consumer has become blurred; consumers are no longer the recipients of brand identity, but the co-creators, playing a significant role in shaping new products and systems. Case studies include the Canterbury Crusaders, KVD Beauty, Kodak, Yamaha, Ottobock and Holland’s rebrand as The Netherlands. Onl
¥536.00
【预订】Brand Delusions 美国库房发货,通常付款后3-5周到货!
¥190.00
【预订】Brand Love 9781398611276 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781398611276 Author 作者 Lydia Michael Format 版本 平装-胶订 Pages Number 页数 248页 Publisher 出版社 Kogan Page Publication Date 出版日期 2023-07-03 Language 语种 其它(含多语) Book Contents 内容简介 The best brands evoke the emotions of their customers by tapping into their hearts and minds.Individuals connect with brands the same way they connect with people. As a marketer, it’s your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships.Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on
¥263.00
【预订】Brand Aesthetics 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥1492.79
brand杂志 品牌设计杂志 国际品牌设计杂志No.47期 2019年12月刊 平面设计杂志期刊 专注原版
¥90.00定价:¥120.00 (7.5折)
【预订】Brand Famous 美国库房发货,通常付款后3-5周到货!
¥159.00
【预订】Brand Building: Beginners Guide to Social Media and Bran 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥157.65
【预订】Brand Failures: The Truth about the 100 Biggest Branding 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥295.76
【预订】Brand Assets 9780470844236 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780470844236 Author 作者 Tony Tollington Format 版本 精装 Pages Number 页数 158页 Publisher 出版社 Wiley Publication Date 出版日期 2002-04-22 Product Dimensions 商品尺寸 10 x 6.7 x 0.7 cm Shipping Weight 商品重量 1030g Language 语种 英语 Book Contents 内容简介 Can a brand qualify as an asset Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company’s trade. In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as ass
¥1073
【预订】Brand Metrics 9780367765033 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367765033 Author 作者 Kall Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-09-09 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它(含多语) Book Contents 内容简介 This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future. Each chapter follows the same logical and accessible structure, defining each metric and its usage, presenting the calculations, showing how the data should be interpreted, offering case studies and examples, presenting recommendations and offering questions for further discu
¥1714
【预订】Brand Engagement: How Employees Make or Break Brands 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥711.35
【预订】Brand Valued: How Socially Valued Brands Hold the Key to 美国库房发货,通常付款后3-5周到货!
¥309.00
【预订】Brand Advocates: Turning Enthusiastic Customers Into a P 美国库房发货,通常付款后3-5周到货!
¥183.00
【预订】Brand Beauty Unleashed 9780367112417 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367112417 Author 作者 Roberto M. ?lvarez del Blanco Format 版本 平装-胶订 Pages Number 页数 190页 Publisher 出版社 Routledge Publication Date 出版日期 2020-03-30 Language 语种 英语 Book Contents 内容简介 This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.
¥466.00
【预订】Brand the Change 9789063694784 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789063694784 Author 作者 Miltenburg Format 版本 平装-胶订 Pages Number 页数 224页 Publisher 出版社 BIS Publishers Publication Date 出版日期 2018-02-25 Product Dimensions 商品尺寸 9.7 x 8.2 x 0.7 cm Shipping Weight 商品重量 1550g Language 语种 英语 Book Contents 内容简介 Whether you are building an innovative new product, creating a service for good, spreading a new idea, or positioning yourself as a leader in your field, thinking like a brand strategist will help you to create a clear, compelling offer, develop unique brand experiences and ultimately attract and convert the right audiences. Brand the Change challenges you to put your head above the clouds to formulate a compelling big vision, while having your feet in the mud: to understand how to realize that vision by selling yourself well and all the practical branding challenges
¥268.00
【预订】Brand Fans 9783319488530 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319488530 Author 作者 Smith Format 版本 精装 Pages Number 页数 249页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2017-01-30 Shipping Weight 商品重量 467g Language 语种 英语 Book Contents 内容简介 Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.
¥1324
BranD杂志55期中文版 摔跤吧字体:外文字体设计法 双封面随机发 国际品牌设计杂志 艺术平面设计期刊 现货图书24小时发货
¥85.00定价:¥273.00 (3.12折)
【预订】Brand Me. Make Your Mark: Turn Passion Into Profit 预订商品,平装,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥153.84
【预订】Brand Addiction: Designing Identity for Fashion Stores 9 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9788417084035 Format 版本 精装 Pages Number 页数 240页 Publisher 出版社 Flamant Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 11.4 x 8.4 x 0.9 cm Shipping Weight 商品重量 3000g Language 语种 英语
¥452.00
【预订】Brand Management 9783030661182 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030661182 Author 作者 Mogaji Format 版本 平装-胶订 Pages Number 页数 270页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2021-11-04 Language 语种 其它(含多语) Book Contents 内容简介 Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management.Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options.With case
¥629.00
【预订】Brand Real: The Startup Entrepreneurs' Guide to Effectiv 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥1072.11
【预订】Brand Triad: Toolbox for Strategic Brand Assessment 美国库房发货,通常付款后3-5周到货!
¥122.00
【预订】Brand NFL: Making and Selling America's Favorite 美国库房发货,通常付款后3-5周到货!
¥159.00
BranD杂志 国际品牌设计杂志No.52期 中文版 艺术平面设计期刊书籍主题:Tea Please随刊送五款BranD 现货24小时内发货
¥85.00定价:¥288.00 (2.96折)
【预订】Brand Rituals: How Successful Brands Bond with Customers 美国库房发货,通常付款后3-5周到货!
¥287.00
【预订】Brand and Talent 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥510.63
【预订】Brand Champions: How Superheroes Bring Brands to Life 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥628.40
¥103.00
【预订】Brand Storming: Managing Brands in the Era of Complexity 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥905.55
【预订】Brand Management in a Co-Creation Perspective 9780367504 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367504977 Author 作者 Heidi Hansen Format 版本 平装-胶订 Pages Number 页数 194页 Publisher 出版社 Routledge Publication Date 出版日期 2023-01-09 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Shipping Weight 商品重量 9.98 Language 语种 其它(含多语) Book Contents 内容简介 This book articulates a new theoretical approach to branding, labelled the Communication as Constitutive of Brands (CCB) approach. This approach combines understandings from the CCO (Communication as Constitutive of Organization) perspective with the branding literature. The author outlines the evolution of corporate branding theory that has developed from an identity approach rooted in signalling theory to an understanding of brands as co-created by multiple stakeholders. She then develops and elaborates the latter approach by formulating and explicating the CC
¥466.00
【预订】Brand New Year: 52 Ways to Create a Distinctive Personal 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥142.88
【预订】Brand Psychology: Consumer Perceptions, Corporate Reputa 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥580.71
【预订】Brand Essense 美国库房发货,通常付款后3-5周到货!
¥266.00
【预订】Brand Loyalty and Telecommunication Sector 美国库房发货,通常付款后3-5周到货!
¥763.00
【预订】Brand Leadership: Building Assets in an Information Econ 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781439172919 Author 作者 Aaker, David A.(作者) Format 版本 平装-胶订 Pages Number 页数 368页 Publisher 出版社 Free Press Publication Date 出版日期 2009-04-27 Product Dimensions 商品尺寸 9 x 6 x 0.8 cm Shipping Weight 商品重量 1190g Language 语种 英语 Book Contents 内容简介 A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in importance. Recognized by "Brandweek" as "the dean of the brand-equity movement," Aaker now prepares managers for the next level of the brand revolution -- brand leadership. For the first time, Aaker and coauthor Erich Joachimsthaler describe how the emerging paradigm of strategic brand leadership is replacing the classic, tactically oriented brand management system pioneered by Proc
¥198.00
【预订】Brand Management 101:101 Lessons From Real World 美国库房发货,通常付款后3-5周到货!
¥204.00
【预订】Brand Stretch - Why 1 In 2 Extensions Fail, And How 美国库房发货,通常付款后3-5周到货!
¥478.00
【预订】Brand New Ancients: A Poem 预订商品,需要1-3个月发货,非质量问题不接受退换货。
¥150.98
【预订】Brand Yourself: How to Design, Build and Position Your P 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥261.92
【预订】Brand Manners - How To Create The Self-Confident 美国库房发货,通常付款后3-5周到货!
¥157.00
【预订】Brand Storming: Managing Brands in the Era of Complexity 美国库房发货,通常付款后3-5周到货!
¥467.00
【预订】Brand Vision: How to Energize Your Team to Drive Busines 美国库房发货,通常付款后3-5周到货!
¥397.00
【预订】Brand Aesthetics 美国库房发货,通常付款后3-5周到货!
¥1120
【预订】Brand Choice: Revealing Customers' Unconscious-Automatic 美国库房发货,通常付款后3-5周到货!
¥1002
【预订】Brand Aid: Taking Control of Your Reputation - Before Ev 美国库房发货,通常付款后3-5周到货!
¥153.00
【预订】Brand-New & Terrific: Alex Katz in the 1950's 978379 美国库房发货,通常付款后3-5周到货!
¥372.00
【预订】Brand Together: How Co-Creation Generates Innovation and 美国库房发货,通常付款后3-5周到货!
¥213.00
【预订】Brand-New Ballads 9781163710043 美国库房发货,通常付款后3-5周到货!
¥175.00
【预订】Brand Fans 9783319840321 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319840321 Author 作者 Aaron C.T. Smith RMIT University Melbourne VIC Australia Format 版本 平装-胶订 Pages Number 页数 249页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-05-03 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.5 cm Shipping Weight 商品重量 690g Language 语种 英语 Book Contents 内容简介 Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as we
¥1324
【预订】Brand Revolution: Rethinking Brand Identity 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥715.80
【预订】Brand Strategy: 6 Steps to Building a Lasting Identity 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥237.75
【预订】Brand Revolution: Ousting Old Mideast Trading Mindsets 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥216.93
【预订】Brand Portfolio Management: The Fmcg Persepective 美国库房发货,通常付款后3-5周到货!
¥1064
【预订】Brand Management: Principles and Practices [With CDROM] 美国库房发货,通常付款后3-5周到货!
¥448.00
【预订】Brand Atlas: Branding Intelligence Made Visible 美国库房发货,通常付款后3-5周到货!
¥235.00
【预订】Brand You! to Land Your Dream Job: A Step-By-Step Guide 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780988752863 Format 版本 平装-胶订 Publisher 出版社 Isla Publishing Group Publication Date 出版日期 2018-08-13 Language 语种 英语
¥111.00
【预订】Brand Storytelling in the Digital Age 9783030590840 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030590840 Author 作者 Moin Format 版本 精装 Pages Number 页数 100页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2020-11-26 Language 语种 其它(含多语) Book Contents 内容简介 Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short. This book highlights how storytelling has evolved from an ancient art to contemporary marketing science, placing it in the context of digitisation and social media. It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling; one that will
¥629.00
【预订】Brand DNA: Uncover Your Organization's Genetic Code for 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥171.65
【预订】Brand Society: How Brands Transform Management and Lifes 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥1504.23