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BranD 2023年02期 NO.68 [平面转机] 封面随机发货 奈良美智 国际品牌平面设计字体版式插画色彩搭配期刊 现货图书24小时发货
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BranD品牌设计杂志第55期 No.55本期主题:[摔跤吧字體:外文字體設計法] 艺术平面设计期刊杂志 金银两封面随机 现货24小时内发货
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Brand New Brand Restarting Your Business in a Time of Crisis
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【预订】BranD * 9789887895374 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895374 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-09-19 Language 语种 英语 Book Contents 内容简介 I have no idea when the word of “retro style” came into being and when I awaken to it, thingswith this style have been springing up, including clothes, furniture, products, buildings etc.Many old styles have revived. People say they obsess over the good old days and designs of thepast. I even heard some say: “All the old things are actually new.”The advantage of retro style in any type lies in that it stimulates reminiscence for the past, and strikes a sympathetic chord with the user of the design. Even without a specific brand or icon,modern retro style can ignite a user to mumble: “I can recall...” Most of retro designs underlinefun, so that people can enjoy the old memories as much as they like feeling
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【预订】Brand Management 9783030661182 国外库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030661182 Author 作者 Mogaji Format 版本 平装-胶订 Pages Number 页数 270页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2021-11-04 Language 语种 其它(含多语) Book Contents 内容简介 Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management.Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options.With case
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Product Details 基本信息 ISBN-13 书号 9783658280130 Author 作者 Meier Format 版本 平装-胶订 Pages Number 页数 109页 Publisher 出版社 Gabler Verlag / Springer Fachmedien Wiesbaden Publication Date 出版日期 2019-10-08 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.2 cm Shipping Weight 商品重量 360g Language 语种 英语 Book Contents 内容简介 By analyzing a large car registration dataset, Beat Meier shows various aspects of consumer behavior in the context of durable goods. He thereby isolates various influences on purchase decisions, e.g. the brand owned before, the price, and demographic variables. Furthermore, he investigates the short-term effects of tax incentives and reputation shocks on brand choice and brand loyalty. The dataset used is very unique and allows a longitudinal examination of the cars owned by a person. This permits to gain insights on consumer behavior of durable goods th
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【预订】BranD *: Lost Dog & Cat 9789887895336 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895336 Format 版本 平装-胶订 Publication Date 出版日期 2019-03-03 Language 语种 英语
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【预订】Brand Valued: How Socially Valued Brands Hold the Key to 美国库房发货,通常付款后3-5周到货!
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Brand 12 国际品牌第十二卷 BRAND品牌形象晋级设计 CI VI 包装品牌标志设计年鉴作品集书籍 平面设计作品
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【预售 按需印刷】Brand Management and Marketing of Luxury Goods
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【预售 按需印刷】Brand Asset Management P 北京发货,付款后10天内发货
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【预订】BranD * 9789887849346 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887849346 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-05-15 Language 语种 英语 Book Contents 内容简介 As time flies, certain things and ages will still leave an indelible mark, and those who are eager to seek out will be embarking on a journey of memory and able to explore the precious treasures contained therein. Like handmade printing, we always thought that they had withdrawn from the stage of history, while in fact they have staged a comeback. Press Matter, Bananafish, The TOPress Letterpress, Ink’chacha, Retro Insatsu Jam, Kyupodo from Japan, O.OO from Taiwan, Foreign Policy from Singapore, RISOTTO from Scotland and other print studios have aroused our curiosity. Even though the annual rings revolves in a circle, they still bring us surprises and emotions.With regard to printing, we have discussed craftsmanshi
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Product Details 基本信息 ISBN-13 书号 9783319840321 Author 作者 Aaron C.T. Smith RMIT University Melbourne VIC Australia Format 版本 平装-胶订 Pages Number 页数 249页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-05-03 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.5 cm Shipping Weight 商品重量 690g Language 语种 英语 Book Contents 内容简介 Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as we
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【预订】Brand Aid: Taking Control of Your Reputation--Before Eve 美国库房发货,通常付款后3-5周到货!
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BranD国际品牌设计杂志 No.60-62期 中文版 现货图书24小时发货
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Product Details 基本信息 ISBN-13 书号 9780367765033 Author 作者 Kall Format 版本 精装 Pages Number 页数 null页 Publisher 出版社 Routledge Publication Date 出版日期 2021-09-09 Product Dimensions 商品尺寸 234 x 156 mm (6.14 x 9.21 Language 语种 其它(含多语) Book Contents 内容简介 This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the customer journey.Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which they can assess the current market position of the brand and design effective strategies for the future. Each chapter follows the same logical and accessible structure, defining each metric and its usage, presenting the calculations, showing how the data should be interpreted, offering case studies and examples, presenting recommendations and offering questions for further discu
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【预订】Brand Gender: Increasing Brand Equity Through Brand Pers 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
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BranD杂志No.57期【随刊随书赠送有趣书签】 国际品牌平面设计繁体中文版自出版的四条腿 探讨书业书店纸媒的生存之道 现货图书24小时发货
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【预订】BranD * 9789887895367 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789887895367 Format 版本 精装 Pages Number 页数 200页 Publisher 出版社 sendpoints Publication Date 出版日期 2018-07-06 Language 语种 英语 Book Contents 内容简介 If you take a careful look at what has been designed, think carefully about it, taking in social and other contexts, you get a pretty good feel for what needs to be done. Often it’s just a mild tweak that’ s required. Judgment is what’s needed. And careful discussions, with clients, and the other shareholders. When you really include the larger framework of things, correct results are achievable.” It is a challenge for us to discuss materials in this issue, for we don’t want to use too many materials to represent the characteristics and feelings. We only hope that we can provide readers with a comfortable experience to appreciate the works and interviews of designers.
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BranD杂志No.52期繁体中文版 国际品牌设计杂志 本期主题:茶文化 Tea,Please!随刊附送五款BranD× 现货图书24小时发货
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【预订】Brand Delusions 美国库房发货,通常付款后3-5周到货!
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【预订】Brand Love is not Enough 9781138039810 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138039810 Author 作者 Max Blackston Format 版本 精装 Pages Number 页数 186页 Publication Date 出版日期 2018-03-28 Language 语种 英语 Book Contents 内容简介 This trailblazing book introduces the concept of ’brands’ attitude’, filling the gap in our understanding of consumers’ brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.
¥1714