【预订】Brand Portfolio Strategy: Creating Relevance 美国库房发货,通常付款后3-5周到货!
¥346.00
【预订】Brand Reppin’ 101: Become a Brand Rep in 60 Days 9780692 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780692073926 Format 版本 平装-胶订 Publisher 出版社 DC Media Connection Publication Date 出版日期 2018-03-08 Language 语种 英语
¥168.00
【预订】Brand Storming: Managing Brands in the Era of Complexity 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥905.55
【预订】Brand Love is not Enough 9781138039810 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781138039810 Author 作者 Max Blackston Format 版本 精装 Pages Number 页数 186页 Publication Date 出版日期 2018-03-28 Language 语种 英语 Book Contents 内容简介 This trailblazing book introduces the concept of ’brands’ attitude’, filling the gap in our understanding of consumers’ brand purchasing and usage behavior. With real consumer data, examples, and cases, it is a must-read for every serious marketer and branding student.
¥1714
【预订】Brand Beauty Unleashed 9780367112400 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367112400 Author 作者 Roberto M. ?lvarez del Blanco Format 版本 精装 Pages Number 页数 190页 Publisher 出版社 Routledge Publication Date 出版日期 2020-03-31 Language 语种 英语 Book Contents 内容简介 This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace.
¥1541
【预售 按需印刷】Brand Preference Towards Drip Irrigation 北京发货,付款后10天内发货
¥842.00
【预订】Brand Identity Breakthrough: How to Craft Your Company's 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥178.64
【预订】Brand-Consumer Congruence Personality and Brand Quality 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥1084.82
Product Details 基本信息 ISBN-13 书号 9783967040050 Author 作者 Pages Number 页数 256页 Publisher 出版社 *KNV Publication Date 出版日期 20210225 Product Dimensions 商品尺寸 24 x 28 cm
¥288.00
【预订】Brand Engagement: How Employees Make or Break Brands 978 美国库房发货,通常付款后3-5周到货!
¥541.00
BranD 杂志 品牌杂志 国际品牌设计杂志 NO.53期中文版 限量配色 色彩搭配 平面设计杂志 专注原版
¥88.00定价:¥120.00 (7.34折)
【原版现货】BRAND DESING FOR KIDS儿童品牌设计 服装食品用品玩具LOGO包装品牌形象 平面设计书籍
¥136.00定价:¥136.00
【预订】Brand Gender 9783319868097 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783319868097 Author 作者 Theo Lieven Format 版本 平装-胶订 Pages Number 页数 265页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2018-08-14 Language 语种 英语 Book Contents 内容简介 This book explores ways to drive and increase a brand’s most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. A
¥895.00
【预订】Brand NFL: Making and Selling America's Favorite 美国库房发货,通常付款后3-5周到货!
¥159.00
【预订】Brand You! to Land Your Dream Job: A Step-By-Step Guide 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780988752863 Format 版本 平装-胶订 Publisher 出版社 Isla Publishing Group Publication Date 出版日期 2018-08-13 Language 语种 英语
¥111.00
【预订】Brand Culture and Identity 9781522571162 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781522571162 Author 作者 Information Resources Management Association Format 版本 精装 Pages Number 页数 1556页 Publisher 出版社 Business Science Reference Publication Date 出版日期 2018-10-30 Language 语种 英语 Book Contents 内容简介 The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional bran
¥6507
【预订】Brand Psychology: Consumer Perceptions, Corporate Reputa 美国库房发货,通常付款后3-5周到货!
¥473.00
【预订】Brand Triad: Toolbox for Strategic Brand Assessment 美国库房发货,通常付款后3-5周到货!
¥122.00
【预订】Brand Assets 9780470844236 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780470844236 Author 作者 Tony Tollington Format 版本 精装 Pages Number 页数 158页 Publisher 出版社 Wiley Publication Date 出版日期 2002-04-22 Product Dimensions 商品尺寸 10 x 6.7 x 0.7 cm Shipping Weight 商品重量 1030g Language 语种 英语 Book Contents 内容简介 Can a brand qualify as an asset Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company’s trade. In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as ass
¥1073
【预订】Brand Gender: Increasing Brand Equity Through Brand Pers 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥1899.95
【预订】Brand Hate 9783030131098 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9783030131098 Author 作者 S. Umit Kucuk Format 版本 平装-胶订 Pages Number 页数 199页 Publisher 出版社 Palgrave Macmillan Publication Date 出版日期 2019-12-10 Product Dimensions 商品尺寸 8.2 x 5.8 x 0.4 cm Shipping Weight 商品重量 570g Language 语种 英语 Book Contents 内容简介 This book focuses on the concept of “brand hate” and consumer negativity in today’s digital markets. It explores the emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers’ loyalty. It is almost impossible not to run into hateful language about companies and their brands in today’s digital consumption spaces. Consumer hostility and hate is not hidden and silent anymore but is now openly shared on many online anti-brand websites, consumer social networking sites, and complaint and review boards.Th
¥629.00
BranD 杂志 品牌设计杂志 54国际品牌设计杂志No.54期 摔跤吧字体设计 汉字设计 2021年第2期 汉字设计
¥87.00定价:¥180.00 (4.84折)
【预售 按需印刷】Brand Loyalty and Telecommunication Secto 北京发货,付款后10天内发货
¥849.00
【预订】Brand Israel 美国库房发货,通常付款后3-5周到货!
¥731.00
【预订】Brand Psychology: Consumer Perceptions, Corporate Reputa 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥580.71
【预订】Brand Built 9789881470362 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9789881470362 Author 作者 Sendpoints Format 版本 精装 Pages Number 页数 304页 Publisher 出版社 sendpoints Publication Date 出版日期 2016-09-28 Language 语种 英语 Book Contents 内容简介 Brand Built aimsto provide property developers,construction firms, architects andinterior designers comprehensiveresource for brand inspiration, aswell as a guide for branding thecompleted buildings. Brand Builtdisplays the best examples ofbranded properties from a residentialdevelopment in Mexico toa retail development in Canada. Itis a guide book for both startupsand established brands revolvingaround the issues like the brandingprocedures, choice of colors andtypefaces, mechanisms behindthe logo, other images involved inbuilding or renewing the brand.
¥255.00
现货 【官方直订】BranD 杂志 (中国香港 繁体中文) 2021年03期 NO.57 [自出版的四条腿] 杂志期刊 现货24小时发货
¥85.00定价:¥288.00 (2.96折)
【预订】Brand from the Inside 9781118964460 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9781118964460 Author 作者 Libby Sartain Format 版本 平装-胶订 Pages Number 页数 272页 Publisher 出版社 Jossey-Bass Publication Date 出版日期 2006-04-05 Product Dimensions 商品尺寸 9 x 6 x 0.5 cm Shipping Weight 商品重量 810g Language 语种 英语
¥220.00
【预订】Brand Hollywood: Selling Entertainment in a Global Media 美国库房发货,通常付款后3-5周到货!
¥1541
【预订】Brand Aid: Taking Control of Your Reputation - Before Ev 美国库房发货,通常付款后3-5周到货!
¥153.00
【预售 按需印刷】Brand Tracking Through Social Media 北京发货,付款后10天内发货
¥146.00
BranD国际品牌设计杂志 No.60-62期 中文版 现货图书24小时发货
¥257.00定价:¥972.00 (2.65折)
【预订】Brand Management: Principles and Practices [With CDROM] 美国库房发货,通常付款后3-5周到货!
¥448.00
【预订】Brand Atlas: Branding Intelligence Made Visible 美国库房发货,通常付款后3-5周到货!
¥235.00
【预订】Brand Personality as an Image Conveyor 美国库房发货,通常付款后3-5周到货!
¥697.00
【预订】Brand Mascots: And Other Marketing Animals 美国库房发货,通常付款后3-5周到货!
¥2283
BRAND创意呈现2019 第6集 480页 古田路9号 企业机构店铺产品 整体形象设计 平面设计书籍
¥177.00定价:¥177.00
【预售 按需印刷】Brand as a modern communication technolog
¥516.80
【预售 按需印刷】Brand Equity 北京发货,付款后10天内发货
¥817.00
【预订】Brand Equity in the Banking Industry 美国库房发货,通常付款后3-5周到货!
¥390.00
【预订】Brand Rituals: How Successful Brands Bond with Customers 美国库房发货,通常付款后3-5周到货!
¥287.00
¥748.00
【预订】Brand to Sell: Proven Strategies to Build a Powerful Str 美国库房发货,通常付款后3-5周到货!
¥188.00
【预订】Brand Failures: The Truth about the 100 Biggest 美国库房发货,通常付款后3-5周到货!
¥146.00
【预订】Brand Driven: The Route to Integrated Branding 美国库房发货,通常付款后3-5周到货!
¥326.00
【预售 按需印刷】Brand from Inside Pod 北京发货,付款后10天内发货
¥210.06
【预订】Brand-New & Terrific: Alex Katz in the 1950's 978379 美国库房发货,通常付款后3-5周到货!
¥372.00
【预订】Brand Together: How Co-Creation Generates Innovation and 美国库房发货,通常付款后3-5周到货!
¥213.00
Brand创意呈现6VI 品牌创意呈现2019年品牌设计年鉴 广告海报设计 字体设计 品牌设计 古田路9号平面设计书籍 专注原版
¥268.00
【预订】Brand Management 9780367172589 美国库房发货,通常付款后3-5周到货!
Product Details 基本信息 ISBN-13 书号 9780367172589 Author 作者 Tilde Heding Format 版本 平装-胶订 Pages Number 页数 324页 Publisher 出版社 Routledge Publication Date 出版日期 2020-05-20 Language 语种 英语 Book Contents 内容简介 This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the ’quick fixes’ of branding, it offers a comprehensive overview of brand management theories from the last 35 years.
¥519.00
【预订】Brand Authenticity 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥810.20
BranD品牌设计杂志第55期 No.55本期主题:[摔跤吧字體:外文字體設計法] 艺术平面设计期刊杂志 金银两封面随机 现货24小时内发货
¥85.00定价:¥288.00 (2.96折)
¥140.25
【预订】Brand Medicine: The Role of Branding in the Pharmaceutic 美国库房发货,通常付款后3-5周到货!
¥541.00
Brand Portfolio Strategy 英文原版 品牌组合策略 英文版 进口英语原版书籍
¥188.00
明星店铺 华研外语旗舰店
【预订】Brand-New Ballads 9781163710043 美国库房发货,通常付款后3-5周到货!
¥175.00
【预订】Brand New Man: My Weight Loss Journey 美国库房发货,通常付款后3-5周到货!
¥122.00
【预订】Brand Champions: How Superheroes Bring Brands to Life 预订商品,按需印刷,需要1-3个月发货,非质量问题不接受退换货。
¥628.40
【预订】Brand Culture 9780415355988 美国库房发货,通常付款后3-5周到货!
¥1734
【预售 按需印刷】Brand New Me 北京发货,付款后10天内发货
¥170.19