Why We Buy 顾客为什么购买 新时代的零售业宝典 英文原版
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【预订】Why We Buy: The Science of Shopping--Updated and Revised 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781416595243 Author 作者 Underhill Format 版本 平装-胶订 Pages Number 页数 null页 Publisher 出版社 Simon & Schuster Publication Date 出版日期 2008-12-30 Product Dimensions 商品尺寸 21.1 x 13.7 x 2.3 cm Shipping Weight 商品重量 0.3 kg Language 语种 其它（含多语） Book Contents 内容简介 Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes: - The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to * can drastically improve how it serves its cust
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顾客为什么购买 英文原版 Why We Buy 新时代的零售业宝典 英文版 进口英语原版书籍
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Product Details 基本信息 ISBN-13 书号 9781119673088 Author 作者 Phil Barden Format 版本 平装-胶订 Pages Number 页数 336页 Publisher 出版社 Wiley Publication Date 出版日期 2022-08-15 Product Dimensions 商品尺寸 16.83 x 24.45 cm. Language 语种 其它（含多语） Book Contents 内容简介 In this ground-breaking book, Phil Barden reveals what decision science explains about peoples purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers choices and what happens in the human brain as buyers make their decisions. As one of the very few experts to combine a practitioners perspective with a profound knowledge of decision science, Phil Barden deciphers the secret codes of products, services and brands to explain why people buy them. He shows how to apply this knowledge in day-to-day marketing to great effect by dramatica
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Buyology：How Everything We Believe about Why We Buy Is Wrong
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3-6周达 Decoding the New Consumer Mind: How and Why We Shop an 【全球购】进口原版图书，预计3-6周左右到国内
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Why We Buy: The Science Of Shopping 顾客为什么购买
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顾客为什么购买Why We Buy: The Science Of Shopping
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Call of the Mall: The Geography of Shopping by the Author of
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Decoded: The Science Behind Why We Buy
Product Details 基本信息 ISBN-13 书号 9781118345603 Author 作者 Phil Barden Format 版本 精装 Pages Number 页数 288页 Publisher 出版社 John Wiley Sons Inc Publication Date 出版日期 2013年4月1日 Product Dimensions 商品尺寸 15.8 x 2.1 x 23.4 cm Shipping Weight 商品重量 744 g Language 语种 英语 Book Description 内容简介 In this groundbreaking book Phil Barden reveals what decision science explains about people s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers choices and what happens in the human brain as buyers make their decisions. He deciphers the secret codes of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramat
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