SUCCESS THROUGH PARTNERSHIP(ISBN=9780385485937) 英文原版

American management's lack of knowledge about, or even interestin, how foreign managers think reduces the number of optionsavailable to us. This, in turn, not only weakens American firms ininternational competition, but even in dealing adaptively with thefuture as it arrives within our own society. In the United States, truly novel ideas about management usuallycome from the fringes of management, or from new or small companiesheaded by innovative, small-firm entrepreneurs. Yet the companyheaded by Reinhard Mohn is a $14-billion multinational, with 57,000employees. Founded in 1835 as a small-town printer of religiousbooks and hymnals, it is today one of the world's biggest privatemedia conglomerates. It is the scale and success of Bertelsmann, rebuilt by Mr. Mohnvirtually from scratch since World War II, that commends attentionto his words. If American managers are to succeed in the global economy, theywill need to broaden their range of reading, starting, perhaps,right here. -- Alvin Toffler, From The In

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Reinhard Mohn 编 /1996-05-01 /Random House US

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