【预订】Services Marketing 9781944659011 美国库房发货，通常付款后3-5周到货！
¥333.00
【预订】Services Marketing 9781944659820 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781944659820 Author 作者 Wirtz Jochen Format 版本 平装-胶订 Pages Number 页数 600页 Publisher 出版社 World Scientific Publishing Publication Date 出版日期 2021-04-29 Language 语种 其它（含多语） Book Contents 内容简介 Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for studen
¥454.00
【预订】Services Marketing Cases in Emerging Markets 97833193296 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783319329680 Author 作者 Sanjit Kumar Roy The University of Western Australia Perth Format 版本 精装 Pages Number 页数 184页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2016-09-15 Shipping Weight 商品重量 461g Language 语种 其它（含多语） Book Contents 内容简介 This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insig
¥766.00
【预订】Services Marketing 9781944659790 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781944659790 Author 作者 Wirtz Jochen Format 版本 精装 Pages Number 页数 600页 Publisher 出版社 World Scientific Publishing Publication Date 出版日期 2021-04-29 Language 语种 其它（含多语） Book Contents 内容简介 Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, new technologies such as artificial intelligence and robotics, and new business models including peer-to-peer sharing platforms.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who
¥895.00
【预订】Services Marketing Management - A Strategic 美国库房发货，通常付款后3-5周到货！
¥1121
¥717.40
【预售 按需印刷】Services Marketing Management
¥1050.6
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¥531.00
【预售 按需印刷】Services Marketing and Management
¥1728.05
【预订】Services Marketing: People, Technology, Strategy (Eighth 美国库房发货，通常付款后3-5周到货！
¥871.00
【预订】Services Marketing 9780190303167 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780190303167 Author 作者 Chitty William Format 版本 平装-胶订 Pages Number 页数 496页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2019-06-13 Language 语种 英语 Book Contents 内容简介 Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the increasing contributions that services make to national economies. Service marketers need to understand the practical implications associated with the definitive characteristics of services because that knowledge will enable them to recognise, and effectively manage, the marketing opportunities arising from global service-based economies.
¥1120
【预订】Services Marketing Cases in Emerging Markets: An Asian P 美国库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9783319814124 Format 版本 平装-胶订 Publisher 出版社 Springer Publication Date 出版日期 2018-04-22 Language 语种 英语 Book Contents 内容简介 This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across different areas, countries, commercial and non-commercial sectors. This book is important and timely in providing a framework for instructors, researchers, and students to understand the service dynamics occurring in these countries. It serves as an invaluable resource for marketing and business management students requiring insights into the operationalization of services across different geographical areas in Asia. Students will find it interesting to compare and contrast different markets covering import
¥766.00
【预订】Services Marketing Issues in Emerging Economies 97898115 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9789811587863 Format 版本 精装 Pages Number 页数 233页 Publisher 出版社 Springer Berlin Heidelberg Publication Date 出版日期 2021-02-01 Language 语种 英语 Book Contents 内容简介 This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating a
¥1643
【预订】Services Marketing: Integrating Customer Focus Across th 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9781260260526 Author 作者 Valarie Zeithaml (Univ of North Carolina Chapel Hill) Format 版本 平装-胶订 Publisher 出版社 McGraw-Hill Education Publication Date 出版日期 2023-01-01 Language 语种 其它（含多语）
¥3091
【预订】Services Marketing 9780199456161 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9780199456161 Author 作者 Jauhari Vinnie Format 版本 平装-胶订 Pages Number 页数 604页 Publisher 出版社 Oxford University Press Publication Date 出版日期 2017-10-05 Shipping Weight 商品重量 830g Language 语种 英语 Book Contents 内容简介 Services Marketing 2e has been specially designed to meet the requirements of MBA students specializing in Marketing. It is a textbook that discusses the various aspects of services marketing in the Indian context using Indian examples and case studies.
¥518.00
【预订】Services Marketing 美国库房发货，通常付款后3-5周到货！
¥3046
【预订】Services Marketing Management 美国库房发货，通常付款后3-5周到货！
¥783.00
【预订】Services Marketing and Management 美国库房发货，通常付款后3-5周到货！
¥1553
【预订】Services Marketing Issues in Emerging Economies 97898115 国外库房发货，通常付款后3-5周到货！
Product Details 基本信息 ISBN-13 书号 9789811587894 Format 版本 平装-胶订 Pages Number 页数 195页 Publisher 出版社 Springer Publication Date 出版日期 1800-01-01 Product Dimensions 商品尺寸 9.21 x 6.14 x 0.45 Shipping Weight 商品重量 0.67 Language 语种 其它（含多语）
¥1643
¥964.75
按需印刷SERVICES MARKETING 预订，预计下单后2-3周左右发货！
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¥2636
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¥1684
【3-6周达】Services Marketing: Text and Cases [ISBN:978019945616 【全球购】进口原版图书，一般3-6周左右到国内
¥483.00
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¥896.00
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¥4278
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¥1039
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【3-6周达】Health Services Marketing: A Practitioner's Guide [IS 【全球购】进口原版图书，一般3-6周左右到国内
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¥748.00
预售 服务营销：人、技术、战略（第八版）SERVICES MARKETING: PEOPLE, TECHNOLOGY,
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【预订】Professional Services Marketing, 2/e 9781118604342 美国库房发货，通常付款后3-5周到货！
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【预售 按需印刷】Studyguide for Services Marketing
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【预售 按需印刷】Studyguide for Services Marketing by Zeit
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3-6周达 Professional Services Marketing Wisdom: How to Attract 【全球购】进口原版图书，预计3-6周左右到国内
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¥416.00
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